BABY DEN - caring for the safety of your little one advertorial

2015-06-03 06:01

DID you know that if you have a collision at 50km/h with a baby on your lap, the child will be hurled through the windscreen with an impact similar to that of falling from a three-storey window or being hit by a 3.5 tonne elephant?

Alternatively the child will be crushed against the dashboard by the force of your body weight which is 30 times heavier at the moment of impact which means 45kg becomes 1360kg.

With these facts in mind, parents are urged to invest in car seats for their children and to strap them in.

Fortunately, the law now supports the use of baby seats with the new child restraint law, as published in the 22nd National Road Traffic Amendment, coming into effect at the beginning of this month.

The new law makes it mandatory for motorists to strap children under the age of three into specialised car seats when they are driving.

Parents who do not strap in their children will face a maximum R500 traffic fine.

Besides the threat of a fine, should a driver be caught with a child not buckled in, the reality of what can happen to a child in the event of an accident should motivate drivers to do the right thing.

While officers will be vigilant during roadblocks, the department has also encouraged South Africans to report motorists who do not strap in their children.

The Medical Research Council (MRC) has reported that road traffic accidents are the leading cause of injury deaths among under-fives in South Africa, with most of these a result of children not in car seats. Over and above that the majority of brain damage cases in children under the age of five are directly related to injuries sustained during car accidents.

Discussing the new regulation transport Minister Dipuo Peters said money should not be an object when it comes to ensuring the safety of children.

Parents who are strapped for cash should bear in mind that revamped second hand car seats are also available at reduced prices.

It is also recommended that drivers consult their local accredited workshop if in doubt about what car seat is appropriate for their vehicle.

It is important that the seat fits and is fitted correctly into the vehicle.

Baby Den WILL BE GIVING five percent OFF ON ALL Chelino car seats until 7 June.

Shop 20, Ushaka Mall, corner of Smithers and Haysom roads, Pick n Pay Centre 032 551 6651

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