ACCORDING to the South African National Blood Services, blood reserves countrywide are at a critically low level and ahead of the festive season a number of blood drives are being hosted nationwide in order to try and alleviate the situation.The South Coast has two blood drives scheduled in coming weeks. One on November 18 at Marburg Primary School and a second one on November 22 at the Port Shepstone Baptist Church. Spokesperson Silungile Mlambo urged residents to come out and support the drives and save lives. “SANBS aims to collect an average of 3 000 units of blood every day nationally. It is through planned, sustainable blood drives at companies, organisations and institutions that we are able to achieve this collection target,” said Mlambo. She said most South Africans will need a blood transfusion at some point in their lives. However, alarmingly, less than one percent of South Africans regularly donate blood. One person donating blood can save a minimum of three lives.Adding to this, a whole generation is being lost to the donor community due to aging and accompanying health challenges. With an older generation unable to donate, Millennials and younger adults are increasingly crucial to our country’s future blood sustainability.“Despite SA’s youth forming almost 50% of the population, we are critically low on donors. To increase donations, we have partnered with Global Citizen to engage the youth to donate between now and November 22, 2018 to earn tickets to the Global Citizen Festival Mandela 100. It is our sincere hope that they will continue to donate once the Mandela 100 campaign is over,” said Mlambo.