SANBS ‘identity’ wins international award

2017-05-25 06:01

Donating blood is not simply about relinquishing a unit of the precious, life-saving fluid. It’s also very much about that life after it is saved.

This is at the heart of the South African National Blood Service’s striking new corporate identity – one that has just won a prestigious international award.

MullenLowe Johannesburg, part of a global integrated marketing group, was named the bronze winner in the Design, Branding – Identity System category at the One Show Awards in New York last week. MullenLowe’s corporate identity design for the SANBS’ corporate identity, which cleverly uses a blood bag tube to write out the word “life” in cursive, states: “Donate a lifetime of stories.”

Silungile Mlambo, national marketing manager for the SANBS, says she hopes South Africans would take the opportunity to become part of world-class excellence, and donate blood.


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