'Cougar' billboard set to cause stir

2013-05-09 11:34

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Johannesburg - A new billboard advertising a dating site for “sexy single mothers” is sure to cause an uproar in Johannesburg.

The billboard is for website CougarLife.com and is above the N1 highway in Bryanston, between the William Nicol and Beyers Naudé off-ramps, reported The Star on Thursday.

On the billboard, an image is shown of a blonde woman with a cocktail glass in her hand while sitting on a black leather couch. Next to the image are the words “CougarLife.com... For Mother F***ers. The middle three letters of the word after mother are blurred out.

The dating service claims to have 33 700 members nationwide - 17 800 of whom are apparently in Johannesburg.

The service is geared towards single moms, divorcees and singles.

When asked what the inspiration was for the billboard, a spokesperson said: “The tagline appeals to the target market; the majority of cougars are single moms. And we thought it would be a good way to get their attention and make a splash.”

The website describes a cougar as a woman over 35 seeking or involved with a “cub” - a man at least five years younger.

The website offers initial membership for free, but subscription rates come into effect after this, with no refunds.

Read more on:    johannesburg

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