THE other day while in Margate I was wondering why so many taxis were stopping outside a well-known eatery near the palm-lined beach. Then the doors opened and out popped literally dozens of little school children (no older than seven or eight) and who were heading for their post-excursion meal and cool drink before heading off home.It was clear that these ebullient pupils had had a wonderful day in that they exuded much joy in being able to be at the beach and see the sights and sounds of bustling Margate. Their smile filled excitement was very evident.This got me thinking that the more we can impress children about our holiday and leisure assets, the more we could realise their return in the years ahead. That’s why we lay on beach activations during each holiday season.Camp Anerley comes to mind as does the wonderful work the Hibberdene Children’s Home does for the youth and needy. I have no doubt the lasting childhood memories one has when down here does germinate the seed that brings one back in later years.As a child we used to stay at the old rondawels at Banana Beach. We spent days fishing, playing beach sports and body surfing (very poorly) on the seemingly large waves. Those good times left their mark and as an older person, I would return on cricket or golf tours, party in Margate, gamble a bit or water ski (also poorly) on the Umtamvuna River.The South Coast makes the sort of impression that induces leisure and adventure lovers to return time and time again. When we see our little folk and youth in our midst, spare a thought that they are our future customers and their present pleasures are as important as those a lot older.“Please mommy and daddy won’t you take us to the South Coast” (apologies to Jeremy Taylor of the famed Ag Please Daddy song) is the sort of nag we really want to create.It’s almost school holidays again, here they come.