What we can learn from ‘the Donald’ (a bit of fun)

2018-02-01 06:00

SO the rich man with an intriguing hairstyle and a finger on the nuclear button has been remiss in allegedly referring to African countries as sh**holes. Not a good move by Mr Chump because the fallout from a supposedly glib comment has gone global with very serious diplomatic and PR consequences.

In tourism a begrudged visitor may also resort to getting onto their media high horse and refer to a destination or service in a similar vein, one cannot reign them in once they have. The horse in such instances will have bolted and the tourism sector ends up with piles of reputational dung to deal with.

So what can one do? In short, we should never give visitors valid cause and generally our excellent hosts on the South Cost do just that. They really do their utmost to have guests thoroughly enjoy their stay.

I contend that tourists get peeved at a particular place and at a particular time which may be in public space or at a venue operated by the private sector.

If we are confronted with such issues it is at that precise juncture when a problem can be rectified or unfortunately gather offensive steam (that dung thing again). We all should be on the ground problem solvers to avoid publicity pitfalls.

During the year we do get complaints from the public which we address as promptly and as efficiently as possible and in four years when we have assisted, none of the complainants have sought to do a “Donald” and create media frenzy.

I am pleased to say that because we are not a sh**hole of a destination the complaints are few yet there are the odd individuals who bypass the option of bringing concerns to our attention and they clog the fan with their frustrations on the net.

So what can we learn from dear Donald? Not follow his example is my short answer.

My belief is that if visitors are aggravated we should immediately encourage them to avoid spontaneous gravitation to social media, try and resolve the issue with the originator of the problem and then if necessary use us as an arbitrator.

Our tourism and leisure industry depends largely on reputation and I have found that in dealing quietly with issues at hand with those who can actually rectify things is a much better way.

After all what if one’s viral outburst in the media is factually wrong? There is an ever increasing incidence of litigation when that happens. Then the one who vented has to really duck and dive, something our daring Donald is expert in.

Maybe he and the North Korea’s “Rocket Man” could have their first chilled meeting here on the South Coast? Now that would get the media abuzz.


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