ASA withdraws 'cruel' spider ad

2011-02-22 15:43

Johannesburg - An LG cellphone advertisement showing a young girl spraying a spider with shaving foam has been withdrawn from South African television over cruelty concerns, the National Council of SPCAs said on Tuesday.

This was after the organisation and 10 other individuals complained to the Advertising Standards Authority (ASA) that the commercial perpetuated negative perceptions about spiders.

It also promoted the "unnecessary and cruel" killing of living creatures, spokesperson Christine Kuch said in a statement.

The NSPCA told ASA that the message in the advertisement was abominable and it firmly believed it contravened Section 18 of the ASA Code.

"It would be interesting to measure this against the Animals Protection Act itself," Kuch said.

She said the NSPCA was informed on Friday that the commercial had been withdrawn.

Kuch said in its defence LG said the commercial "was produced in Korea as part of a global campaign".

An LG spokesperson was not immediately available to comment.

In the advertisement a young girl, responding to screams from a family member who spotted a spider in the home, looks up spider removal information on her cellphone.

She then sprays the shaving foam over the spider.

  • wesleywt - 2011-02-22 15:52

    Oh please, this is ridiculous.

      AGENT - 2011-02-22 16:07

      ZARA ..... YOU are a frieken spider !!!!. Wake up .

      Thangy - 2011-02-22 16:12

      @Zara you are an idiot!

      Derrick - 2011-02-22 16:13

      I think i'm gonna get an exterminator in. Out of all the things to complain about this makes the list. Not povety in the country, war up Africa, food for the poor. But spraying a spider with shaving foam, of heaven us!

      Mellicins - 2011-02-22 16:14

      @AGENT...and you can't spell!

      AGENT - 2011-02-22 16:27

      @Mellicins beats being a brain dead moron like yourself and Zara, you are pathetic.

      DeonL - 2011-02-22 16:39

      I agree, this was a fake spider, how can you be cruel to a fake spider?

      Barry M - 2011-02-22 16:42

      Listen up you bloody sandal brigade dipsticks - my wife is the biggest bunny hugger on the planet but shaving foam is the least of its worries when she sees a spider, she f*cks it up 6-love with anything that comes to hand - must agree 1001% with wesleyw – it’s ridiculous!

  • 1gascan - 2011-02-22 15:55


      Hans-Erik Iken - 2011-02-22 19:50

      Well maybe this ruling can be used to claim that singing their 'struggle' song is advertising their party whilst promoting cruelty to human beings?

  • Thor - 2011-02-22 15:57

    FFS how does the SPCA expect to be taken seriously with stunts like this. what a load of crap

  • ctenes - 2011-02-22 15:58

    how else are hairy spiders expected to shave??

  • jpcronje - 2011-02-22 15:59

    So are they gonna take Doom and Target off the market now as a result of this as well??

      Jules - 2011-02-22 16:47

      very good point.

      Styvies - 2011-02-22 17:19

      Thats probably because theyre cartoon bugs - all laughing and smiling until they get gassed by 'supermom'. More disturbing than watching Loony Tunes cartoons... But your right, no one has a problem with watcing bugs dying but they throw a wobblie over this?

  • - 2011-02-22 16:03

    What is wrong with the action - cruelty against ANY animal is unacceptable. Those who think this are pathetic are 2 faced. What makes it any more right to kill a spider than any other living creature? I agree more with pulling an ad like this, than some other complaints that get laid against ads that are "to political" or "to sexist" or whatever....

      ElgntlyWastd - 2011-02-22 16:09

      Oh, Whatever!!

      Erik - 2011-02-22 16:10

      True, cruelty against ANY animal is unacceptable. Pity that this is an INSECT (arachnid). Good god, get a LIFE!

      AGENT - 2011-02-22 16:11

      Hoe many insect killing sprays (Doom, Target, Raid etc. ) do you have in your home ? what do you doe when mozzies chow you ? . Youre the idiot, bringing sexism into the argument.... hey how about pulling the race card while you at it.

      freddyvdm - 2011-02-22 16:22

      got over yourself

      Judge DREAD - 2011-02-22 16:23

      @Agent - comparing Mosquitoes with Spiders. Real smart. Why squash a harmless rainspider that catches all the other bugs in your home and garden and that comes into your house by chance when you can just let it outside,hope you dont have kids.

      AGENT - 2011-02-22 16:52

      Judge dread................................ ummmm yaaaaawwwnnn ..... no wait , forget about it...... your spider brain won't get it.

  • ElgntlyWastd - 2011-02-22 16:08

    Spiders are hideous!! Spray the lot of them with Doom, nevermind shaving cream

      AGENT - 2011-02-22 16:29

      Put them all in a box and check them fight it out....... the last one gets squished.

      Catherine - 2011-07-07 16:02

      I agree - I would much rather have mosquitoes, cockroaches and others bugs........NOT!! Spiders are a healthly part of our eco system - learn to live with them!

  • mark - 2011-02-22 16:09

    This is the ad in question: It doesn't show the spider being killed, the shaving cream is used to trap the spider for potentially humane removal. Quite clever actually. I once spent about an hour trying to humanely remove a large spider from my home, in the end in frustration I "doomed" it. Had I known about this shaving cream trick then it would have saved me an hour and the spider's life as I could have released it again in my garden and sprayed it clean with a hose.

      Thangy - 2011-02-22 16:15

      YOU DID WHAT TO THE SPIDER!! Thats it Mark! I'm calling the SPCA to charge you with.......MURDER!!!

      Judge DREAD - 2011-02-22 16:20

      We get a lot of rainspiders in the house, catch them, check them out and let them go outside. Makes you feel good about saving another living being. Why kill it? Cant harm you- i agree,this shaving cream trick is a cool saving idea. BTW we do kill the poisonous ones that come into our home.Nice ad. No need though to take it off the air.

      Sonja - 2011-02-23 08:21

      I also get a lot of rain spiders. By the time they've died from the doom, i'm shaking and fretting for the rest of the day! I HATE THEM!! If i wasnt so bloody scared of them i'd wack them with a shoe... so hell no fat chance of me trying to 'catch' them and take them outside! no no no!!!

  • DeadWorld - 2011-02-22 16:09

    I wonder if Ms Kuch enjoys spiders running around in her home

  • riaan.pretorius - 2011-02-22 16:10

    They should remove the OUTsurance add as well, it depicts the Swordfish has a killer; it was only protecting itself from being hanged as an ornament.

      Jules - 2011-02-22 16:47

      Actually I find those adverts very disturbing. So we are allowed to show ads where people die in freak accidents but not show a poor spider getting some shaving foam??

  • freddyvdm - 2011-02-22 16:18

    OmF its a spider! 4 F S,,,people those things dont have any feelings,you over sensitive morons,the world has gone gay (and i dont mean it in a sexual way)where can i get a big bottle of shaving cream?

  • freddyvdm - 2011-02-22 16:21

    oh Fk i think i just steped on a germ ,oh no the SPCA !!!

  • preshengovender69 - 2011-02-22 16:23

    she should of use the phone and call ghost busters

  • Joann - 2011-02-22 16:24

    I loled hard at that advert. I've had 4 rain spiders about the size of my hand in my home, trying to aim perfectly as to trap them and set them free was hard. But really a spider, is in my eyes not considered a pet but more a pest and an unwanted one in my home.

  • RedRum Jeste - 2011-02-22 16:26

    BULLSHIT People are dying of stupidity and they complain about a computer spider getting it's ass kicked. F*#K me, whats next? Rabies shots for the EASTER BUNNY!! Start to worry about TAXES, FUEL PRICES, EDUCATION FOR YOUR CHILDREN!!!!!

  • mariomobster - 2011-02-22 16:27

    No spider survives longer than 2 minutes in my household! Bugspray. Wish I could live in an insect free zone - I really hate insects. At night I spray randomly around every outside light just to be sure. PSSSSSSTT. Never crossed my mind that that advert could EVER be considered as "bad".

  • BRONZE - 2011-02-22 16:29

    This is discrimination! What about roaches and flies and mozzies? Why doesn't the SPCA protect them too?! What about all those ads that show people swatting at flies? Those should not be aired at all. I mean REALY NOW. How can anyone be so cruel as to show the death of a fly by human hand. NC NC NC. The SPCA has a lot of time on their hands.

      ElgntlyWastd - 2011-02-22 16:38

      They're racist...

      squeegeepilot - 2011-02-22 17:02

      Too much money too...

  • MactheKnife - 2011-02-22 16:30

    If thats the case then all adverts showing insects being killed should also be banned. Watch out Doom, you are next

  • Irené - 2011-02-22 16:30

    Spiders are cool, and keep a healthy eco system by eating more harmful insects so all you twats can go on and spray your houses full of doom (which will kill you slowly too, those chemicals are poisonous), yes sure its much better to have a bugfree house, filled with chemicals and sprays than one or two spiders in a corner. when i find a spider i dont want in my house, i put him in a jar and take it outside, just because they are small and 'scary' does not mean they do not have a right to be there. oh BTW- the shaving cream most people use is also toxic, so i recommend you remove those, along with the doom from your homes. Shaving cream will kill the spider anyways, whether it is your intention or not. I love how people get their pants in a twist over a spider, like they are more harmful than people- if you have anything to worry about when it comes to animals- it humans- we are the worst species alltogether

      Madelane - 2011-02-22 18:44

      Yes Irene.....the most deadly inhumane creature on the planet walks around on two legs and thinks that he can carry on with death and destruction with no consequences......ignorance is bliss.

  • andries.vdb - 2011-02-22 16:30

    I guess DOOM is not allowed to advertise any longer either, right? Idiots

  • squeegeepilot - 2011-02-22 16:32

    Well, that's it - NO more donations to the SPCA. If this is how they waste the money people give them I want no part of them. I'll buy DOOM instead!

  • ggsteele1 - 2011-02-22 16:33

    if I oe back as a spider I'm gonna bite the hell out of all of you until you spray me with shaving foam!!!

      squeegeepilot - 2011-02-22 17:03

      Climb back under your rock.

  • ttunder - 2011-02-22 16:39

    Oh poor spider!!! this gets all the attention in the world but the sexist pathetic adverts that first for women are spilling out are fine. I wonder what would happen if an advert suggested that all women where accident prone and stupid, there would be a national out cry and the ones responsible would have to pay fines. Get your priorities right hypocrites!

      Robbie - 2011-02-22 16:49

      Could not agree more!

      AGENT - 2011-02-22 16:58

      HuH ??? woman can't be sexist ??? mmmmm interesting ...... just like Africans can't be racist ???..... where have you been the last 1000 years dude.

  • Themba Radebe - 2011-02-22 16:47

    its blood spider for crying out load...i kill everyday, together with snakes and all

      Madelane - 2011-02-22 18:41

      Oh are we not ever so strong....a real MAN hey?

      AGENT - 2011-02-23 08:02

      Madelane .... get a life.

  • Robbie - 2011-02-22 16:48

    SPCA... and other bunny huggers... get a life!

      squeegeepilot - 2011-02-22 17:04

      When they do stupid things like this it detracts from the essensial work of protecting animals.

  • Robbie - 2011-02-22 16:51

    ASA is becoming sickeningly politically correct...

  • Sonicboom - 2011-02-22 16:52

    Cant they spray Julius Malema with something lethal, that would be worth watching.

  • Generalpaton - 2011-02-22 16:58

    Oh Shi-ite,I have just murdered thousands of ants with Bexadust---oh phew that does not count !

      Worldwise - 2011-02-22 17:18

      You're also killing yourself slowly. This stuff accumalates and attacks your nervous system. The ant die instantly because they're small and get a lethal dose. You're big and the lethal dose takes a bit longer to accumalate and kill you.

  • Airwolf - 2011-02-22 16:59

    The SPCA and 10 other people complain and the ad is withdrawn! The ad costs hundreds of thousands to make and even more to flight, and out of a population of 50 million people it is withdrawn after 11 complaints! Surely there should be a minimum requirement of complaints before the ASA starts flapping about?? This is not the first time the ASA have acted like idiots.

  • viljoencp - 2011-02-22 16:59

    Firstly, SPCA = Animals ,SA Entomology Association = Insects. So whats the SPCA doing in this ? Secondly HTFU ! People take the little things in life way to seriously ,its not the end end of the world, YET.So breath deeply and rather vent you anger on things that really matter.All agreed everything has a right to live.So for those of you who are still offended by this ad ,join Greenpeace.Rather put your efforts into saving the wales,dolphins and getting crime down instead of winging about SH*T!!

  • lou63 - 2011-02-22 17:20

    ok , I am going to complain because I like crawling / flying insects . and it's inhumane to ' kill all bugs dead ' even if the insecticide smells like flowers

  • Madelane - 2011-02-22 17:22

    Thank heavens....that ad, sadly, merely highlighted the lack of respect that we as a species have for other living creatures.

  • No Body - 2011-02-22 18:00

    The SPCA should be more concerned about chickens being debeaked.

  • No Body - 2011-02-22 18:07

    The SPCA should be more concerned about chickens being debeaked. KFC suppliers inflict hideous cruelty to chickens-debeaking from birth, .... is inflicted on 22.8 million chicks in South Africa every year to . .

      Madelane - 2011-02-22 18:39 will be called a animal rights wacko for displaying your humanity so openly.......but cruelty is cruelty no matter what the creature

  • rob4e - 2011-02-22 18:18

    @Derrick If you're not prepared to spend 30 seconds to remove a harmless spider from your house without killing it, then how can you be worried about other peoples plight? Because clearly it's far too much effort for you to perform such a small act of kindness, I'm also quite sure you are also doing nothing to help said people. You are simply a hypocrite.

  • Searsia - 2011-02-22 18:27

    "It also promoted the 'unnecessary and cruel' killing of living creatures, spokesperson Christine Kuch said..." Then she swallowed and killed a few million natural bacteria living in her saliva by dumping them in the hydrochloric acid of her stomach! Can you imagine a crueler death?

      Madelane - 2011-02-22 18:38

      Endless justification for human behaviour hey Searsia?

  • JMM - 2011-02-22 19:38

    Its great - I am delighted to hear it has been banned. Spiders are an essential part of our ecology and serve an extremely valuable purpose. Advocating the wanton killing of a living creature is unacceptable irrespective of whether its a bird, a dog, a gecko or a spider.

  • indlovo_2000 - 2011-02-22 20:56

    I Love South Africans, dying on the streets but worried about a spider in Korea

      AGENT - 2011-02-23 08:07

      Yeah no wonder this country and everyone in it is so fucked.

  • Beam me up - 2011-02-22 21:32

    I tried that, does not work, some spiders are just to fast. I ended up plastering my wall with shaving foam. Not worth the cost of shaving foam these days.

  • AJ - 2011-02-23 05:14

    Then why is it legal for Mortein and Doom to sell their products? What, I can buy a can of poison legally and go home and spray the crap out of any crawling or flying insects etc no problem putting hundreds of them out of their misery in my house, but cannot see some shaving foam on a spider? Ha ha ha ha ha ha ha ha ha..

  • Micheal - 2011-02-23 07:10

    petty very petty...

  • Monde - 2011-02-23 08:15

    ban other pesticides then, "cruelty to animals" my foot!

  • steven - 2011-02-23 08:28

    hahahahaha, brilliant...... poor spider, smells like mint... what a joke!

  • steven - 2011-02-23 08:29

    hahahahaha, brilliant...... poor spider, smells like mint... what a joke!

  • Valkyrie - 2011-02-23 08:38

    I've read all the comments and some I agree with and others I don't. I think a lot of people missed the point. How you deal with spiders and bugs in your own home is your personal choice but we all have to accept the influential power of TV advertising, especially for young children who are at an age where they are easily influenced. I live on a farm and I love spiders, so I have taught my daughter that there is no reason to fear something she does not understand. I don't want her to "buy" into the ignorance that causes people to kill what they fear. I have a spider book and I've educated her on just how harmless the majority of our spiders are. My point is that there is a bigger message going out with this TV ad. Our country right now is full of people who do not value life. Surely we should start with the small things and teach our children to respect every living thing. And yes, as ridiculous as it may sound, start by showing kindness to spiders! I think it is the principle that matters. If we teach our children respect for the things they encounter in their day to day lives, that should transform into some decent values when they are older. Showing kindness and compassion to other living creatures is a start. That's just my take on things and I'm sure there will be a few who disagree. But that's ok, because at least I know I'm teaching my daughter to hold on to the last bit of kindness left in us miserable destructive human beings...

      Leah - 2011-02-23 09:26

      Valkyrie...I think you hit the nail right on the head! Well done! There is no greater admiration for someone than someone who cares for every single living creature! Your daughter will be a great person one day!

      onlineivan - 2011-02-24 09:00

      That's a really nice balanced comment you made. We need way more people like you in the world.

  • Leah - 2011-02-23 09:24

    To all the negative comments towards the SPCA and animal/insect/reptile whatever type of living specie cruelty...the SPCA is trying to make people aware of killing of innocent helpless creatures. Just like you, they are also just trying to survive and live. The SPCA can not address ALL the adds on TV (refering to the doom adds). There was also metion of war and poverty in the country that people does not address like they do with animal cruelty...if a human being can not even be kind to a innocent animal or insect, how do you expect them to be kind to anoter human being, that could in the same breath kill YOU instantly? Insects, spiders, etc are scary sometimes and people do feel the instant need to kill them, but so does people towards other people. Be kind to whatever animal, insect, person crosses your way and try to let it live before considering killing as an option. We all have been put on this earth by God including the animals and insects...respect that!

  • Daemos1 - 2011-05-20 14:41

    really? I kill f*king spiders, I hate them

  • Catherine - 2011-07-07 16:05

    Big bunch of babies. Spiders are part of our delicate ecosystem which we are f%*cking up on a daily basis - I would rather Doom a lot of you in stead.

  • Anthony - 2011-07-07 16:15

    I do think we have a natural aversion to any creature which could cause us harm i.e. spiders, snakes creepy crawly thingy-amygiggies, so do not believe we are born totally mute and unable to discern which is good or dangerous....we do not have to be taught to be cautious of fire and be wary in the dark.....

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