Swipe that card, and give back

2018-01-10 06:00
Photo: suppliedSome of the children from Focus on iThemba, a MyVillage beneficiary that operates in the Embo community in the rural area of Hillcrest.

Photo: suppliedSome of the children from Focus on iThemba, a MyVillage beneficiary that operates in the Embo community in the rural area of Hillcrest.

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ONE of South Africa’s biggest and most established community loyalty programmes, MySchool MyVillage MyPlanet is celebrating its 20th anniversary this year. Launched in 1997, the programme today raises more than R6 million a month for a wide range of schools, charities and conservation organisations.

Thousands of North Coast shoppers are among the 1.2 million supporters who have played their part in raising R500 million over the past two decades.
Popular causes include MyPlanet Rhino Fund, the National Sea Rescue Institute (NSRI) and Operation Smile, while local charities are also high on their agenda.
Last year North Coast cardholders raised over R6.6 million for the schools and charities they choose to support.

A favourite is the Kloof and Highway SPCA which received R68 546 in MyPlanet donations over this last fiscal period.
Another popular beneficiary among cardholders in Durban is Focus on iThemba, a MyVillage beneficiary of the programme which operates in the Embo community in the rural area of Hillcrest.
This registered non-profit organisation received R51 192, thanks to Durban shoppers during this fund-raising period.
For more than a decade, Focus on iThemba has worked to improve the lives of disadvantaged children through quality education, a cluster foster care home programme and various early childhood development centre outreach projects.

This wide choice that shoppers have to make a difference to organisations whose work is close to their hearts is a result of the way the MySchool MyVillage MyPlanet has developed and expanded over the past two decades. Initially focused on just school fund raising, MyVillage and MyPlanet were added as additional options in 2007.
Several dedicated funds have also been launched such as the Thuso Fund for Schools and Charities to specifically assist under-resourced schools and charities.
In 2011, during the shocking surge of Rhino poaching, the MyPlanet Rhino Fund was established with the Endangered Wildlife Trust as its administrator.
To date, R9.3 million has been raised thanks to MyPlanet Rhino Fund supporters. In addition, the Dream2Teach Scholarship Fund was launched by the programme in September this year which enables supporters to raise funds to provide bursaries to matriculants with a passion to become a teacher but no other means to fund their tertiary education.

There is a beautiful simplicity in the MySchool MyVillage MyPlanet model, and Pieter Twine, general manager of MySchool MyVillage MyPlanet says this is what people really enjoy.

It is fund-raising for causes that people really care about and empowering them to choose where the money goes. This makes MySchool MyVillage MyPlanet highly relevant in the lives of customers, partner stores, schools, charities and conservation organisations.

Becoming a MySchool MyVillage MyPlanet supporter is easy. People sign up for free and can nominate up to three schools, charities or conservation causes as their beneficiaries.
Every time they use their card at a point of purchase in partner stores such as Woolworths, Bidvest Waltons, Loot. co.za Engen Foodstops, Flight Centre Red Label Holidays and others, the participating retailer makes a contribution on their behalf, at no cost to them.

In celebration of the MySchool MyVillage­ MyPlanet 20th anniversary sign up for your MySchool MyVillage MyPlanet online at www.myschool.co.za and select­ up the schools, charities and conservation organisations you would most like to support.

For more details visit www.my school.co.za - Supplied

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