FNB ads scripted, kids paid

2013-01-29 09:12

Johannesburg - Schoolchildren were paid to make certain statements in the videos used in First National Bank’s (FNB) controversial "You Can Help" advertising campaign, it was reported on Tuesday.

The New Age reported that the videos were scripted and that the children were paid R3 500 a day to appear in the videos.

FNB chief marketing officer Bernice Samuels reportedly told the newspaper it was industry standard to pay performers in an advertisement.

Last week, FNB said an independent company had surveyed youth aged 10 to 22 to understand who they were and how they felt about South Africa and its future.

The bank said they were told they could talk freely, without fear or favour, and that "unscripted and uncensored" videos used in the campaign emerged from this process.

However, Samuels reportedly told The New Age that while the casting interviews were "unscripted, uncensored and very much from the heart", the final advert was scripted and was approved by the bank's marketing team.

According to The New Age, a call sheet from Take Ten Casting confirmed "the advert was in no way a spontaneous or natural gathering of young South Africans", but that each participant was "carefully selected".

FNB met ANC leaders, including secretary general Gwede Mantashe, about the adverts on Thursday, and apologised to the party on Friday.

  • trevorlbennett - 2013-01-29 09:18

    And so what? Don't people get paid for appearing in adverts? And yes everything needs to be edited and approved by the Marketing of the company!

      OwenCPT - 2013-01-29 09:42

      Trevor, some people are just too stupid to be helped... - 2013-01-29 15:58

      THANK YOU!

      mabheshankone.zosuthu - 2013-01-29 18:40

      Xenswin1, you are hopelessly out of your depth here, alright. Using someone's likeness or using someone's photograph? Which of the two are you talking about? Actually, never mind. It's an irrelevant issue. Scripting is what we are talking about here. Please, tell me I do not have to explain that. Ngiyakucela tu.

      rupert.beukes.1 - 2013-01-30 08:03

      and if the kids were NOT paid New age would be bithing even more!!!

      saintbruce.bruce - 2013-01-30 09:21

      Well dear New Age, why don't you spend some of the Gupta's money and do a survey of 2000 children yourself and hear their heartfelt comments about the State of the Nation ? Encapsulate those comments and publish them every day in every edition that gets dropped in Government free copies until the general message gets hit home! The Children can see the mess we are in, why can't you?

      sheda.habib - 2013-01-30 09:32

      Its better than promising people houses to get their vote and then letting them live in shacks. I would not worry about what the new age says - nobody buys it.

  • osmaseko - 2013-01-29 09:20

    Why don't they just open a political party and fight the ANC and the government openly without using kids?

      OwenCPT - 2013-01-29 09:44

      Please provide evidence that FNB used these kids? If they did, shame on their parents for allowing them to use their children.

      SharonE - 2013-01-29 09:45

      The kids of today are the adults of tomorrow. What they have to say is really important, and it is about time everyone started listening.

      ClassWarTrotsky - 2013-01-29 11:09

      The adults of tomorrow. Not today. Keep kids where they belong, not in politics. Kids have no cognitive abilities to make informed decisions on such matters at such ages.

      Xenswim1 - 2013-01-29 18:03

      So you admit that the what was stated in the adverts was correct but should only be said by a political party. What a dope defending the indefensible.

      burningdogz - 2013-01-30 07:01

      Mr Trotsky, I believe you meant to say that kids do not posses the cognitive abilities etc. That is neither here nor there, for the fact of the matter the kids seen in the videos are already more qualified to make decisions of leadership than most people in this country. Hell, most (if not all) have already complete std 3, which makes them academically more qualified then who? Come on . . . They also appear to be more mature than the average South African as they are able to communicate their grievances without burning down the school and throwing stones. That means their EQ and IQ is higher than the average voter of today. If we are going to mute the voices of people based on their cognitive abilities, we should start with the average ANC voter.

      hugh.olphart - 2013-01-30 10:36

      @Trotsky, I don't know how old you are but if memory serves me right, the ANC; PAC and the likes used kids to riot and become cannon fodder against the SAP & NATS. The SA youth were the ANC's tool to cause chaos on the streets, Winnie "necklace" Mandela's soccer team were kids. Remember Stompies was 13yrs old when she had him murdered. The list goes on. Of the many thousands of people murdered, apartheid accounts for 7000, the rest were from mobs instigated by the ANC and alliances to destroy the moderate thinking black SAffas. 30 000 people killed by mobs, consisting mostly children.

  • mihla.sithole - 2013-01-29 09:20

    Oh how I could have used R3500 a day.I need to fire my casting

  • husstla - 2013-01-29 09:20

    mncxm...yeah whatever.

  • frans.delport - 2013-01-29 09:24

    Ha ha, There goes the bastards that funded the cANCer to kill innocent people, Karma's a bltch hey First Rand? You created the monster yourself, why fight it now?

      moko.brian - 2013-01-29 09:54

      Which Innocent people did they kill Frans?

      OwenCPT - 2013-01-29 11:30

      Hmmm, the ANC inadvertently killed thousands when they denied that HIV causes AIDS, and that you can be cured by a shower...

      frans.delport - 2013-01-29 12:00

      @Moko, First Rand funded ANC in struggle years..Not to mention Zuma's palace, whilst thousands of people live in horrid conditions today.

  • harrisralph - 2013-01-29 09:24

    I thought it was obvious, could you not see that was scripted!? Wow...lots of people that just buy into anything thrown at them on TV. Added...wasnt like it was the Oscars of acting either...was so easy to see it wasnt 'live' and it was scripted.

  • kortbroek.duplessis - 2013-01-29 09:26

    The New Age is a Zuma puppet. I wouldn't take anything they say seriously

      george.frangs - 2013-01-29 10:41

      Ganon, I think what you just described is an unkown thing to most called "employment". I know this may be a foreign concept to some, but hang in there buddy, we're here to help...

  • magoro.mags - 2013-01-29 09:27

    I dont trust New Age

      ClassWarTrotsky - 2013-01-29 11:12

      Any media outlet is biased towards it's advertisers agenda and it's target demograhic's alignment.

      byron.matthews.562 - 2013-01-29 12:45

      then you shouldn't trust Naspers

      mike.bundy.73 - 2013-01-30 06:37

      The New Age is under the ownership of TNA Media, which is owned by the Gupta family. It is well known to be an ANC mouthpiece.

  • ranase - 2013-01-29 09:30

    duh, only a fool didnt know that everything in that ad was carefully planned and scripted!

  • christiaanh - 2013-01-29 09:30

    ... As reported by the New Age, the not-so-Independant newspaper.

  • deabreu - 2013-01-29 09:31

    "The New Age" is like "The Völkischer Beobachter".

      ClassWarTrotsky - 2013-01-29 11:12

      Or 'The Citizen'

      byron.matthews.562 - 2013-01-29 16:41

      Or Fox News Or Naspers

  • martin.andersen.14473 - 2013-01-29 09:32

    FNB should have rather used the ad campaign budget, to improve the lives of these kids by improving their school facilities.

      luther.duplessis.3 - 2013-01-29 10:00

      and so should the government

      tersia.louw.12 - 2013-01-29 11:10

      Our bank charges are not for improving children's school facilities; our taxes are.

      ClassWarTrotsky - 2013-01-29 11:13

      Liberals. Always 'Something must be done'.

      aj.coetzee.9 - 2013-01-29 11:54

      sure martin, what a k*k idea. why dont they spend the money on paying for my holiday. its the same thing. schools are governments primary responsibility so they should step up. how much of your money has gone to improving schools?

  • - 2013-01-29 09:36

    Ag man please... the only thing The New Age is any good or is wiping up dog crap with it... Do you guys honestly believe that they will be reporting in 'the good of the nation'? Freedom of Speech my arse..

  • OwenCPT - 2013-01-29 09:38

    The New Age? Yeah, because THEY are totally unbiased. Please man, whoever believes anything from this tabloid are morons.

      silenta.solly - 2013-01-29 10:22

      Just like how unbiased News24 is hey? and we believe everything they say

      tersia.louw.12 - 2013-01-29 11:15

      No, silenta.solly. YOU might believe everything they say; the rest of us employ our brains and judgement.

      OwenCPT - 2013-01-29 11:33

      Maybe you do but i don't. I have emailed the editors of N24 before, informing them of mistakes they have made.... do they care? No, they just ignore.

      byron.matthews.562 - 2013-01-29 17:00

      Both have bias. I'm willing to eat my collection of hats if everyone working at these media outlets and empires - who have the authority to influence public opinion, divulge who they vote for on political pieces.

  • gwvickers - 2013-01-29 09:39

    For f

  • owethu.mbambo - 2013-01-29 09:43

    surprise surprise....FNB definitely owes the ANC an apology in this instance

      OwenCPT - 2013-01-29 11:34

      Aw, did FNB hurt your precious ANC's feelings? Ag shame

  • marius.vanwyk.5621 - 2013-01-29 09:43

    Scripted or not...only the truth was spoken and fnb is cowards.

  • mlungisi.crush - 2013-01-29 09:43

    i was born in 1984,i didnt know that there was a thing called a government up until 1994 when MR MANDELA became a president for all,where was FNB THEN???????????????

      hugh.olphart - 2013-01-29 17:25

      they were sponsoring the ANC back in the day, under the flag of Barclay's Bank. The name change only came about when Barclays pulled out of the country

      desmond.s.leaner - 2013-01-29 19:12

      Hugh here:

      hugh.olphart - 2013-01-30 10:45

      @Dezlee, before you make derogatory remarks, get your facts in line. Reading what an amateur columnist says is like believing everything on Wikipedia. Your reference and insult is a poor attempt to enhance your ego. Go read some more..

  • rob.vanjou - 2013-01-29 09:44

    New Age = Gupta = Zuma = Cannot be trusted therefor anything written in their newspaper should be taken with a pinch of salt. Propoganda

      ClassWarTrotsky - 2013-01-29 11:14


  • joe.irwin.50 - 2013-01-29 09:45

    Scripted or not, the truth was told.

  • Nathan Lombard - 2013-01-29 09:45

    Hahaha. ANC spin witch doctors at work. Thanks for clearing that up for us. For one second we actually thought that kids in SA had a bleak future under communist ANC rule. So glad it was just propaganda and all is still rosey in the rainbow nation!

  • Deon - 2013-01-29 09:47

    Our country are started to be like Germany in the early 20th century. Next month we will probably have a Minister of Propaganda with SABC and New Age his / her vehicle.

      ClassWarTrotsky - 2013-01-29 11:15

      Yeah, Eschel Rhoodie, Connie Mulder, BJ Vorster being Vorced to resign, and the Citizen

  • vanzyld - 2013-01-29 09:48

    Amazing. Their propaganda machine works like clockwork. First get the bank to backpedal as spineless as it is, and then twist the facts to make it appear that a bank blatantly attacked the ANC! Who believes this sh#5!?

      tersia.louw.12 - 2013-01-29 11:18

      Unfortunately, it suits a lot of people to believe it, otherwise they might have to get out of their comfort zone and consider voting for a party other than the ANC.

  • gary.desousa.5 - 2013-01-29 09:50

    People get paid for adverts and nothing wrong with that. Bernice was on 702 this morning and denied there was scripting. Whos lying?

  • theboet - 2013-01-29 09:51

    The ads were hitting below the belt. FNB claimed that the ads were unscripted and were just views from the young kids but now it turns that FNB was influencing their young minds and they proceed to act as if they are the victim. I'm willing to bet my bottom dollar that the DA had everything to do with this underhanded tactic.

      andrew.newman.98837 - 2013-01-29 23:57

      You keep dollars in your bottom?

  • KingPun - 2013-01-29 09:52

    Scripted or not the message is still relevent to our current state of the country.... and that should not be ignored.

  • - 2013-01-29 09:52

    And all of this is getting used to divert the attention from what?

  • rjdkolb - 2013-01-29 09:54

  • derek.phoenix.73 - 2013-01-29 09:54

    Umm the "NEW AGE" reported, Isn't that the ANC's personal Newspaper buddies??

      mike.bundy.73 - 2013-01-30 06:40

      The New Age is under the ownership of TNA Media, which is owned by the Gupta family.

  • pushocapture.maake - 2013-01-29 09:55


  • gerhard.gibbs - 2013-01-29 09:55

    It is an ad! Is there anything in the add that is not true? Can it be that even the ANC is seeing/knowing that it is true? Should they not be spending their energy to try and rectify rather than complain?

      helizna - 2013-01-29 14:50

      False advertising must be reported to the appropriate authorities. True advertising...warrants an apology...

  • Lukyan.Ahmedenko - 2013-01-29 09:56

    Any ANC PArty Member is going to go Aha you see it was scripted and any one sharp enough is going to see that this is reported by The New Age, which is owned by who??? The New Age is an Extension of whose Arm??? So all in all its a big hoo haa for nothing, the bank got its publicity, the anc got its apology and the people got rielled up for a few days!!!

  • daniel.rossouw1 - 2013-01-29 09:57

    Coming from New Age a newspaper run by Guptas and paid for by ANC with taxpayers money. Newspaper is handed out for free cause no one buys it. They are only there to improve Government image.

  • Shane Kelly - 2013-01-29 09:58

    Scripted or not it is the truth.

  • solo.mathe.5 - 2013-01-29 09:58

    So, they lied about it not being scripted. No surprises there...

  • luther.duplessis.3 - 2013-01-29 09:58

    How can any one be happy with the ANC? or at least any government where the president needs R200mil village, bullet proof windows, underground bunker, etc while it's people are striking and burning down the country because of poor service and no money? It's a overrated joke

  • FeebleGastro - 2013-01-29 09:59

    As far as I remember they said from the beginning that the final ad was a combination of issues that came out in the originals. Nothing new here. Sizwe Nxasana remains an AA ANC lapdog twat, though.

  • William Mohlolo - 2013-01-29 10:00

    New ages was in news lately and that make their report suspicious. A question is, if their report is not true like some say, why FNB doesn't deny it? If FNB did pay those kids really that's wrong to use disadvantageous people to settle scores. This country need people who can help kids not who use them to send their messages. Criticise government in any way you like but do it yourself don't use those who are struggling in life. Now we can ask ourselves how many rich people are using poor people for their personal gains?

  • Justin - 2013-01-29 10:01

    If that is the case, then the FNB management team, including Michael Jordaan must be fired if they don't want to resign. Blddy stupid

      sandile.mpofu.9 - 2013-01-29 10:35

      and yet your president spends 200mil of tax payers money, yet he still gets to keep his job.

      OwenCPT - 2013-01-29 11:39

      Sandile that moron must get the boot

  • Sandy - 2013-01-29 10:03

    Apparently if you do not bank with FNB you are getting BEEPED by your current bank.............but I hear that if you DO bank with FNB you are getting BEEPED by the ANC! Who cares if it was scripted or not, everyone with any intelligence knows it is the truth!

  • criticallyhonest - 2013-01-29 10:03

    Why would this be a surprise, FNB acts in a manner that they believe is in the interests of their shareholders. What FNB may have miscalculated is the over-emotional responses from all quarters, including people threatening to move accounts because FNB backed-off and the populist, moronic, rhetoric from the anc. Perhaps FNB are satisfied with the idea that all publicity, including superficially negativity, is useful. Or maybe the pantomime that it has turned into serves vested interests in government....BUT... The real loser is South Africa, because both the government and the banking system have lost precious credibility both locally and internationally. Bad for all of us!

      Bob - 2013-01-29 10:19

      Credibility and investor confidence is the least of our worries here. The major issue at play here is the sending of the message that critics of the government can be crushed. The ANC will pick up on this and keep pushing the limits further and further. With such cowardly acts like FNB pulled off there it won't be long before the government starts locking up critics in arbitrary detention.

      criticallyhonest - 2013-01-29 10:40

      Bob; your comment is certainly valid, maybe equally important. Check and you will get my point!

  • lwazi.mtsolongo - 2013-01-29 10:05

    ofcos the new age will always defend the ANC...

  • eon.engelbrecht - 2013-01-29 10:07

    Just goes to show how misleading it all is and how we as the public fall for it... It wasn't even 'live' on TV as they claimed. Misleading the public = FNB

  • asdhasgd - 2013-01-29 10:08

    So when the ANC lies about maladministration, corruption, tenders and fraud to their people its ok with them but when a bank says anything or if anyone says anything they "HEY WHAT ARE YOU DOIN IN MY ROOMAS;DMABlauodABIPJldPUVOJL BJLD !k!hb!hj!jh!bl ;ASDADS HELP!! ASDJLBASBJln;DSHVANsodHlas:"d!!!! LOVE THE ANC. LOVE YOUR GOVERNMENT.

  • gary.doyle.520 - 2013-01-29 10:10

    Who cares now, after that pathetic apology we all know that fnb is the anc's bitch.

  • deonk - 2013-01-29 10:11

    detracts from the real issue!! THE ANC IS BULLYING COMPANIES OVER THEIR ADS!! Like the fish and chips Zuma family ad.

      tersia.louw.12 - 2013-01-29 11:28

      Slight difference - no members of the Zuma family were depicted in the FNB ad, but still the ANC went over the top. I'm wondering why Nando's is so quiet...

      OwenCPT - 2013-01-29 11:40

      Yes you are right!!! This is the second ad that the ANC has caused to be pulled off the air. What are they so afraid of? They are really becoming a ineptocracy.

  • eyesears.handsfeet - 2013-01-29 10:12

    The New Age. I would sweep in front of my own door if I were you, for the way that you conduct your business. Down everyone's throats. Be very careful to show fingers at fnb. What were said in the video, remains the truth, whether the anc, ancyl, you or however wants to know it or like it or not.

  • eugene.muller.7 - 2013-01-29 10:12

    Scripted or unscripted... at least it's the truth and did not steal from the kids. They paid them. Free publicity still going on...FNB, awesome bank.

  • brian.dlamini - 2013-01-29 10:13

    No bigger hypercrits than news24 readers.. Funny how u all change ur tune depending on ur political beliefs! Few of u are objective enough, u sound like utter twits! I'd read ur comment on 1 story and u'd completely change it for the next or try find justification. If u do that u can't ever call any1 a moron. Coz u the idiot who can't formulate a consistent opinion

      george.frangs - 2013-01-29 10:45

      Hypercrit hey?

      OwenCPT - 2013-01-29 11:42

      So if a person disagrees or insults the ANC or Zumba, they are automatically hypocrites? At least you didn't bring up the race card

  • arno.west - 2013-01-29 10:14

    The New Age is not a real paper, it blatantly promote the ruling party and also makes one sided news, it is the start of the end for democracy. it feels very scary what is to come, hope the youth are willing to be freedom fighters again, but this time it wont black against white rather it will be a nation against its rulers! we all must unite against the evil afoot, the elders are misleading us!

      Roy Chambal - 2013-01-29 10:26

      sorry Arno u on yo own on that one, okay sorry sorry is u and the 2 madams but plz dnt drag the nation into this fight of yos

      mihla.sithole - 2013-01-29 10:28

      I take you are a regular reader of The New Age.How else would you know about their strong support for government if you were not intimately anquinted with their daily content?

      arno.west - 2013-01-29 10:30

      i read it all

      arno.west - 2013-01-29 10:36

      and even one man can make the change that is needed to make the world better for all, look at Gandhi and Madiba. they where just one and brought change, so it is possible!

      tersia.louw.12 - 2013-01-29 11:32

      mihla.sithole, it's a mistake to read only what you agree with; that leads to a very one-sided view, which is what ANC supporters are frequently guilty of. They only expose themselves to the party line so they can't appreciate the bigger picture.