Technology hub update issued

2016-03-17 06:00

IF you think Port Shepstone is a forgotten land when it comes to business growth, think again.

At a breakfast, hosted by the South Coast Chamber of Business and Industry, an update was given regarding a technology hub (techno hub) being built in Shelly Beach.

Linley Nadasen of the KZN Department of Economic Development, Tourism and Environmental Affairs, said the plot of land on which the hub is to be build is opposite the R61 and the Izotsha road in Shelly Beach.

“Port Shepstone was identified as one of four nodes in the province where techno hubs and incubators will be built,” he said.

The other hubs will be built in Pietermaritzburg­, Newcastle and Richards Bay.

Nadasen said their purpose is to attract investment from organisations that are within the research, innovation and technology sectors. It will also serve as an incubator for start-ups in the IT sector.

“It’s very much the same concept as an incubator in which a baby is kept until he or she has been nurtured and is strong enough to live out of it,” he said.

Government has only just over a R1 billion to render to the project, the rest will have to come from investors.

“Dube City in Durban already has an investor and construction has been completed,” said Nadasen­.

Guest speaker, Fortune Nkwanyana, spoke about the importance of marketing and branding a business.

“Be branded or you will be forgotten,” he said.

He said often businesses focus on going big and introducing new products too quickly instead of focusing on innovation.

“Build a brand that lasts … branding is how you make people feel … branding needs to be driven by people’s emotions,” he said.

He said 79% of sales people who use social media to market their products outsell their peers.

“Social media is free. Businesses need to use it,” he added.

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