Love is in the air

2016-01-21 06:00

WITH Valentine’s Day looming in February - you know that time of year when people known or unknown go gaga and express their undying love and admiration for their ideal partner, it is amazing how love translates into a major tourism money spinner.

In the weddings domain, certain parts of South Africa do a roaring trade by virtue of their romantic sell for weddings. Many millions of rands are spent each year on venues, hospitality, travel, catering, entertainment, retail and consumables. I am convinced that the Greater South Coast is ideally positioned to become a foremost wedding and ceremony destination in South Africa.

If one realises we have some of the most romantic beach settings around as well as glorious rivers, gorges and valleys and beautiful forested cultural hinterlands, prospective couples have an abundance of choice for that memorable occasion.

Our hospitality providers are very proficient in meeting every client’s needs so there is no reason why the thousands of couples going into their state of matrimonial bliss should not be here for the “big day”.

I recently spoke to a friend (now with a very thin wallet) about his daughter’s wedding in the Cape wine lands and in hindsight he regrets not having the celebration here. Quite simply we can more than compete in terms of price and value against what I feel are often overpriced wedding destinations.

What is interesting is that besides what can be termed “the glitzy wedding event”, our area also hosts numerous traditional weddings be they based on religious belief systems or cultural protocols. It is clear that the entire weddings spectrum can be hosted in this district.

It is for this reason we promote our magnificent destination for the weddings and functions niches. These events keep on filling our hospitality sector’s coffers between and during our holiday seasons - after all because of our weather, we are a 365-day destination.

So to those who are involved in a forthcoming wedding, host it here and convince others from further afield to do likewise. With the exchange rate being what it is, there is no reason why ex-pats or foreigners should not wed on our sunny shores.

Our paradise has it all to impress the excited couples and their guests.

I must go shopping for some February roses­.

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