Fundraising blitz to save rhino

2012-05-07 12:02

Johannesburg - The battle against rhino poaching is at a fever pitch in South Africa, the country hardest hit by the scourge, spawning scores of fundraising campaigns running from glamorous to gory.

Carrying a trendy shopping bag or sporting a brightly beaded bracelet have become fashionable ways of flagging awareness of the plight of the rhino, whose horn is used in traditional Asian medicine in the false belief that it has powerful healing properties.

Meanwhile some online campaigns seek donations with visceral images of a hacked rhino lying dead with blood and froth oozing from its eyes and mouth.

The slaughter has reached record levels in South Africa, with more than 200 of the animals killed so far this year after a record 450 in 2011.


But not everyone is impressed by the seemingly good gestures, with worries about fraudsters and whether donations reach the intended organisations.

"A lot of campaigns have recently surfaced from every direction. Donors should be careful which cause they support," said Pelham Jones, chairperson of the Private Rhino Owners Association, which represents private game reserves.

He said 272 fundraising organisations are now linked to rhino conservation, but he rates only 15% of them as credible.

"Some major corporates have made significant contributions towards various campaigns aimed at saving the rhino," he said. "Other people are just collecting money for their own benefit."

Wildlife organisations and parks are in dire need of resources to improve security and training of anti-poaching personnel and tracker dogs.

Rhino Force - the company founded last year to distribute merchandise like bracelets, scarves, beaded baby rhinos and music CDs - said proceeds of the sales are donated to the Endangered Wildlife Trust, an established charity.

With their heart-tugging slogan, "It's Not a Bracelet... It's Our Heritage," Rhino Force aims to sell one million bracelets throughout the country.

"We can't stand back and allow our heritage to disappear. I believe that each and every one of us can make a difference," Rhino Force founder Joanne Lapin told AFP.

"Each donation matters. I am not doing this for myself," she added. So far, her group has sold 150 000 bracelets, raising about R1.1m ($140 000) for the trust.

Olympic mascot

Highlighting the country's devotion to rhinos, South Africa voted the animal as the official mascot for the national Olympic team.

The tubby beast named Ckukuru, clad in green shorts and a matching T-shirt, has a horn adorned with beads resembling the colours of the Olympic rings and the national flag.

"The fact that the public voted for the rhino as the official mascot shows the level of awareness they have developed around the threat of poaching and the need to stop it," said Vinesh Maharaj, chief financial officer for the national Olympic committee.

Rhino poaching has been woven into the story line of a major soap opera.

A prominent radio station held an on-air public auction for a painting by a member of the Parlotones rock band, fetching R570 000, which organisers say will be used to train tracker dogs.

And one of the country's major banks, Nedbank, offers services that make donations to World Wildlife Fund-South Africa based on a client's financial activity. Since the scheme began in 1990, the bank has donated R115m. The rhino has become the programme's new poster image.

Overall donations to WWF-South Africa jumped nearly 20% last year, to almost R694 000.

Aside from worries about how the money is being used, some are concerned that the campaign might be pushing the price of rhino horns even higher, making the illicit trade even more lucrative.

"We're caught in the spiral of having to take action but then that action is in turn increasing the price of rhino horn and therefore making it more attractive," said Simon Gear of the Lead SA campaign, run by major media.

"In addition to that, I think a lot of the publicity around it has actually publicised quite how valuable these animals are and so criminals before who never thought of poaching are now starting to realise that there is money to be made."

  • Eternity - 2012-05-07 12:43

    I got taken in by one of these fraudsters; Golden Rhino Conservation Foundation. In the December 2010 they were at Sandton city selling raffle tickets and asking for donation of a certain amount (I think it was R500). If you made a donation they would mail you a t-shirt. A few months later I followed up on their site as I had not heard form them at all. There were no contact details but you could post comments on their website. There was another person also enquiring about the t-shirt at the time so I posted asking about it too. I did get a reply from the site admin, via email, that they would look into what happened to my t-shirt, but nothing came of it. I found the whole thing fishy as their entire site was geared to getting money but there was no proof of where that money went. I wasn’t even upset about the shirt – I was and still am really REALLY angry that they very likely took my money for themselves

      Eternity - 2012-05-07 12:46

      Oh btw I see their site is down now. Thank goodness. I would hate for more people to be tricked by them

  • rian.geldenhuys - 2012-05-07 13:12

    And we must trust "Pelham Jones"? Why? Who is he?

  • Gideon - 2012-05-07 13:15


  • Press - 2012-05-07 13:18

    There is something we can all do without fear of corruption seeping in - BOYCOT CHINESE PRODUCTS - until they have shown some serious willingness to catch Rhino smugglers in their own backyard. Next time you have a choice between a Chinese or an alternative product - think about it.

  • yvonnecraig.linton - 2012-05-07 13:25

    I support any legit means to save the rhino,Wildcon are a really dedicated site. I asked them why no news on latest rhino kills ,they told me that the Dept of Environment had decided to curtail reports,the reasons being ,i have no idea.They sit in their offices ,making nonsense decisions . TO LAZY !!!!

  • Flynn - 2012-05-07 14:43

    SA has so much of confiscated Rhino horns in storage - they can sell that legally and put it towards the Save the Rhino campaign. Rhino farms/game parks/etc should invest in high level CCTV cameras solution. This CCTV solution is on the perimeter of the game parks/farms property, as soon as the camera detect any movement, the camera sends a mesage to the controlroom thus these poachers can be brought to book with the help of the law

  • Loo - 2012-05-07 14:56

    They can raise funds till theyre blue in the head... GOVT must sell Rhino horn (They have Stockpiles of the stuff). Flood market and keep harvesting Rhino horn to sell through leagal channels fairly cheap. Also .. USE the damn army to patrol parks. The soldiers sit and do nothing in army barracks. They have to be trained in the bush anyway and it happens. Why not move that training to national parks iso a bush in the middle of nowhere. This way they can patrol at no extra cost to taxpayer as the "bush" training have to take place anyway ..... damn is this so difficult ???

      Brett - 2012-05-07 15:35

      Eish its too much work I suppose...

  • gailcarolynhayes - 2012-05-07 16:30

    Looking at the moose Nature documentary last night on 3 I have to say that they seem to be the dumbest animals ever born and they have amazing antlers which must serve a similar purpose surely. ithout wishing any harm to befall the moose population couldn't we substitute those antlers for Rhino Horns?

  • mara.d.rennie - 2012-05-07 17:49

    Thank you for the can we please have a list of the legit groups that we can donate to. Not everyone has money to "throw away" and if it is going to used for personal use and not the Rhinos then we don't want to be giving hard earned cash to someone's private pocket. Many thanks

  • Russell - 2012-05-16 11:52

    All the cash seizxed in raids on pouchers should be sent to these aids.

  • pages:
  • 1