Stripper billboards are ASA's problem

2011-11-17 22:36

Cape Town - If groups are offended by billboards for a strip club in Cape Town they should complain to the Advertising Standards Authority, the City of Cape said on Thursday.

"It's not up to the city to enforce advertising regulation," Solly Malatsi, a spokespersonfor Cape Town Mayor Patricia de Lille said.

"If groups find billboards provocative or offensive they should complain to the Advertising Standards Authority."

The billboards, from the Cape Town strip club Mavericks, feature a half-naked woman in a sexually suggestive pose next to the slogan "I was working late".

Malatsi said the city would however, take a hard stand on illegal advertising such as a Mavericks billboard on Table Bay Boulevard.

"The city is aware of a billboard on Table Bay Boulevard which is illegal. The environmental resource management department is looking at that issue," he said.

Errol Naidoo, a director of the Family Policy Institute, said that the billboards, erected on the N1 highway and in Tamboerskloof opposite a children's park "promote adultery" and "stereotype women as mere sex objects".

He said it was shocking that in a province and city led by women, that women could be degraded and called De Lille to tear them down.

"The billboards send out a destructive message to society that women exist primarily for the sexual gratification of men," Naidoo said.

The City of Cape Town, he said, had so far budged in one respect only.

They acknowledged that a billboard on the N1 highway was erected illegally, but refused to remove it immediately due to a legal process, Naidoo said.

Comment from Mavericks could not be immediately obtained.

  • iamtmashigo - 2011-11-17 23:32

    I think its funny that you used the term "erected on the N1 highway"

      Andile - 2011-11-18 08:49

      not to worry - the city is looking at the issue. !

      Rudie - 2011-11-18 08:54


      rvj1975 - 2011-11-18 08:57

      Malatsi said the city would however, take a HARD stand on illegal advertising

      claudevn - 2011-11-18 11:07

      HAHAHAHAHA!!! @ iamtmashigo: Classic bro!! LOL Just classic hahaha

  • Fred - 2011-11-18 05:23

    The Family Policy Institute is just another fundie extremist religious front organisation who would love a theocracy (like Iran) where they can boss everyone around and suck all joy out of life. This level of psychosis can justify anything as being righteous and the will of god. This is the blind-eyed face of true madness. This is the lurking darkness in a world that is beginning to emerge into the bright light of reason. All the major organised religions dream of us living once again under their submission, where heretics can be silenced at a whim, as they still are in some countries today. Doing nothing hands them the winning card, the permission slip, the green light. Doing nothing is to risk repeating the cycle of stupidity that has held back mankind for centuries. One thing is certain about tomorrow: several people will be killed because of religion.

      Marion - 2011-11-18 08:50

      Leave religion out of this. Atheists can believe whatever they want, but why is it okay for them to have freedom of expression of when it comes to something of such a degrading nature but not okay for those of us who disagree with it not to have freedom of expression to say so without being attacked? If I had young daughters I certainly would not want them to be exposed to such blatant advertising of women as sex objects. Then we wonder why SA has such a high rate of rapes from babies all the way through to grannies. And don't tell me it is all about the rapist's control over the victim. Much rape is nothing but pure lust and the need for instant gratification. The majority of rapes worldwide (something like 90%) are committed by men and it is mostly men who frequent clubs like this. Go to strip clubs if you wish, buy Hustler or something similar if you want to see ads for booty, but don't encourage the exposure of our young children to such adverts in public places.

      MandrewZA - 2011-11-18 10:06

      @Marion. I'm not too sure what the Atheists did here? I was truly unaware that all people that go to Stripclubs are Atheists, but it is good to know, thank you. Freedom of expression is a fundamental right and protected by our constitution. In terms of that right, you are 100% entitled to express your opinion on this matter, provided it does not harm others. Why then, can others not express their opposing views, by advertising? If it is a matter of exposure of children to sensitive, or opinionated material, then sorry, no more magazine ads, perfume, clothing, alcohol, etc, etc.

      Fred - 2011-11-18 10:24

      Ag Marion - all you have done is to confirm that this is an issue that sky daddy believers want to stop.

      GLY - 2011-11-18 12:15

      Fred what has the removal of billboards got to do with religion?

  • Dudleygbu - 2011-11-18 06:18

    i didnt see the billboards, can someone post them .... :)

  • Sledge - 2011-11-18 06:53

    Patrica will not remove the "erected" billboard but im sure it will cause "stiff" debate among Capetonions. There's still to be a couple of "cockfigts" over this one. Hopefully this will not "damper" Patricia's re election "cum" election time. I'm sure she will "stand up" & be counted.

      George - 2011-11-18 07:27

      Sledge You are sick with your grammar. You make me think of a breadcrumb pretending to be a bread. God Says that it should not happen this way. God hates the sexaully immoral. Get a life and spend your time on something worthwhile and refreshing rather than something destructive. Rather be a man and stand up for values and ethics as if this was your daughter on that bilboard i would like to hear your comment then.

      Hannelie - 2011-11-18 08:20

      George, God gave us free will & the ability to make our own choices. Who gives you the right (as a man of believe) to judge the way you do???

      jfarway - 2011-11-18 08:46

      @George, The bible is more destructive!

      Merven - 2011-11-18 09:01

      There we go again, religious morons trying to force their believe systems on other people.

      Deon - 2011-11-18 14:44

      I thought it was funny, remember it is Friday.

      Ann Arkist - 2013-03-01 17:16

      @George Webb re: your "you are sick with grammar" comment. First up, that sentence doesn't make any sense - the only thing I am aware of that you can be sick 'with', is worry. Secondly, you can't 'make yourself think' - perhaps you were 'reminded of' something? If you want to get all grammar Nazi - may I also point out that in this context 'bread' is an uncountable noun and hence does not get the indefinite article in front of it. I don't know what sexaully (sic) immoral is either. Lastly you say "...stand up for ethics AS IF this was your daughter..." Sorry, but I can't even start to decipher what that might mean - I'll carry on as if I didn't read that. You have nothing of any worth to say and the way you say it is offensive to the ear. You recommend Sledge get a life; I suggest you take your own advice...and a grammar course. Sledge is an adult, I am sure he can decide for himself what he would do / feel like if it was his daughter on the billboard. I am sure he does not need you to do his thinking for him...or worse, actually be told what he should think. If you feel you have the right to go around telling people what they should and should not find 'moral' - congratulations, you are what is wrong with the world

  • Simon - 2011-11-18 07:03

    Why complain , its job creation . hehehehe , Bet you 90% of the people that complain end up going to the strip club when their wife's are away on business trip , including the priest

  • Natalie - 2011-11-18 07:18

    Has anyone even noticed that they're actually advertising perfume?

      chrisB.mac - 2011-11-18 08:11

      Well played. It's funny how this completely slipped past everyone's notice. I'm sure if it was a Guess fragrance there would be no outcry, it's just the association with a well known "personal dance studio". I think the ads are quite clever.

  • Delani - 2011-11-18 07:53

    If I had a body like that you can slap my pic on a billboard any day... I'll just walk around naked all day! Oh and by the way, if you remove the add now Mavericks already got all the publicity they needed!

      Merven - 2011-11-18 09:02

      Well said.

      jfarway - 2011-11-18 15:47


  • Miriam - 2011-11-18 07:53

    "The billboards send out a destructive message to society that women exist primarily for the sexual gratification of men," >> First of all, it is a strip joint and not a brothel. Secondly, how backwards to think that women who like to have sex and act like they want to have sex, only do so for men! Really! So typical for a man to put words in a woman's mouth!

  • theO rAcLe - 2011-11-18 07:57

    Sexually frustrated ones that always complain, Get a life man.

      Marion - 2011-11-18 09:08

      @theO rAcLe - I object to adverts of that nature being 'in your face' and, believe me, my husband ensures I am never sexually frustrated.

  • Kenneth - 2011-11-18 08:12

    To stop such billboards or any form of adult advertising-tax the porn/stripper/prostitution industries on everything from advertising/money/paye etc.The minute it is governed and regulated, these industries will have to pay larger amounts of money on top of the advertising costs,we will see less and less of this family destroying crap.On principle, such advertising should not be allowed.People involved in these industries know where to go-they do not need advertising? Goverment always needs more money to deliver services to its people-tax them and regulate the adult industries.Its a gold mine not sought after for better service delivery in SA.

      theO rAcLe - 2011-11-18 08:17

      Government needs money to plash out at functions, won't work dude..

      Merven - 2011-11-18 09:05

      The same can be said about relion and religious advertising, nothing is more destructive than religion.

      K0BUSL - 2011-11-18 09:34

      Well seeing as many of the commentators see this as SIN, why don't the Government levy a SIN TAX as they do for Cigarettes and Booze

  • The-third - 2011-11-18 08:31

    i fail to give a ****. Really, there are other things worth complaining about.

      Tyron - 2011-11-18 08:38


      Kenneth - 2011-11-18 09:25

      I do not understand exactly where the positive thought has come from your comment.Clearly,you are wrapped up in your own little world that sees nothing but yourself and filled with negativity.Give a thought or two to how we can constructively solve problems,not shrugg our sholders and have a no care attitude.

      Brad - 2011-11-18 14:15

      @Kenneth, this article is positive in the way it makes people laugh at the petty insecurities they may or may not have. I feel much the same as The Third and De Lille as it is merely an advertisement and complaints should go through ASA same as Nandos etc. Now to go and do something positive like help pay for a young girls university fees at a respectable gentleman's club.

  • Xolani - 2011-11-18 09:05

    I wish I could be advertised as a sex object, but sadly not. Would feel so proud that people would pay just to see me.

  • Sharon - 2011-11-18 09:10

    If I had a body like that, they could put me up on the biggest billboard.

  • Alisha - 2011-11-18 09:54

    Well done Errol!!! I'm starting to think you are on the sex industry's payroll these days. Nobody has indirectly promoted the adult industry more than you have over the last few years. You get Strip Clubs, Brothels, Sex Exhibitions at the CTICC and TV Porn into the headlines. This is advertising coverage the adult industry couldn't buy for the love of money. This looks like a good business to get into with all this free advertising.

  • Melissa - 2011-11-18 10:03

    In a society where our women and children are being abused and raped on a daily basis, it saddens me that people are so blase about this. I would like to bring my child up with a few morals and would also like her to be respected and not seen as a mere object. All you cheaters and liars and abusers and adulterers and the ones in need of extra thrills, HAVE your strip clubs but for the love of humanity, KEEP IT AWAY FROM OUR CHILDREN AND OUT OF OUR FACES. I reckon a few of you have daughters that does this kind of 'work'. Maybe that is why you think it's ok. ;)

      Marion - 2011-11-18 10:19

      @Melissa - I don't think it's that they have daughters who do this. Every one of them who support this would probably chain their daughters up if they thought she was a prostitute / stripper. However, I do think it is that the majority of those who support this kind of 'in your face' advertising of a stripjoint frequent/have frequented them so justify it as being okay to advertise in this way because it helps them to feel better about themselves.

      NrGx - 2011-11-18 10:30

      would you guys complain as much if it was a half naked muscular man on a billboard advertising a cologne?

      Marion - 2011-11-18 11:20

      @NrGx... compare apples with apples please...

      Snoopy.zn - 2011-11-18 13:16

      Dear Melissa, I have friends doing this kind of "Work", and there is nothing wrong with it. At the end of the day she is able to sustain her family, send her kids to school, pay her own bills etc. Those kids are brought up with morals, standard, and values. Doing this kind of "Work" is still a job, and with unemployment so high, she is doing Damb good for herself. She does not rely on anyone for any financial aid. You who have obviously beed born with a golden spoon up your arse, has no idea how hard it is to knuckel down and do what you have to do to stay alive!

  • Karena - 2011-11-18 10:15

    i agree with the removal of these boards.... in jhb they advertise right next to schools... what are they trying to promote to these children.... we wonder why abuse of woman and children are on the rise- the ones who think this subliminal messages daily in your face have nothing to do with it are completely ignorant and partly responsible.... the values of this country of this world have gone out the window.... that goes for alcohol placement on high ways -in the same tongue they preach don't drink and drive but place those adds, hoe houses (IE STRIP CLUBS) and Alcohol advertisements should be banned all together just as smoking... if not for us and our "grown up ways" but our children and children s children to follow.... so if there is some where i can sign up send my way! jhb shoudl follow....

      Karena - 2011-11-18 10:18

      as for fashion magazines new laws are starting to be past because it is wrong.... there are dirty mags for the dirty men out there.... there should be enforced laws to protect children its because of "the open mindless of today" that are children are no longer safe from predators .... we ask always why is this happening .. well simple because of advertisement and sex sells.... until its your child you stay naive to its impact of our children's life's.... be a parent or loose a child to this.... the only ones NAIVE is the ones who clearly think its okay.... its not okay at any level...

      Marion - 2011-11-18 11:32

      @Karena... the majority of rapes go unreported thus there are probably more women out there who have been raped than women who haven't. I do not believe that those rapes were all carried out by psychotic men with a desire to physically hurt any female (beyond the rape that is) or exert power / control over them because they feel so inferior to women. Statistics regarding those sort of findings are based on the handful of normally violent rapists who are actually caught and imprisoned and who are then psychoanalyzed resulting in statistics for their behaviours. The rest (i.e. rapists) remain faceless members of society and I believe that those faceless ones are by and large the ones who want instant gratification for no other reason than they are sexually aroused by something / someone and haven't learned how to control their impulses.

  • ludlowdj - 2011-11-18 10:17

    The double standards shown by people in this country sickens me to say the least. Prostitution and strip clubs are the number one violators of woman and do more damage to the image of woman in general than any other single cause, but South Africans look the other way and allow it to be considered a non prosecution offense, but as soon as a sign goes up everyone throws their toys out of the cot, because now its in their faces. Double standard supreme............but fairly normal for the so called middle and upper class mentality

  • Melissa - 2011-11-18 10:27

    It might be a bit much to expect any kind of morals if the president of the country reckons it's ok to have so many women and children which we as tax payers are now taking care of.

  • NrGx - 2011-11-18 10:35

    to all the woman complaining - if your complain about this, then you ahould, by YOUR standards, complain about the DSTV ad with a half naked daniel craig strolling out the ocean. Or do you only apply double standards because of industry

      Karena - 2011-11-18 17:42

      dear nrgx you can only call it a double standard if he was selling sex which he is not.....and men going topless is and will never be the same thing the same thing would be if the chipndales assess and jewels where on display for all the world to see which case most people would end up laughing ..for thank god the 5% of woman who work in the "industry" are not the intelligent business woman and mothers of today who drive past your adds.... we have integrity , honor and grace...something unfortunately most of the aged male population could use more of.....

  • Melissa - 2011-11-18 11:32

    @Johannes, calling ANY woman a DOG just shows your disrespect. If you think it's ok, then you are one of THOSE men that most probably is an adulterer. Or are you already divorced from your wife who could not satisfy you making you go look for your thrill somewhere else? #justsaying

      Johannes - 2011-11-18 11:49

      Ag Melissa, you must be a dog if you get so upset. I honestly couldn't give a rats a$$ about your assumptions about me. The point to this discussion is to get people to open their eyes to the fact that sex is nothing to be ashamed of and that beautiful women are proud of their bodies. My girls are very well balanced, intelligent and they stand up for themselves. I do not need to hide the world from them because I want them to be fully functional, intelliegent women who are independent and do not need to rely on others to decide for them what they may or may not see. People with "morals" give sex a bad name. There is nothing wrong with suggestive advertising - the problem lies IN YOUR MIND AND IN THE MINDS OF YOUR CHILDREN. The advertisment didn't say anything about morals, pornography, prostitution, rape or religion. All that rubbish resides in YOUR MIND. You think that because you become aroused by a suggestive advertisment that the rest of the world should be ashamed. Get a life, the rest of us don't actually care about those sexy little thoughts that go around your head when you see a pretty girl in a short skirt. We have our own sexy thoughts!

  • Melissa - 2011-11-18 12:04

    @Johannes, actually, that was sarcasm. I don't get upset about people like you. The billboards are promoting Adultery.. don't think that's healthy at all and neither should you unless you are one of them. I hope your daughters will have long and happy lives with men that will treat them right and not cheat and lie to them. Sela!

      Johannes - 2011-11-18 12:26

      The billboard does not promote anything. You still can't see the difference between what happens in your mind and what the billboard says. The message is only suggestive in your mind because your mind is attuned to find it suggestive. Who says that the girl on the billboard is married, who says that she's not a model working late on a fashion ramp, who says that she isn't the owner of a fancy restaurant. The problem is not the billboard, it is what goes on in the dirty little minds of the people passing by. You can't change the way people think by hiding thing away from them, you need to educate people, now before you go off about the bible - I didn't say brainwash with fairytales. Educate people to make intelligent decisions about their own welfare. If you think that the billboard suggests adultery then I wonder what goes on in your mind when your husband or boyfriend gets to see really pretty women on the streets. So i suppose every girl that walks around in a short skirt promotes adultery. Ok, now you are starting to sound like Jacob Zuma who said that the lady was looking to get screwed because she was wearing a skirt. The problem lies in YOUR MINDS, not in billboards, pretty girls or short skirts!

  • Melissa - 2011-11-18 12:39 - have a look at the actual billboards - Try telling me how it's not in ones face... 'Were were out sailing, My car broke down, I was working late - Alibi - Fragrance for men! Wake up dude!

      Johannes - 2011-11-18 12:56

      Damn, those are really good looking women. No my dear, I am far more awake than you might realize. How does that billboard promote adultery? The reason you think it promotes adultery is because you don't trust your man! So I take it that your man isn't allowed to read FHM, in case he becomes adulterous, what about movies; so your man is not allowed to watch anything that has a sexy girl in it. Melissa - there are many things in our faces all day long, it does not mean that we should censor things purely because we have dirty minds. If that billboard was of 3 naked girls knobbing the boss in the office - yes, ban it because it explicit, but don't ban things because of the dirty thoughts in your own mind. You need to understand the difference between the way you see the world and the way the world really looks.

      Sattva - 2011-11-18 13:47

      I have just had a look at the actual billboards, but I find nothing wrong with them.... they are not even explicit ! A couple of beautiful women - get over yourself Melissa! As a woman, I am certainly NOT OFFENDED - I agree with Johannes 100%

  • Melissa - 2011-11-18 13:21

    Keep justifying your dirty mind. Mine's pretty clean and my husband in one very happy man. I don't mind him reading FHM if he wants to. I don't want a billboard in my face or that of my child. Your justifications just will NOT make me change my mind and that of many other people.

      Johannes - 2011-11-18 13:27

      Aye well, each to his own...

      Karena - 2011-11-18 17:50

      johannes what they are promoting is not a husband and wife in a loving bond ... what they promoting is paid sex..... you are so brain washed..... sheep

  • Leendert - 2011-11-18 13:41

    How the heck is the council not responsible for outdoor advertising in its own city?? Even if the adverts themselves are 'legal' is doesn't make them desirable. So if they erect a perfectly legal advert for a stripclub next to a primary school, that's not the council's concern??

      Johannes - 2011-11-18 13:57

      The council is not the Advertising Standards Authority. They are not responsible for the dirty little thoughts that go on in the minds of people who are unable to control themselves.

  • Silvana - 2011-11-18 14:08

    That should arouse the Capetonians

  • allan.ryan - 2011-11-18 14:10

    The billboards send out a destructive message to society that women exist primarily for the sexual gratification of men," Naidoo said. And your point is??

  • Nikki Bodenstein - 2011-11-18 20:41

    If you don't like it, don't look at it. Seriously we have more important things to worry about in this country!

  • freddy.viviers - 2011-11-19 13:46

    *that* Mavericks Billboard "Alibis Fragrances for men"

  • leorene.minnaar - 2013-03-01 17:49

    This is why I won't vote for the DA..they have no morals

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