News24

Call to boycott Fish & Chips Co withdrawn

2012-11-30 18:03

Johannesburg - The SA Communist Party in KwaZulu-Natal has withdrawn its call for the Fish and Chips Company to be boycotted over an advertisement depicting President Jacob Zuma and his family eating a take-away meal.

It said the management of the Fish and Chips Company requested to meet the SACP on Friday after the party called for the boycott.

Provincial secretary Themba Mthembu told the company the advert portrayed Zuma as a primitive, uneducated, and irresponsible man with a large family being fed by taxpayers.

"The management of the Fish and Chips Company conceded that the advert could have had unintended consequences, saying the situation was also compounded by the fact that the ANC will be holding its elective conference in two weeks time," the SACP said.

Taste Holdings, which owns The Fish and Chips Company, voluntarily withdrew the advert on Wednesday.

"Mthembu welcomed the move to withdraw the advert, saying other companies or groups should learn from the Fish and Chips Company and refrain from insulting President Jacob Zuma," the SACP said.

‘Undermining black people’

On Wednesday Mthembu said the advert was a sign of "blatant disrespect" for Zuma.

"This goes to show at what length some people can go to undermine the office of the president and black people in general," he said at the time.

The SABC said on Tuesday it had decided not to flight the advert on Monday because it implied a presidential endorsement of the product.

Spokesperson Kaizer Kganyago said the advert had also not been submitted to the SABC in time for it to examine its quality and other technical aspects.

Taste Holdings said the advert did not intend to portray the fish and chips as having a presidential endorsement, but was meant to convey the product as being good value for money.

The animated commercial begins with the words "Dinner time at Nkandla" appearing over a picture of a mansion.

Next, a woman seated at one end of an extremely long dining room table lined with children and several women, says in isiZulu: "Oh Zuzulicious, we're having fish and chips from Shabba today."

He responds: "Eat up honey bunch, there is a lot of good food here. It's from the Fish and Chip Company. There are many of you in this house. At only R25 even [Finance Minister] Pravin [Gordhan] will approve."

Comments
  • peter.t.viljoen - 2012-11-30 18:16

    Er, Zuma IS a primitive, uneducated man with a large family you gits! *sigh*

  • Bra Tebzaah Sibilanga - 2012-11-30 18:18

    That advert should not have been withdrawn as it is totally harmless.If I was Fish and Chips Co,I wouldn't have bowed down to pressure.That advert is a perfect reflection of zuma and his huge family.SACP are asslicking zuma,hence they jump to his defence.Last question,since when do politician interfere with broadcast content?If they have those powers,I urge the very same sacp to summon jimmi matthews and tell him to unban the words like Zumaville and Nkandlagate.

  • joshua.t.thomson - 2012-11-30 18:18

    Censorship. ..

  • Strikeback - 2012-11-30 18:18

    Advertising companies should be extremely careful not to portray politicians as stupid and uneducated. Left alone they do it better themselves. Aren't they a bit over the top? www.strikeback.co.za

  • simon.pearce.790 - 2012-11-30 18:23

    "...... portrayed Zuma as a primitive, uneducated, and irresponsible man with a large family being fed by taxpayers." And your point is....?

  • frikdt - 2012-11-30 18:25

    "On Wednesday Mthembu said the advert was a sign of "blatant disrespect" for Zuma." ...which is exactly what he deserves.

  • Erna - 2012-11-30 18:38

    Primitive, uneducated, irresponsible, feeding his family on tax payers money - all true isn't it?

  • shirley.steenkamp - 2012-11-30 18:42

    Typical S.A behaviour! Its always a "black" issue!! Why was this ad withdrawn-because we live in a dictatorship! This is how the Idi Amins of the world saw themselves-holier than God and untouchable! Ring a bell anyone?

      shirley.steenkamp - 2012-11-30 19:40

      kensong: You obviously dont get out much! Google presidents in ads!Zuma is a human being-therefore the same as every other!

  • Tshephangsithole - 2012-11-30 18:50

    Idiotic black morrons, im black but not proud of this stupid leadership

      george.pito - 2012-11-30 19:02

      My friend with people like you we cam make this country grow. It is a very complex country and somehow what this country need is people like you. We have it all but it gets spoiled by stupid politicians

  • sminx.r.mandla - 2012-11-30 18:56

    These Neanderthals have gone nothing better to do, instead of boycotting their president and his corrupt cronies, they instead boycott over an advert!!!

      shirley.steenkamp - 2012-11-30 19:03

      It makes their almost non existant minds feel important! More proof they dont have a clue!!!

  • george.pito - 2012-11-30 18:59

    Withdrawn at a price I suppose.

  • louis.langenhoven - 2012-11-30 19:01

    but I take it, its ok if Juju says Zuma can't read?

  • masilo.ezekiel - 2012-11-30 19:01

    Lol,creates Fun in the Industry'''

  • sean.noble1 - 2012-11-30 19:02

    "Provincial secretary Themba Mthembu told the company the advert portrayed Zuma as a primitive, uneducated, and irresponsible man with a large family being fed by taxpayers." THE FIRST TRUE THING THEY HAVE EVER SAID, BWHAHAHAHAHAHAHAHA

      George.Tshwane - 2012-11-30 20:18

      Lol yeah actually every thing there its true

  • sean.noble1 - 2012-11-30 19:04

    And theres a major difference between the office of the president and black people dude, I have no issues with 99% of black people but i have one hell of a issue with Zuma.

      aiden.rosen - 2012-11-30 19:28

      So do I.

  • fabian.houten - 2012-11-30 19:05

    How is it insulting him... he does have that many wives and kids... and i'll eat my hat if they don't eat fish and chips. And the taxpayers do pay his salary

  • Sean Wasserman - 2012-11-30 19:10

    I get more and more disillusioned with the ANC. I fail to see the difference between their policies, politics and behaviour and those of the old Nats.

  • ernest.letsoalo - 2012-11-30 19:12

    Just shut up,Themba,shut the hell up!!!!

  • ian.robertreid - 2012-11-30 19:12

    Take a joke~ join the circus

  • leka.mad - 2012-11-30 19:13

    Are u kidding me? If our politicians lack something as basic as a sense of humour then we are doomed!! We've given this Prez

  • lebakeng.nchaupe - 2012-11-30 19:16

    i got th Ad 4m youtube is nt bad at all.why many women nd children if u gona b ashmed of it.fact Zuma is hvng a handful of kids nd my tax is feeding thm

      James Cussen - 2012-11-30 19:50

      Mandla, you are the stupid black person - Not Labakeng - he is awesome

  • fabian.houten - 2012-11-30 19:20

    How is it insulting him... he does have that many wives and kids... and i'll eat my hat if they don't eat fish and chips. And the taxpayers do pay his salary

      mandla.thwala.10 - 2012-11-30 19:34

      He cant work for mahala no way pls

  • Happyness - 2012-11-30 19:22

    How pathetic are some people, trying to dictate to others on something as trivial as where to eat.

  • aiden.rosen - 2012-11-30 19:23

    Put the add on utub will get lots of hits and it is free.

      leka.mad - 2012-11-30 19:30

      It is on utube

  • ian.robertreid - 2012-11-30 19:26

    Keep yr boycott? if i feel like fish

  • rufus.manyama - 2012-11-30 19:34

    Boycot and see if you will get support! NO ONE

  • magogodale.mulalo1 - 2012-11-30 19:38

    SACP dis days thnx is ANC.....n dy mst go 2 he'll

  • lukhele.george - 2012-11-30 19:40

    From now on, me

  • kcmojela - 2012-11-30 19:43

    dey...

  • James Cussen - 2012-11-30 19:48

    How in Gods name does it undermine black people....??? It undermines noone - it's makes Zuma look like he has LOTS of children and likes fish and chips... Which, is true...!?

      mandla.thwala.10 - 2012-11-30 20:22

      James Iam not a racist its just that everytime when a joke comes up about black peaple,when you check you found out that whites are behind,tell me how are we going to reconciliate

      James Cussen - 2012-11-30 20:35

      We vote for the benefit of all people, not for historical reasons. I want to see all my friend, black, white, with great prospects and corruption is taking that away. I was not part of apartheid, I want to rebuild with you and others who want the best for our kids

  • zamani.myende - 2012-11-30 20:22

    This is real nonsense, SACP wants attention for nothing, they should go to hell!

  • tolo.maano - 2012-11-30 20:27

    Boycott myfoot...chips tsa daar itjo da via...

  • George.Tshwane - 2012-11-30 20:32

    Its really sad that smart people are run by idiots blubbering nonsense all over the media and showing how small the brains of this government is, by the way it is a masterpiece of an advert, the is no distinguish between it and the reality of the nations pathetic leader

  • bless.boswell - 2012-11-30 23:17

    Provincial secretary Themba Mthembu told the company the advert portrayed Zuma as a primitive, uneducated, and irresponsible man with a large family being fed by taxpayers... an astute observation - that's exactly what he is! Why fight about it?

  • sandy.sutherland.58 - 2012-12-01 10:28

    SA Communist Party = TRAITORS TO SOUTH AFRICA!

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