Popping in at the Cape

2018-02-15 06:00

WE all know from recent experience how disruptive and infuriating an issue like water supply can be for the tourism and leisure sector. Thankfully it appears that most of the South Coast is sorted and we can look forward to a well hydrated Easter season.

Just imagine what Cape Town is going through. Over four million people and this time of the year being a very important time for many hundreds of long-haul tourists escaping the coldest months in the northern hemisphere.

Cape Town Tourism has reported a worrying number of cancellations because of the Day Zero prospect and there is also the distinct probability that supply recovery will be a very long process. Given the scale of Cape Town’s tourism economy this has to be of dire concern in the short to medium term.

I empathise with the tourism sector down there because the Western Cape is justifiably a must-see destination that is often a springboard for visitors to tour the rest of South Africa.

This is where we come in.

We are soon to attend the Cape Getaway Show to promote the South Coast and our intention is to glean interest from the people of the Cape, especially during their own cold (and hopefully wet) months. Now that there is an air service between Cape Town and Margate this too is something we want to push.

We have noted that our golf courses are hosting an increasing number of European golfers and the unbelievable value they get here will be a plug we will use when engaging with the long-stay foreigners at the show.

The Cape is realising that there are great touring options beyond the scenic Overberg the charming winelands and a bit further out the Garden Route, and this is why we want to quench their travel thirst to come here.

After all, our winter waters are still noticeably warmer than down their way in summer! Hence us being very much a 365-day destination.

At Easter time, there are few places in Africa that can boast a better maritime climate than here on the South Coast and our ventures to the Cape and to the Beeld Holiday Show in Johannesburg will, we trust, bring loyal and new tourism customers over the next few months.

Finally, just a reminder that the South Coast Bike Fest (April 27 to 30) looms and we will soon announce a great biker and entertainment programme. Who knows, the Cape bikers may trek up for that extravaganza as well.

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