South Coast butcheries, the best

2016-05-05 06:00
 Photos: supplied Michael Frey accepts his prize from Dr Nicolette Hall.

Photos: supplied Michael Frey accepts his prize from Dr Nicolette Hall.

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SOUTH Coast butcheries proved that they are certainly worth their beef at the recent Cleaver Awards, an initiative between the South African Red Meat Industry Forum and South African Chefs Association (SACA).

The best butcheries - nationally and regionally - were announced at a luncheon recently attended by senior members of the meat production and retail industry, award finalists, judges and media.

Michael Frey’s Butchery of Shelly Beach and Shelly Centre Pick n Pay meat market took top honours­ in their respective categories.

These awards acknowledge butcheries that meet consumer expectations on in-store hygiene, the supply of quality assured roller-marked South African beef, their level of competency in offering the best advice on meal preparation and perceived value for money.

Since these awards started 11 years ago, butchery standards have significantly improved and feedback from consumers show that the majority perceive the Cleaver Awards to be a seal of approval­, most importantly because a butchery cannot enter itself, it has to be nominated by its customers.

Cleaver Award winners have come to realise the extent to which a Cleaver Award is recognition of quality in everything they do.

Nominations were opened towards the end of last year for consumers around the country to vote and nominate their best butchery.

A record number of nominations, totalling over 35 000 were received, a phenomenal feat when one considers that 3 500 nominations were received when the competition first launched in 2005.

Butchers were judged according to three categories - butcheries with four or more till points,

butcheries with three or fewer till points and food market and/or supermarket butcheries.

Michael Frey’s, Shelly Beach won the in the “up to three tills” category, while Pick n Pay Shelly Centre won in the supermarket category.

Both winners in each category received platinum awards. First-prize winners in each national category received a R20 000 cash prize and a platinum trophy award. Runners- up received a R10 000 cash prize as well as a gold Cleaver Award trophy.

All provincial winners received either a platinum or gold Cleaver Award trophy in their category.

- Supplied.


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