#BoycottWoolworths top trends in SA after spoof video

2015-06-28 13:09
A screengrab from the spoof video. (BDS, YouTube)

A screengrab from the spoof video. (BDS, YouTube)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories


BDS clears the air on Woolies saga

2015-01-19 15:15

Last month BDS - a pro-Palestine movement - implored Woolworths to cut trading ties with Israel at the Woolies AGM. This follows a number of 'Boycott Woolworths' rallies, however BDS have distanced themselves from the pig's head incident. Watch. WATCH

Cape Town - Retailer Woolworths was a top trending topic on social media this weekend but not for reasons it might like.

The clothing and food group was the subject of a spoof video by Boycott, Divestment & Sanctions (BDS), an activist group boycotting retailers that use products sourced in Israel.

The spoof reworks Woolworths’s launch video for its collaboration with US pop star Pharrell Williams who is also coming to South Africa for a concert.

“The original video was stripped of Pharrell's voice (and his announcement of collaborating with Woolworths),” BDS spokesperson Kwara Kekana said in a statement.  

“BDS South Africa's own voice artist (whose voice is almost identical to that of Pharrell's) replaced the audio syncing perfectly with the original video so that Pharrell is seen to mobilise support through the spoof video for the #BoycottWoolworths campaign and BDS boycott of Israel. A heavy disclaimer is also seen at the beginning and end of the video.”

The spoof video was launched to coincide with the monthly national #BoycottWoolworths Day Action which takes place on the last Saturday of every month, BDS said.

The activist group said there were also protests at stores around the country including one of Woolworths biggest branches, the V&A Waterfront in Cape Town.

However, BDS said it was not part of Saturday’s “till jam-action” which it said could have been carried out by a Christian pastor and student activists.

Woolworths did not respond to requests for comment by the time of publishing but has previously said that less than 0.1% of its products are sourced in Israel.

Watch the video below:

Read more on:    bds  |  woolworths  |  peace  |  middle east

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.