Weather the dynamic of change

2017-01-19 06:01

TOURISM like many aspects of our lives is prone to both gradual and episodic change and the recent disconcerting, unexpected and disruptive water issue is no exception. The fallout of this has wobbled the tourism boat and has also frustrated a number of the broader resident and business communities.

We, as an organisation, recognise this and see ourselves as a provider of constructive input that will be needed by the authorities to avoid a repeat of what had to be endured by many over the last season.

If one thinks of conflict, political turmoil and horrific acts of terrorism (Nice and Paris events), natural disasters (the Tsunami that took 250 000 people’s lives in a flash in the Far East) and what a devastating effect they have had on tourism, one wonders how one recovers and rebuilds.

No matter how expansive the media coverage or the echo chamber effect of negative e-speak and the number of internet messages that act sometimes like destructive and mushrooming nuclear clouds, at some juncture rational thinkers/doers and those in positions of responsibility eventually get round a table and map out common sense solutions to the issues at hand. Wrongs are righted for large issues by numerically less yet influential numbers of key stakeholders.

We are part of that process and certainly in having a marketing responsibility we put into place certain communication and promotional strategies to negate any ad hoc reputation fall out in order to grow the consumer confidences our destination richly deserves.

Tourism destinations that have been disrupted adapt to the omnipresent dynamics of change. The Far East is back and flourishing and France remains the number one destination in Europe.

With commitment, foresight and resourced planning for change destinations do regenerate and reinvent themselves. This is why we, our institutional funders and the tourism sector are in the process of gearing tourism management strategies and actions up to 2021.

Change institutes innovation and motivation for action and we look forward to embracing it.

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