Haval shows 500% increase in 10 months

2018-07-26 06:01
<Haval, the professional SUV division of GWM, started a year ago with just 3 dealers and by June 2018 the company has expanded to no fewer than 29 Haval dealers countrywide after receiving full factory back-up.  Photo:HAVAL

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HAVAL, the professional SUV division of GWM, has made its competitors sit up and take notice after earning a bronze medal in the 2018 National Automobile Dealers’ Association (NADA) Dealer Satisfaction Index (DSI) Awards - and this after doing business in the country for just one year.

“This is an amazing achievement in our first year,” says Charles Zhao, Managing Director of Haval Motors South Africa.

“However, we are working hard at improving on this and also to take the satisfaction we enjoy from our dealers and carry that over to our customers.”

From 3 to 29 dealers

Haval started with just three dealers, and by June 2018 the company has expanded to no fewer than 29 Haval dealers countrywide after receiving full factory back-up.

In its efforts to build its local representation to 35 dealers by the end of this year, Haval worked hard to set up its dealer network and “making it work from the word go”, states Zhao.

Coming to local shores from China in May 2017, Haval recently celebrated its first year of doing business here with a 500% increase in sales in the first 10 months.

NADA, one of the 12 Constituent Associations of the Retail Motor Industry (RMI) in South Africa, measures dealers’ satisfaction with the various automotive brands.

This year a total of 33 independently researched brands formed part of the survey, and Haval neatly slipped into the trade in the middle of the pack.

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