JuJu fashion label launched

2012-01-26 19:15

Pretoria - A fashion designer from Pretoria's Mabopane township launched a range of clothes inspired by suspended ANC Youth League leader Julius Malema on Thursday.

The branded caps, T-shirts and vests, which feature a brightly coloured mouth, were inspired by his speeches, says the 27-year-old designer, Obakeng Ramabodu.

"I have not met someone, who, when he speaks, 80% of people listen."

It was the outspoken Malema’s drive to achieve his goals against all odds that inspired Ramabodu to persevere with his idea to develop the JuJu label. JuJu is Malema's nickname.

"He is always pushing for things," he said.

The JuJu label was selling well, with 300 T-shirts snapped up soon after coming on the market.

The designer was aiming at the 10 to 36-year-old market and would include a JuJu Babe range for women, JuJu Boy for young men and JuJu Kids.

Despite Ramabodu's enthusiasm for South African politics, manufacturing costs forced him to look to China to produce the first range.

"It is a South African idea. The Chinese could not have made this thing if it was not in my mind."

He was now hoping to interest big retailers like the Edcon Group and Woolworths in selling the clothes. The JuJu range's first provincial launch would take place in Malema's home province of Limpopo.

  • planetdonovan - 2012-01-26 19:34

    if there's one with a picture of a hand in the till with the slogan "economic freedom", i'll be forced to get one.

      Newsmonger - 2012-01-27 10:12

      cant wait for the toilet paper!Wipe my Ar$e on his face!

  • Gollum - 2012-01-26 19:36

    What sets Jujus label apart from others? The prices are as inflated as the hole one has to fit one's head through

      Kevin.Robb.PieDesigns - 2012-01-26 20:03

      And the fact they're all manufactured in China too. What a laugh!! And the moron stands up in public talking about how HIS people needs jobs & empowerment. Ja right, Eish!!!!!!!!!!

  • Nurse - 2012-01-26 19:37

    Is it April 1st already?

      Maitseo - 2012-01-27 08:45

      lmao!!!! i cant top that comment up

  • Alex - 2012-01-26 19:39

    the fact that it's made in China is so Ironic!!! Juju the supposed champion of the SA poor!!!

      TheWatcher - 2012-01-26 20:01

      so the label will read: 'Proudly South African (Made in China)'

      bernpm - 2012-01-26 20:53

      There is a valid reason here: the poorest of the poor cannot produce these things having no sewing machines. He could have ordered "hand made by the poorest of the poor" and sell at a higher price, take less profit and really help the poorest of the poor.

  • Comrade - 2012-01-26 19:41

    EPIC FAIL !!!!

      procold2 - 2012-01-27 08:31

      dont think edgars or woolworths want anything to do with this

  • TheWatcher - 2012-01-26 19:46

    I'll take an orange jumpsuit with juju's ID on the back and you can print the mouth on the back of the pants area so when I bend over people will know where to pucker up.

  • Renier - 2012-01-26 20:15

    Fashion Labels are for the rich! To make profits bigger this one is made in China, a country where workers have few rights. Again Malema does not make sense. He even wants to make money out of his supporters without supporting them.

  • Kyle - 2012-01-26 20:29

    Has to be the most ridiculous thing i have ever heard! Nobody i hate more in the whole entire world!!! Please just drop dead "JuJu".

  • Traygon - 2012-01-26 20:32

    Good business man - nothing more.

  • Kim - 2012-01-26 20:36

    Washing label. Do not wash or dry clean. DROWN!!

      RE - 2012-01-26 20:58

      i think malema owns n24.. deleting our msg's...?

  • Pieter-Ben Pienaar - 2012-01-26 22:09

    What a joke!

  • Showerhead Zooma - 2012-01-26 23:54

    When will the Showerhead brand hit the stores?

  • Hotkop - 2012-01-27 00:38 are bigger than the whole of China! That's awesome!

  • frannievandee - 2012-01-27 10:33


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