Half of SA teens drink alcohol

2012-02-14 22:36

Johannesburg - SA Breweries (SAB) has partnered with government and a youth agency to launch a campaign that tackles underage drinking, the company said on Tuesday.

"Statistics indicate that one out of every two teenagers in the average South African home is a user of alcohol," SAB corporate affairs director Vincent Maphai said in a statement.

"We view this as unacceptable, and so we have partnered with government on a programme that we believe will effect real change amongst South Africa's youth."

The launch of the You Decide campaign took place in Phoenix, Durban, on Tuesday and was hosted by KwaZulu-Natal Education MEC Senzo Mchunu.

SAB joined with the department of trade and industry, the National Youth Development Agency (NYDA) and provincial departments of education to enact the campaign.

NYDA chairperson Andile Lungisa said the agency took "the national scourge of underage drinking very seriously".

"That is why we have decided to join hands with SAB to confront head-on one of the biggest challenges that the country faces today," he said.

The campaign will include an interactive roadshow on underage drinking, an inter-school competition, several school lessons and a guide for parents.

It also has several resources for teens including counselling, reading material, a website, a Facebook page and an interactive game.

The game, which runs in selected schools in and around Durban until March 22, makes use of a number of different platforms ranging from traditional to social media.

  • Patrick - 2012-02-15 00:15

    SHOCK!!!! HORROR!!!! with a government like that, why wouldnt u!!! THANK F#$% I LEFT!!!!

      Gail - 2012-02-15 11:45

      You know Patrick, I really do not know where you are writing from but you are obviously unaware that underage drinking is a global problem and it started in the Western First World countries where parents were too busy pursuing their own selfish pleasures and setting a bad example to notice what their children were doing. They have has ASBO's and Sin Bins in the UK for at least 5 years now. I was shocled only yesterday asa school teacher by a primary school child in Grade 4 who was telling me with great glee about one of his friends who had been so drunk and seemingly no parental supervision. This is a 10 year old boy whose parents pay heavy school fees for private tuition. He assured me that he didn't drink himself but one wonders how long he will withstand peer pressure. Our children were introduced to drinking as an accompaniment to food in the home and none of them have become irresponsible drinkers because we educated them to the consequences thereof at a young age, maybe 10. Alcohol is the gateway to other substance abuse and Banning it is not the solution since anything forbidden becomes an invitation to some people who think they are missing outon something amazing. If only they were educated as to where it can lead them if they happen to have the addiction gene.

      Eric - 2012-02-15 13:01

      Teens have been drinking in this country long before the ANC gvernment took over.I do not know of one friend in my group that did not drink and the dance places were full of drunk teens. So Patrick get a life brother

      Beckie Knight - 2012-06-28 06:05

      Patrick: You're actually a disgrace and we're GLAD YOU left!!

  • Duncan Thabiso Mphailane - 2012-02-15 00:42

    I don't believe this! Only half? I don't know where they conducted the research, but I'm sure its not South Africa.

  • Jason - 2012-02-15 07:09

    Wonder what the other half drink? Losers, should get with the program. Terrifying to think that 50% arent drinking, they should be forced to watch beer commercials in school.

  • Anthony - 2012-02-15 07:30

    @News24 Interesting....that you deleted a comment made by me, critical of SA Breweries. There again , I suppose they are a major income for you. But than I guess, you also, are part of the problem !!!!! I stick to what I said; The ones at SA Breweries are HYPOCRITES !!!!

  • Bibi - 2012-02-15 07:36

    Teenagers are going to drink. Teach them to drink responsibly and that there are consequences. I grew up on a farm in the middle of nowhere but at every Sunday lunch the kids got half a glass of wine with the adults. No fuss. I've never seen my parents drunk although they were very social and when I left school there was no mystery in alchohol for us. I do the same with my kids. And the kids who overdo it at parties are the ones from homes with a "you are too young to drink" attitude. I do think that it is hypocritical for SAB to get involved here - they make alcohol look cool to the kids. There are more to their involvement than meets the eye.

  • Buzz - 2012-02-15 07:56

    Until we stop glorifying booze with TV ads and sports sponsorships, kids will continue to underestimate the dangers of drinking.

      Olive - 2012-02-15 08:27

      True, and until they take action to shebeens, people don't sleep from Thursday to Monday, the radio will be on until morning, when you report the matter to the police they don't take action.

  • Steyn Salan Khoza - 2012-02-15 08:31

    I think its more than 50%....

  • maseratifittipaldi - 2012-02-15 08:56

    This is very good news. It means that half of our teens don't drink alcohol and that the other half has developed a social concience, supporting the economic efforts of breweries and distillers.Fighting poverty.

  • Eric - 2012-02-15 12:58

    Hey SAB!! will your shareholders agree with you. If all these teens stop drinking your profit margin and all bottle stores profit margins will drop.Double edged sword here.

  • Zebelon - 2012-02-15 17:49

    Like sowing a virus and then diagnosing aspros as a preventive measure. How futile!

  • Anel - 2012-02-24 10:39

    Oh come on - I worked for a company that actually make this alcohol and let me tell you - in sales meetings they discuss all the stuff that is targeted at UNDER 18 markets!!! Grow up and smell the roses. Money is money to them. Once saw a truck pull in in mid winter to load a truck full of alcohol but the drivers 2 little girls was sitting in the truck freezing with short sleeves. satan himself walks around in those factories sometimes. Nothing against alcohol - it is not forbidden in my house - but go and see the other side. Sales person's get nice sales from under 18-targeted brands. I myself enjoyed the party life when I was younger and even when I were all grown up and married. Under 18 drinking has been going on for years and years and alcoholic beverage companies are so NOT doing something that will cut their sales by 30%+.

  • Beckie Knight - 2012-06-28 06:07

    Supermarkets should NOT be permitted to sell alcohol!!!

  • Beckie Knight - 2012-06-28 06:08

    SO .... when will the "poisonous" label be added to ALL alcoholic beverages?

  • Passer-by Dandelion - 2013-04-04 16:25

    Feminism causes alcohol/drug addictions

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