‘City that cares’ sponsors 3 events

2015-08-17 09:53
Pietermaritzburg City Hall.

Pietermaritzburg City Hall. (File)

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THE city will inject more than R500 000 into marketing and communication of three major events coming to the city this year.

The 2015 Garden Show, held in September at the Royal Agricultural Showgrounds, will receive R150 000 sponsorship; Msunduzi Hospitality Expo, taking place in November, will receive R160 000 and R275 000 has been allocated for Cycling South Africa events to be held in the city.

Msunduzi Municipality says the investment in marketing these events will encourage residents and visitors to be a part of the events and will communicate that Pietermaritzburg “is a city that cares”.

The sponsorships were passed at a recent executive council meeting held at City Hall. The Garden Show and Msunduzi Hospitality Expo showcase the best of the landscaping and hospitality industries and attract international and national visitors and media. The municipal Parks Department also display their talents and expertise at the Garden Show, and school children are exposed to learning opportunities.

CEO of the Pietermaritzburg Chamber of Business (PCB), Melanie Veness, said they are very pleased by the sponsorship from the municipality. “Sponsorship towards marketing of events is critically important. Our city is the capital city and an eventing city. I totally support this sponsorship, especially for the cycling events as we are the cycling capital,” said Veness.

Apart from the sponsorship to Cycling South Africa, the municipality has also entered a three-year partnership agreement with Cycling SA for events that will be staged in the city until 2018. Other benefits to hosting include maintaining public facilities like the permanent BMX track in Alexandra Park, the cycling oval at Alexandra Park and the mountain bike park at Cascades

Read more on:    pietermaritzburg  |  events

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