FROM August 28 until September 1 the Junior Africa Challenge golf event takes place at our beautiful San Lameer Golf Course near Marina Beach. Hosted by the SA Kids Golf organisation, golfers from the continent will converge on the South Coast to compete for invitations to participate in events in the U.S. and garner valuable ranking points in their chosen sport. The ages range for SA Kids Golf is from five to 18 so it will be really special seeing these young (and probably very little) golfers tackling one of our best and certainly picturesque courses.What’s this to do with tourism? To start with, if hundreds of young golfers come to the South Coast and play a variety of courses and have a jolly holly at the same time they may well get a great impression of our destination and return when older to play their favourite courses and spend leisure time here as well. Secondly, children away from home usually are accompanied by their parents or guardians, so a golf event of this nature brings in a valuable out-of-season spend by participants, supporters and officials. Finally this tournament will realise publicity online and in the print media so our destination enjoys in free promotion not only for our golf tourism but the South Coast in general.It is great that the youth can have such wonderful opportunity to go places from such an early age and we are fortunate that the golfing powers that be have chosen our district to host this internationally orientated competition. Who knows the next Speith, Woods or Little may be lurking among the diminutive players who will be here at month end. In short and to quote an up-country visitor from Pretoria I recently chatted to when he said, “hell man its blerry lekker playing golf down here - you ous are flippin’ lucky to live here”. I would like to believe that all visiting golfers have the same sentiment, that’s why we are traditionally one of the most popular golf destinations in South Africa.