Fairfield Dairy to withdraw its 'free range' claims

2015-07-17 13:18
 (Ed Ferreira, AFP)

(Ed Ferreira, AFP)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories


Most of South Africa eats genetically modified food

2014-10-07 08:09

We speak to Kurt Ackermann, one of the co-founding volunteers at the Oranjezicht City Farm in Cape Town. The urban farm is committed to organic, sustainable produce. Watch to find out why.WATCH

Johannesburg - Fairfield Dairy will be withdrawing all its advertisements claiming to produce "free range" products, the National Council of the Society for the Prevention of Cruelty to Animals (NCSPCA) said on Thursday.

This comes after the dairy was challenged by the NCSPCA before the Advertising Standards Authority of South Africa (ASA) after it posted billboard advertisements highlighting the free range information.

The NCSPCA questioned whether Fairfield's claims were honest, substantiated and truthful.

"The matter went before the ASA and was resolved when the dairy gave an undertaking to withdraw and remove the material," the NCSPCA said, adding that this was moral victory.

"Consumers deserve honesty," the group said.

Fairfield Dairy owner, Kevin Lang, said at the time of creating the billboards, there was talk of legalising and formalising "free range" dairy in South Africa.

"We regret that this was not followed through."

Fairfield Dairy cows were well treated and complied fully with European standards for “free range” dairy, he said.

Fairfield had until July 31 to withdraw the advertisements.

Read more on:    animals

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.