ADVERTORIAL: Boston looks at new world careers for the new world student

2016-01-13 06:00

“ADVANCES in technology and new discoveries are the drivers of new work and new careers. While there’s no way to tell which jobs have permanent staying power, there currently are many career fields showing stability, and durability through the promise of future growth,” says Natalie Rabson, marketing manager at Boston City Campus & Business College.

Not so long ago, “events management” conjured up images of corporate hospitality or sporting events. Today it’s a sunrise industry, with events becoming a cornerstone of the hospitality industry.

“Underpinning this kind of work are complex skills and knowledge involving design, marketing, communication, innovation and planning. That’s also what makes studying events management so fascinating. This qualification teaches one skills that cross career boundaries and open up opportunities that weren’t explored before,” says Rabson.

Another industry crying out for talent is that of information and communication technology (ICT) . In South Africa the ICT industry is starting to face the same problem as our engineering sector, with experienced techies ageing out of the industry and too few young professionals coming up through the ranks.

“Our software development industry has a demand for skills and fresh talent. South Africa’s younger generation needs to grab this opportunity? Hewlett Packard predicts that by 2020 we will literally live in technology. IT is the future, and besides marketing the industry to high schoolers, the ultimate onus rests with university curriculums to become in sync with the latest trends in technology – something which is happening slowly,” says Rabson.

Then there are careers related to new-age marketing - careers such as social and digital media manager, digital media consultant and social media professional.

“Over the past few years, and especially this year, careers in social media have exploded as companies realise the value of reaching their customers on the medium where they spend most of their time. According to social marketing platform Offerpop, there’s been an incredible 1,357% increase in social media positions posted on LinkedIn from 2010 to 2013. The fact is, in social media we have future-proof careers – the sooner our younger generation realises it, the better,” says Rabson.

Another fast-growing career field with many lucrative opportunities is that of Human Resources. Career analysts expect the number of human resources jobs to increase in the future, and what’s more, the median annual income for careers in human resources is above the national average in most Western countries.

“A career in HR brings with it multiple opportunities for variety and career progression. Today HR professionals are known as business partners who get the best from people in order for organisations to succeed. Long gone is its label of a backroom function that only reacts when prompted,” says Rabson.

These are but a few of the many career paths growing in demand and showing future promise in developing even further, which begs the question: have tertiary institutions truly stepped up to the new world?

“At Boston we have to keep on reminding ourselves just how important it is to stay ahead of what’s happening. These days technological advances and new discoveries are immediately devoured by industry. As members of academia, we therefore have to be the true visionaries; we are in touch with corporate and industry to determine their skills needs, and we develop course curricula in accordance with these needs. Further, we ensure that our future generations of students are fully equipped to face a rapidly changing world.”

For more information on new world careers and their relevant course offerings, visit us at 55 King Shaka Street, Stanger Mall, Stanger, call 032 551 5566 or visit - Supplied.

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