City: Reports of new Cape Town logo misleading

2014-02-21 12:42

Cape Town - Media reports on a new logo for the City of Cape Town are “misleading”, the city said following reports on Friday about the new branding.

The Cape Argus on Friday reported that the proposed new logo had been presented to the council for approval next week and that three people who attended the “Top 500” managers event, where the logo was unveiled, confirmed the design.

But the city said in a statement on Friday that the “new corporate identity” published by certain media outlets was incorrect and “does not officially exist”.

The Argus quoted Cape Town city’s media manager Priya Reddy as saying that a review of the metropole’s current corporate identity and accompanying tagline - “This city works for you” - was found to be “completely misaligned to this government’s vision”.

Mayor Patricia de Lille will on Monday brief the media about the proposed new corporate identity and tagline.

The city said no new budget is being allocated to the branding and De Lille will explain the logic behind the proposal to council.

“If approved by council, the implementation of the new corporate identity will be phased in over a number of years, using the existing budget that is utilised to maintain and communicate the existing corporate identity,” the city said.

Reddy said the associated cost of the new logo was R313 720.

The Argus however quoted “city insiders” as saying that it could cost the city an estimated R100m to implement the new identity, which would appear on stationery, uniforms, vehicles and other goods.

  • Lindie Verwoerd - 2014-02-21 12:50

    After massive criticism over this poorly designed logo, DA's City of Cape Town now seems to be retracting it. Democracy always wins

      Abram Russel Baloyi - 2014-02-21 13:06

      what an ugly drawing

      Dave Wood - 2014-02-21 13:13

      At least the logo didn't cost R202M while the poor people all over South Africa are left without houses and toilets

      kalabafazi - 2014-02-21 13:16

      And at least the DA didn't spend 1.5 Billion on a logo only to find that it may never have been drawn, launched or even in use...

      Check Mate Malan - 2014-02-21 13:27

      @ Lindie,, Your week for knocking and criticising the DA is now officially over, take a deep breath, relax. In line with current pass rates, I will give you 30% for your effort, minus 5% for the bad profile picture, therefore a fail .. By the way, I also, am against the logo immaterial of it's cost..

      Rocky Bell - 2014-02-21 13:47

      Agghhhhh ou Lindie gaan braak elders - jy is vervelig en uitgedien. eish party ma se kinders

      No Sugarcoating - 2014-02-21 14:38

      Lindie, good job you are doing.... making sure that the people who voted DA in the past keep doing so, so you are doing a ANC a big disfavour with your comments - the DA thanks you.

      Lydon Daniel McGrane - 2014-02-21 14:44

      It's really quite simple: “If approved by council, the implementation of the new corporate identity will be phased in over a number of years, using the existing budget that is utilised to maintain and communicate the existing corporate identity,” the city said.

      Reyno Engels - 2014-02-21 16:44

      Lindie , nice a$$, but please keep your mouth close.

      Punungwe - 2014-02-21 21:25

      Maybe it's an early April 1 joke.

      Jon Low - 2014-02-22 04:05

      This proposed (and mercifully withdrawn) new one looks like a bullet-hole.

      jungleboy - 2014-02-22 08:44

      Lindie do you stay up all night just to be the first person to irritate everyone with your senseless verbal sewrage? Do you not have life dear ?

      Mike Lucejko - 2014-02-23 10:01

      Whoever designed this 'Logo' must give back the money they earned, it's a lot of 'crap'.. It looks more like a Zulu pattern!! The present logo is representative of Cape Town.. Table Mountain IS Cape Town and Cape Town IS Table Mountain !! Recognised 'world wide' !!

      David Ward - 2014-02-24 09:38

      I don't know why you are being downvoted - this is how democracy works. Imagine if the ANC retracted E-Tolls after the public's outcry - good going DA for listening to your constituents.

      Oopkop Denker - 2014-02-24 10:47

      Party politics aside, how anyone in their right minds can actually think this looks GOOD and that the colours and symbols represent Cape Town as a city favourably, really boggles my mind. I would like to know: who is the creative agency behind this piece of rubbish ... to make sure that I never consider using them.

  • Mo - 2014-02-21 12:55

    Defaq... more money wasting. Whether its ANC or DA, they all the same. waste their money on crap like this.

      Abram Russel Baloyi - 2014-02-21 13:04

      leave the ANC out of this stupidity, only the DA can waste money on useless things while there are shacks around cape town

      Rocky Bell - 2014-02-21 13:50

      Mo you obviously have no cook'n clue what branding is and the benefits thereof. Will you buy a tin of "something""if it doesn't have a "label" Why do you think Cape Town and Table mountain is on of the wonders of the world? Stop being ignorant

      Conrad Van Der Merwe - 2014-02-21 14:12

      uhm Abram How can you leave the ANC out of this? How much have they spend on name changes? Nkandla ? Soccer World Cup ? Big fancy "govt " functions , travel ........................... You must have the eyes tested boetie you only see through one.

      No Sugarcoating - 2014-02-21 14:52

      @ Abram Russel Baloyi - Are there still lions roaming the streets of Jo'burg?

  • Mark Bolton - 2014-02-21 13:04

    Its rubbish, build houses instead, stop wasting money.

  • KASI4LYF - 2014-02-21 13:13

    Always on denial...i rest my case with this DA beaurocracy. Misleading all the time!

      KASI4LYF - 2014-02-21 16:13

      @Koekomoer, i wonder how many stances they are getting in line with that we do not know at tax payer's monies

  • Amanda Matthews - 2014-02-21 13:14

    What is wrong with our present logo? I like it. It says that this City works for you. I also love the rainbow behind Table Mountain. Eish - Please don't change it!

      Themba Nsele - 2014-02-21 13:44

      Amanda there is not vission in this logo, just a waiste of tax payers money,,

      Rocky Bell - 2014-02-21 13:52

      fully agree - the proposed logo is very amateurish.

  • Lebeko Merafe - 2014-02-21 13:17

    The silence on from our usual commentators this article is defeaning.

      Rocky Bell - 2014-02-21 13:53


      No Sugarcoating - 2014-02-21 14:47

      defeaning???, surely you mean deafening. Anyways, try reading a little less louder with your ears. Better still, try using your eyes for reading. Please check your grammar & spelling.

  • Lebeko Merafe - 2014-02-21 13:17

    this article

  • Seelan Munsamy - 2014-02-21 13:52

    why change something that doesn't need changing!!!!

  • Magrieta Heunis - 2014-02-21 13:54

    all that bee idiotSss in the press industry make it a joke.feed them whatever and let them be the foolsssssss

  • Eric de Jager - 2014-02-21 13:57

    Personally I like the logo, since its a picture of Table Mountain. Do I like the idea of spending money to change the existing one? Mmmm... No. Phasing it in would be the only wise thing to do. Now regarding these figures that is thrown around, where do they get this numbers. It's like me saying JZ's house cost R215m, oh wait it did cost so much...

  • Conrad Van Der Merwe - 2014-02-21 14:04

    @ Lindie Verwoerd I agree. It's hideous. A disgrace that DA would waste money on this while poor people in Cape Town are left without houses and toilets Street name changes , royal palaces , huge salaries and so forth not a problem because the money wasted there was not intended for the poor but OMG the money spend on the CT logo would have helped the poor. Double standards , single brain cell ALL money wasted should have been used for the poor

  • Themba Nsele - 2014-02-21 14:12

    They ran out ideas and decided to change what does not need any change. They dont understand the thye rytch of changing things,, they just change,,

  • Anele Booi - 2014-02-21 14:15

    Western cape have used 10 billion rands for consultancy only what are they consulting nha, and still our media is quite about that

      jungleboy - 2014-02-22 08:49

      I am convinced you and Lindie are retarded siamese twins.

  • Zama Mvulane - 2014-02-21 15:09

    Absolutely hideous!

  • Daks Black - 2014-02-21 15:19

    Great, " the all seeing eye " logo Cant these puppets give it a rest, who they trying to fool.

  • Hernus Vermeulen - 2014-02-21 15:26

    The DA becoming the ANC...slowly...logo by logo. You're not gonna win votes with a new logo DA!!

  • Hendrikje Freeze Hartwigsen - 2014-02-21 15:49

    OH NO NO NO. This looks like a police badge. Where is THE Mountain???

      Les - 2014-02-21 16:21

      It's there 24 times - can't you see it? The flat bits with a pointy bit each side. Devil's Peak / Mountain / Lion's Head.

  • Wessel Badenhorst - 2014-02-21 17:00

    Lucy in the sky with Diamonds

  • Dewald P Montgomery - 2014-02-21 17:09

    This thing is utterly disgusting. Even Tshwane did better. Except Tshwane failed to recognise all the colours of the flag.

  • Ismail Amod - 2014-02-21 19:03

    Whats the real need for a new LOGO???? Just to waste our hard earned money..

  • Spikkels NK - 2014-02-21 20:01

    Wow. Let's create a circle with an edge that somewhat resembles Table Mountain, then repeat it in smaller circles and different colors a few times. The mind boggles at the months of creative brainstorming that must have been involved in creating this masterpiece...

  • Mary Newlove Howland - 2014-02-21 21:57

    Take a look at Facebook Cape Town - Down Memory Lane. You'll get a good idea of how people feel about your DULL logo. The old one is known, vibrant, like CT. Changing things just confuses people. Look at the successful companies who have not changed their logo like Coca Cola. EVERYONE knows EXACTLY what it is. Forget the new logo - get on with the things Capetonians really need like houses, education, nursing, police etc etc etc. Come on guys, use the grey matter the Lord gave you.......

  • Dean Berzen - 2014-02-21 23:15

    Looks like SAPS

  • Holdanigono - 2014-02-22 02:45

    As a designer I understand what it is supposed to present, but it is really ugly :( I get the whole table mountain and signal hill thing, but it is too abstract and says nothing.

  • Maria Hargrave - 2014-02-22 06:03


  • michael.kleber.376 - 2014-02-22 07:00

    Really a terrible logo , they should have a competition to draw a new logo with the winner getting a prize

  • AsGodIsMyWitness - 2014-02-22 07:30


  • jungleboy - 2014-02-22 08:39

    The ANC changed most of the town and street names in the country at huge expense and nobody said boo or Bah. Hypocrisy.

  • Lyn Maxwell - 2014-02-23 06:04

    how does a drawing that looks like a potato cut out stamp done by pre school kids cost R300 000 and i hope the DA has no intention of rolling this joke out at the cost of 100 million , this smacks of ANC abuse of tax payers money , please dont point fingers at the ANC if you are doing stupid things like this yourselves DA

  • Marco Scholtz - 2014-02-23 09:25

    It looks like the SAPS logo?

  • Kon Tastik - 2014-02-23 12:31

    it kind of looks like table mountain, or at least a whole lot of mini table mountains.

  • Erna Jacobs - 2014-02-23 22:29


  • Oopkop Denker - 2014-02-24 10:47

    Party politics aside, how anyone in their right minds can actually think this looks GOOD and that the colours and symbols represent Cape Town as a city favourably, really boggles my mind. I would like to know: who is the creative agency behind this piece of rubbish ... to make sure that I never consider using them.

  • Arcadia Jane - 2014-02-24 10:47

    I like the logo

  • Nico Van Der Merwe - 2014-02-24 11:07

    Just add some red at least... ugh

  • Barry Dubb - 2014-02-25 18:38

    I think it's very appropriate to the region.Typically third world.Well done!

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