UGU South Coast Tourism recently made a financial contribution to Port Edward’s National Sea Rescue Institute (NSRI) station.Some may ask “what such a contribution has to do with tourism?” The answer is pretty simple really. If our residents and visitors are as sea-safe as possible, the reputation of our coastline is enhanced and our tourism gets the thumbs up. The excellent work done by the NSRI on the South Coast has over the years saved many lives and afforded ocean users a respectful confidence that somebody is on hand if the unexpected arises. The NSRI is made up of local volunteers who dedicate their time and often put their own lives on the line for others.In 2015 we presented our local NSRI stations with an award recognising what the organisation does to provide the public and our tourism industry with a much valued service. If our beaches and seas were left minus a rescue service beyond that also provided by our many lifeguards from shore, there could be a drastic lack of user comfort in using the sea for leisure and commercial purposes.The added comfort exists that in the event of a medical emergency from a sea incident there are a number of quality medical facilities down here that can provide the right care at the right time.The sea can be a pleasure provider and a deceitful danger so without the services of organisations like the NSRI we would be hard pressed to sustain the good seaside safety reputation that does prevail. I am aware that the NSRI does have ongoing need for financial support to ensure that their rescue equipment and technology are capable in dealing with any eventuality so I would urge our public and companies to support their work and fund raising endeavours. Years ago I watched live BBC coverage of sea rescue boats trying to save stricken sailors from a sinking vessel off the treacherous Cornish coast and what struck me was the unrelenting bravery of the rescuers to reach the very distressed seamen.The NSRI is represented by similarly committed people wanting nothing more than safe times at the coast and at sea.We trust that the past holiday period was just that and that we can similarly look forward to a situation-free summer season in a few months time.