It is four in a row and the fifth time in six years that Algoa Toyota Uitenhage was awarded the best small dealership at the annual Toyota South Africa awards evening held recently at Durban International Convention Centre.“This is a first for Toyota South Africa, where the same small dealership has won the Pyramid of Excellence award for four consecutive years,” said Calvin Parry, Dealer Principal at Algoa Toyota Uitenhage.“It very much is thanks to our customers and the public. Without their support it will not have been possible to achieve this milestone. “It all is about relationships. We’ve adapted to a new frame of mind, treating our customers as guests. Considering the time you spend at your work, it is your second home. At home you will offer visitors a cup of coffee, chat and when they leave you walk your guests to their car ... it is exactly the same thing here,” said Parry. The Toyota Dealer Awards are based on a comprehensive set of metrics on which each dealer is measured throughout the preceding year. These measurements include customer service, environmental protection, financial performance and vehicle sales.In addition to good relationships, Parry has also encouraged all Algoa Toyota staff members to embrace the Best in Town programme. Algoa Toyota was selected as one of twenty Toyota dealerships countrywide to be part of this programme.“We look at every function in the business and want to be the best in the town. For example if it comes to coffee, we want to serve the best in Uitenhage, our floors must be the cleanest, and so the list goes on and on. “This is not compared to other dealerships in town, but to be the best of all kinds of businesses in Uitenhage! “It is a matter of Kaizen, a Japanese word for continuous improvement. No matter what you do or how good you are, you can always improve. “The awards are nice to win, but it all is about the reaction that a customer had that you can see and feel. About the thank you, the appreciative Whatsapp messages, the smile on a face when a customer leaves the dealership, that is what makes a difference in a day’s job,” said Parry. Awards Calvin Parry received the Toyota Pyramid of Excellence award for Algoa Toyota being the top small dealership of the year; Conrad van Rooyen won the Best New Vehicle Department (small dealership) and Myan Maistry won the Best Service Department (small dealership). Dewald Oelofse was the runner-up in the Used Vehicle Department (small dealership). As part of the winning prizes Algoa Toyota Uitenhage’s Parry and his wife will be treated in the Serengeti, whilst Van Rooyen and Maistry will be jetted off to Bali whilst Oelofse will be heading to Zanzibar.