News24

Media must separate ad from survey - FNB

2013-01-29 14:38

Johannesburg - Reports on FNB’s "You Can Help" campaign need to differentiate between television advertisements and survey clips, the bank said on Tuesday.

"Some media reports fail to differentiate between the TV advert itself and the survey interview clips, and it is important to provide this clarity," FNB chief marketing officer Bernice Samuels said in a statement.

The New Age reported on Tuesday that the advert was scripted and that the children who participated were paid R3 500 a day.

Samuels confirmed that the advert was scripted "based on key themes from the survey conducted by an independent research firm".

"The children who took part in the TV advert received performance fees and [this] is standard industry practice."

Samuels said the children's survey interview clips were not scripted.

"We further clarify that the survey conducted captured all 1 300 of the respondents interviewed and their responses on camera. These responses were their own views and were not scripted or censored," she said.

"We confirm that the children were not paid to participate in the survey."

Samuels reportedly said that while the casting interviews were "unscripted, uncensored and very much from the heart", the final advert was scripted and approved by the bank's marketing team.

The newspaper reported that a call sheet from Take Ten Casting confirmed that "the advert was in no way a spontaneous or natural gathering of young South Africans", but that each participant was "carefully selected".

FNB met ANC leaders, including Secretary-General Gwede Mantashe, about the adverts on Thursday, and apologised to the ANC on Friday.

Comments
  • gavin.lott.9 - 2013-01-29 14:43

    R3,500 a day?...lower my bank charges Now!!

      dee.mamathuntsha - 2013-01-29 14:53

      Yah, i agree thats exploitation at its best.

      gavin.lott.9 - 2013-01-29 16:01

      Gee wiz..telling banks to lower bank charges & you get thumbed down...I'm truly hurt!..bet I can't get 100 dislikes!

  • dee.mamathuntsha - 2013-01-29 14:51

    Why do you have to apologise to ANC when the writing is on the wall for everyone to see. your Ads are spot-on and shows whats really happening in SA. we are not happy about crime, quality of education, service delivery, E-TOLLS etc. infact we not happy with ANC ruling this country! Shameful indeed!

      abdxyzhyg - 2013-01-29 16:12

      What i dont get is: 1) Fish n chips co attempted to place an ad which was not the the ANC's liking- they never apologised 2) Goodman gallery painted a nude photo of zuma - the artist never apologised Howcome FNB were so quick to apologise? The ANC definetely threatened them with closing accounts it is all about money. SARS banks with FNB imagine how much they would loose if they had to close that account. In the end of the day politics is like that money talks and FNB have proven that they are no better than the ANC since they are a bunch of suck ups for money and to begin with what they showed in the ad was true so why apologise for being honest?

      pierre.nortje.581 - 2013-01-29 18:30

      Yep spot on. Sorry FNB, we will ALL have to close our accounts at the lackey bank of the ANC.

      villagers.voice.gscot - 2013-01-29 18:30

      Hi Dee, Business is business, and if some of your biggest clients are threatening you withdrawing their business, it is understandable that grovelling becomes important. FNB have also reached a point of superiority in the banking industry, where big customers are important and the little guys are inconsequential. This is highlighted in this article: http://www.news24.com/MyNews24/FNB-Advertising-Small-Businesses-and-the-Next-Economy-20130129

  • alex.cobain - 2013-01-29 14:54

    www.youcanthelp.co.za - FNB Vs. ANC Site

  • alex.cobain - 2013-01-29 14:54

    www.youCANThelp.co.za - FNB Vs ANC

  • freddie.miff - 2013-01-29 14:54

    New Age will grasp at any straw in order to discredit an ANC critic. Yet again they have shown their true colours as ANC stooges.

      brian.connell.18 - 2013-01-29 15:03

      With New Age being owned by Gupta, what did we expect? Unbiased reporting? In your dreams!!! Welcome to Africa

  • boer.seun.568 - 2013-01-29 15:01

    None of this so-called separation of ad's and surveys would have been necessary, if the slapgat fnb did not bend over to apologise to the criminal anc.

  • Ros Rose - 2013-01-29 15:18

    who still believes in unscripted adverts, for Petes sake Dont be naive. Its an ADVERT, not rewrite of the Constitution!

  • Michael Hawthorne - 2013-01-29 15:28

    The anc and all it heads are corrupt scoundrals... the anc has got to go....

  • ranase - 2013-01-29 15:31

    Whatevuuur! Im kinda gettin tired of this FNB Vs ANC thing! We need news!

  • trevor.pietersen.3 - 2013-01-29 15:49

    The truth hurts.....so the "You ANC nothing yet"....feels the crunch....what about their thief/lying "boss"

  • abner.malema - 2013-01-29 15:58

    Please tell news not one thing daily

  • lisa.evansdominick - 2013-01-29 16:15

    R3500 per day is the normal for TV ad people. These are free lance workers and may only work a day or 2 per month, sometimes it is the only job they have for 2 or 3 months. I think that the survey company needs to make their findings public, maybe then the government will see and accept what the public feels... They seem to live in a dream world thyat all South Africans are happy with the way the country is run... NOT!!!

  • teddy.beer.319 - 2013-01-29 16:40

    Fine. But the 'ad-hominem' attack on the Education minister as 'brainless' from a kid is repugnant even in the realm of unbridled free speech. If 'the SA we want' has such disrespect shown to a person you disagree with, then what future are we trying to breed?

      jannie.beirowski - 2013-01-29 18:03

      if you refer the disregard Prof Jansen has for the education system, which he openly states, and the letter from Nkululeko Mfecane, an Eastern Cape teacher to the City Press in July 2012, you can understand the comment that Angie has no brains. When the teachers in the Eastern Cape had not been paid for a time, Angie was sent to deal with the issues. She could not solve the problems and it was elevated to JZ's level. He could not solve it neither. This does not prove it was a difficult problem, but proves we have an incompetent Basic Education Minister and an even more incompetent president. Nkululeko closes her letter with the comment "I don't see myself voting ANC ever again." These comments are extracts from the book by Adriaan Basson, "Zuma Exposed" and I recommend that all, and in particular the Zuma supporters, read this book. As nothing in this book has been denied by Zuma or any of his cadres, it can be accepted to be the truth, the whole truth and nothing but the truth.

      teddy.beer.319 - 2013-01-29 18:10

      Thanks Jannie. But is the word 'brainless' the same as 'incompetent'?

      jannie.beirowski - 2013-01-29 19:27

      Teddy. Do not try to put actual meanings to comments made. Surely you can understand that "brainless"did not mean an empty head with nothing between the ears. She may have passed her exams, but is "brainless" when working with the education system, the requirements to actually better the children instead of lowering the standards so that even a mule can pass the exams. Why do you think the universities are not accepting the pass-mark of the schools as qualification to study at the universities. She is hiding her inefficiency by lowering the standards, the same way Zuma is trying to hide his unlawfullness by a secrecy act.

  • tony.botes1 - 2013-01-29 17:10

    WTF did they apologise for?????????????????????

  • tony.botes1 - 2013-01-29 17:15

    WTF did they apolise for????????????? Everything in the ad was true and therefore highly embarrassing to an inept and corrupt government whose main task is to bleed the citizens of this country dry. How many houses could they have built with the taxpayers money that has been spent on Zuma's home. An utter disgrace but they are not even ashamed of it. In fact, the more they can steal, the more they are lauded by the people who put them into power.

  • attie.tredoux - 2013-01-29 18:27

    why did the ANC exerted pressure on the FNB? Afraid for the truth?????

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