Passionate and dedicated

2018-01-25 06:00

“PASSION will get you far,” said the founders of SnazzyZanda Entertainment, an artist management and youth development company founded by Ayanda Gcwensa and Zamaswazi Mzolo.

Gwensa and Mzolo are professional nurses in the military, who felt it is important to give back to the communities that raised them. Gcwensa is from a small village on the South Coast, Amandawe and Mzolo from KwaMashu in Durban. Gewnsa said it breaks her heart to see young talent going unrecognised.

“The youth of South Africa have limited resources at ground level driving them straight to bad habits such as alcohol abuse, unprotected sex and all the other social ills that contribute to HIV and Aids.”

“As a professional nurse I see cases of youths from age 14 with HIV, saying it is ‘the norm’ in his or her community, and not worried what the future holds for them,” said Gcwensa Mzolo said when she was approached by Gcwensa with the idea of opening up a artist management company she was hooked.

“I have always been a sucker for the entertainment industry from a young age. I remember how my dreams were tarnished, yearning to get into the industry but all was no success.

“I saw my dream of getting into the industry turning to reality even though it was through a life of a passionate other, someone who I could give back to,” said Mzolo.

SnazzyZanda signed its first artists in 2017, Kolixion Fam, a hip-hop group from Gwensa’s hometown Emalangeni, Umzinto.

The group of three teen artists, PDKC (Paul Khoza), EmJeiy (Njabulo Jiji) and Yella-Kid (Syabonga Myeni). Kolixion Fam approached SnazzyZanda after having difficulties financially and in their administration, especially because the group saw their music career reaching new heights.

Myeni (20), said the group got together in high school, having discovered their talent at school and in church. “We had just been nominated for the Live Your Dream Youth Awards for our single Kumkani Phakade, when we met Ayanda. She signed us up and assisted us with registering our track and handled all our admin and marketing. We were fortunate to meet her and Zama and at the time when we needed each other the most. We are SnazzyZanda’s first babies and are their top priority,” said Myeni.

Myeni said their relationship as the SnazzyZanda family is important. SnazzyZanda is not yet funded, however, Gwensa and Mzolo are doing their best to run the company. They have two groups signed with them and have many projects in the pipeline.

“We took the first step and we will see where it takes us.” The partners said they are hoping to discover more talent locally and grow into a record label.

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