Nandos lets SA public decide

2012-06-10 14:41

Johannesburg - Fast food franchise Nandos has had a print version of their banned television advertisement published in the Sunday Times.

"Unlike our broadcasters, we're giving you the right to choose," a banner at the bottom of the advertisement reads.

The top of the advertisement describes the television version as "the pro-diversity ad broadcasters don't want you to see".

Earlier this month, SABC, DSTV, M-Net and refused to flight the advertisement saying it had xenophobic connotations.

Last week, the Cape Times was told by SABC spokesperson Kaizer Kganyago said the advertisement could incite attacks on foreigners.

"Nandos may say that it is trying to promote diversity but what we are concerned about is that the public might interpret it differently," he said at the time.

Storyboard version

The full-page print advertisement on Sunday shows a storyboard version of the television one with various screenshots.

Photographs of key moments in the advertisement are presented in blocks with written descriptions underneath. The first block shows an empty veld with a fence and sign that says "arrivals" on it.

"We hear the voice of a xenophobe say, "you know what's wrong with South Africa? All you foreigners," reads the description under the block.

The second block shows a man with a suitcase climbing through a hole in the fence.

"The voice, says, "You must all go back to where you came from." reads the description.

The blocks go on to show various cultural and racial groups in South Africa disappearing into clouds of smoke.

Cameroonians, Congolese, Pakistanis, Ghanians, Kenyans and Somalis shown queuing at a marquee with a sign "Immigrations" all go up in smoke.

A Nigerian at a Hillbrow street corner talking to a European couple in a car are all told to go home, after which they disappear.

"A plume of white smoke escapes from the Plaza" the description reads, after Indians are told to hotfoot it out.

Three Chinese men offloading a truck and an Afrikaans farmer driving a bakkie are the next to vanish. The next block shows the passengers at the back of the bakkie.

They too disappear as the voice tells the Swazis to go back to Swaziland, the Sothos to return to Lesotho and "the Tswanas, Vendas, Zulus, everybody," to go back from where they came.

The final blocks show a Khoisan man directly facing the camera.

The descriptions quotes him as saying: "I'm not going anywhere. You *$%!@* [swear word blocked out in advert] found us here."

The punchline is "Real South Africans Love Diversity".

The print advertisement also lists a youtube address, where the television advertisement can be viewed.

By Sunday late morning, the video advertisement had been viewed 373 229 times.

A description underneath is reads, "Either way you look at it, we were all once foreigners in SA, except for the Khoisan of course."

In December last year, Nandos stopped flighting its "last dictator standing" TV commercial after alleged threats were made against Nandos Zimbabwe's employees and customers.

The company said in a statement that a militant youth group loyal to Zimbabwe's president Robert Mugabe had called for a boycott of Nandos because of the ad.

The commercial showed Mugabe dining alone at Christmas at an empty table set for departed dictators. As he sits alone he reminisces about happy memories with them such as him and Muammar Gaddafi engaging in a water pistol fight, making sand angels with Iraq's Saddam Hussein and singing karaoke with Chairman Mao.

  • goyougoodthing - 2012-06-10 14:49

    good job Nandos

      Koos - 2012-06-10 15:17

      Then don't buy it, simple.

      rbphiri - 2012-06-10 15:22

      Get your laws off our chicken! You autocratic herbivores.

      rbphiri - 2012-06-10 15:24

      @ goyougoodthing gowithyourbadcomments someone where else, It's simple science, You don't like don't buy.

      Matthew Patrick - 2012-06-10 15:43

      'manufactured and chemical tasting'? As opposed to the wholesome organic food they make at Steers, Wimpy, KFC & McDonalds?

      methedex - 2012-06-10 15:46

      It was a good ad. If we can't have a sense of humour together in this country, then we can't have a future together...

      goyougoodthing - 2012-06-10 16:17

      I don't eat any fast food, but I like Nandos ads...

      goyougoodthing - 2012-06-10 17:50

      No Michael what I mean is that I prefer my food poisoning on the side, thanks. Fast food is bad, I'm guessing Nandos chicken isn't the prime, running in the fields and singing kind of chicken... like the rest of them

      Charles-Bronson - 2012-06-10 23:04

      Great job, nice way to show the finger for the f@cker dictators!!

      adrien.mcguire - 2012-06-11 08:05

      @goyougoodthing I agree with you! I think their food is not what it used to be. The quality is poor, the taste passable, the sauces synthetic and it is expensive for what you get. On the plus side, their ads are fantastic.

      Preshen - 2012-06-11 09:16

      they got balls

      Tyson - 2012-06-11 17:10

      khoisan or khoi khoi are the first inhibitors of SA! Guess who said that...White Man! and the thoery is.. the white man first met the khoisan...therefore the khoisans are the first SA inhabitors, brillant! Christopher Colombus discovered america! I guess Zulus, Xhosas, Swazis etc came to south africa after europeans o0r Jan Van Reebek's set their foot.

      Robi - 2012-06-11 17:31

      @Preshen, chicken balls???

      Pieter - 2012-06-11 19:03

      Typical Tyson, when facts hit you in the face and you realise that if the white man must give back the land then it will all go to the koisan, then you want to moan....bravo nando's....

  • nigel.vanysendyk - 2012-06-10 14:51

    I vote yes, keep the add, it tells the truth, the truth is good.

      rbphiri - 2012-06-10 15:26

      Government can't handle the truth, but they are able to handle our money without even banning themselves from it.

      Keith - 2012-06-11 10:29

      Its the Godly truth mate.All others found the Khoisan here so what ?? Even Jan Van Riebieck liked die skelm like d them.

      owamin1 - 2012-06-11 11:22

      @RPhiri - but why bring government to it. DSTV, etv and SABC canned the ad. Are DSTV and etv government?

  • CharlesDumbwin - 2012-06-10 14:52

    It's kinda pointless though if none of the country's channels are going to screen the ad. The only place we'll see it then is on the Internet.

      antoinette.jordaan - 2012-06-11 13:40

      As long as it's on YouTube it will never go away! :)

      Patsy - 2012-06-11 18:05

      They don't need them to air the ad........ It's probably been around the world already the same way as the painting of the spear did. Bigots should just keep their mouths shut

  • Busani - 2012-06-10 14:53

    SABC ??? only fools watch that rubbish. YouTube is the future. ANC and its contolled media can go to hell.

      Brad - 2012-06-10 15:19

      Well said!

      Busani - 2012-06-10 15:52 watch it all you like. this is what the ANC wont let you watch.

      Neville - 2012-06-10 16:46

      We need more progresive and radical thinkers like you instead of these dimwits that we are sharing this country in the sun with Where in the universe did you hear of a supposed to be democratic governing body thinking for adults " what we are concerned about is that the public will interpret it differently " who does Kaizer KGanyago think he is, we are aduts and we will decide what is good for us. Stick to your little political games and leave us to decide on what is good for us because clearly you and your dimwit cronies have no bloody idea Who killed democracy and made you king DIMWIT

      brendonml - 2012-06-10 17:11

      yeah now lets get our act together regarding goverments monopoly over the adsl sector. High prices for the internet aka fair and free information is no mistake on their part. They prefer an uninformed public.

      jaba.kov - 2012-06-11 13:45

      Thank you for posting that link busani! It is a great advert; funny, clever and does not hurt any part of our society as it includes us all in it. The Advert has only hurt one sector though - it has shown that our Government is useless as they try to eliminate our hard fought ‘freedom of expression’.

      Tyson - 2012-06-11 17:11

      khoisan or khoi khoi are the first inhibitors of SA! Guess who said that...White Man! and the thoery is.. the white man first met the khoisan...therefore the khoisans are the first SA inhabitors, brillant! Christopher Colombus discovered america! I guess Zulus, Xhosas, Swazis etc came to south africa after europeans o0r Jan Van Reebek's set their foot.

  • eugene.vanes - 2012-06-10 14:54

    If you cant forget the past you will never see the future.Such as the locals in SA.

      rbphiri - 2012-06-10 15:27

      Why did the Nandos chicken cross the road, because butth0les banned it on the other side.

  • Seena - 2012-06-10 14:54

    khoisan is african what is the confusion?

      Honker - 2012-06-10 16:17

      There's a hell of a difference there. Thousands of years in very different climates kinda draws a line between the TRUE indigenous South Africans and the other groups who moved from the area of what is now the Kongo.

      emile.marais - 2012-06-11 06:36

      Yes they are African, no confusion there. But culturally, they are different to the rest of us. You have access to the internet. Check this out and see where the difference come in.

      allcoveredinNinjas - 2012-06-11 07:55

      The culture is deifferent between the finance department and our sales department . Culture is not ethnically dependent.

      Tyson - 2012-06-11 17:12

      khoisan or khoi khoi are the first inhibitors of SA! Guess who said that...White Man! and the thoery is.. the white man first met the khoisan...therefore the khoisans are the first SA inhabitors, brillant! Christopher Colombus discovered america! I guess Zulus, Xhosas, Swazis etc came to south africa after europeans o0r Jan Van Reebek's set their foot.

  • lerato.kay.3 - 2012-06-10 15:00

    Problem solved, all who want to watch the ad can go to youtube or Nandos can flight it instore and save us the drama

  • ian.d.samson - 2012-06-10 15:02

    So? Post it on Facebook and allow the world to decide! Broadcasters must grow up, and stop worrying about whether someone "may interpret it differently". Sheish!

  • Henk - 2012-06-10 15:03

    Only the ANC are allowed to make decisions....

  • Iceberg - 2012-06-10 15:04

    The SABC decides what news content we're allowed to see and they also scew the news to favour the ANC. Now they think they can decide which advertisements we are allowed to see and they also think they can determine how we will interpret those advertisements? We are on dangerous ground here.

  • valcooperRSA - 2012-06-10 15:07

    Typical...when the truth is shoved under everyones noses .....they all go into denial.... Keep it real NANDOS.... I miss my NANDOS....

  • Brad - 2012-06-10 15:12

    This rotten government are nothing but filthy racist b@st@rds that will always hide from the truth! Like the hysterical "Spear" saga, the advert is all over the network anyway. What are they going to do next? Ban internet? Technology is years ahead of your lack of grey matter!

      Honker - 2012-06-10 15:45

      Hey, the American government is really trying hard to get up support for more internet suppression. That's where that whole "Anonymous" hacker group came from. These days, freedom seems to be more of a manufactured illusion than anything else. Sad state of affairs.

  • Bra Tebzaah Sibilanga - 2012-06-10 15:13

    I dont really care.

      JohanMaree - 2012-06-10 17:17

      You should, next time they will ban something that affects you directly, something you do care about. Then they will just say; "Well you didn't mind with the banning of the Nandos ad, this isn't any different so suck it up..." Then what? Just accept it?

  • Thadelphukem - 2012-06-10 15:26

    The Nando's ad is clever and brilliant... I watched the ad and think it's brilliant and very clever... We as South Africans should stop being so sensitive about everything and embrace the amazing country that we are... Its not about being black or white, green or purple, its about us all being South Africans... Its time to look to the future and to stop living in the past!!! Its just an ad, if we laughed and smiled at each other more, SA would be a happier place... Laughter is after all, the best medicine...

  • Jimmy - 2012-06-10 15:30

    Thanks we get you Nandos now make sure the Chicken is not under cooked around the bone. That will impress everyone.

  • tricia.sutherland1 - 2012-06-10 15:36

    Nandos food and Nandos ads rock!!!

  • lukhanyo.magadla.1 - 2012-06-10 15:38

    f them broadcasters we want tht ed. Who r they to decide what our reactions would be

  • nkosinathi.sinanda - 2012-06-10 15:39

    Nandos adverts are creative work of people who enjoy what they do best. I do think Nandos workers are happy people because if you are happy you are creative. Let the Khoisan man stand up and let him be head. Keep it up Nandoooooss. This is my advert for the years you get my vote!!

  • Honker - 2012-06-10 15:40

    Cute advert. Like it. :) It can be found here:

      Stewart Croucamp - 2012-06-10 16:45

      Good. now I can send it to friends around the world and we can all laugh at our stupid publications board.

  • Isabel - 2012-06-10 15:44

    Come on Nandos... Put the ADD on facebook so all SA people living in the UK can see it.. L O V E NANDOS..

      Stewart Croucamp - 2012-06-10 16:41

      I have seen the ad. Only stupid people want it banned. Thanks for the laughter Nandos.

      Brad - 2012-06-10 16:56

  • Srvp - 2012-06-10 15:49

    Thought it was really sharp and funny ! The Khoisan was here first and nothing wrong with that. Think we as a "democratic" South Africa must laugh together at this ad. Tanx Nando's PS: BRING DOWN YOUR PRICES !

  • Dean - 2012-06-10 15:59

    Free speech, free mind, diversity, creative thinking! Yes. However, Who will pick up the \tab\ if it goes wrong. These and other expressions of once rights and freedoms are normally only encourage by those who have nothing to loose should it result in conflict or even death. Thus \all such\ should be considered with great care. Thumps up to TV guys. Insensitivity to struggles and hardships of others are normal only said or done by the arrogant and conceited. U go Fools/fowls Nandos can fry u.

      Stewart Croucamp - 2012-06-10 16:50

      The only reason why people are still struggling in this country is because of an ignorant government and its supporters. Okay go ahead and blame the whites and apartheid.

  • daniel.motlhatlhedi - 2012-06-10 16:15

    lets boycot nandos dnt buy nandos

      Sagin - 2012-06-10 16:22

      Daniel go fu@# yourself you stupid puppet

      Heinrich - 2012-06-10 19:03

      Lol let's just laugh this poor troll off

      richard.hipkin - 2012-06-11 15:54

      Pushing for ANCYL post?

  • Neville - 2012-06-10 16:30

    Why didn't Nandos go one step further and send up all the supposed to be South African blacks up in smoke as wellthat came to these shores some four hundred years ago and now claim it as their own , just as they are doing now We can all live together in this wonderful counry if e can just learn to share and respect one another instead of always wishing to have what others worked so hard for

      phillip.havenga - 2012-06-10 20:28

      xoli racist much?

      cindy.deutschmann.5 - 2012-06-11 09:33

      Did you watch the ad Neville? Sothos, Tswanas etc all disappeared in a cloud of smoke

  • louise.minnie - 2012-06-10 17:07

    I think it is a very good ad especially for the Khoi people because it actually reminds the country that they were here first and the rest of us should respect that

  • louise.minnie - 2012-06-10 17:08

    why is news24 doing the same as SABC?

  • MandyDbn - 2012-06-10 17:08

    I love this ad, its a pity it has been removed.

  • zedwana - 2012-06-10 17:36

    I think nandos must be abolish here in S A its racist restuarant,no one knows about who or where people are coming from its only estimations

      mamalo.majola - 2012-06-10 17:50

      Your last sentence is reason enough for Black South Africans to stop claiming this is their land. I still love my nandos, it's not going anywhere.

      nettie.potgieter.5 - 2012-06-10 22:18

      Don't you know you need a man and a woman and estimate that after about 9 monthes a baby is born that is were people are coming from!

      emile.marais - 2012-06-11 06:52

      Anthropologist sure as hell have some sort of an idea where 'people come from', backed up by scientific fact.

      dewaldmontgomery - 2012-06-11 07:21

      Don't forget. Black racists like this believe their myths and stories cut to the chase more than accurate, scientific analysis.

  • nettie.potgieter.5 - 2012-06-10 17:41

    Sorry Nandos, we are only 'n third world country, most of our people don't understand art and humor.

      Stewart Croucamp - 2012-06-10 17:48

      Hit the nail on the head!

  • Katelyn - 2012-06-10 17:44

    i love nandos food!

  • mamalo.majola - 2012-06-10 17:46

    Does the broadcaster\\government imply South Africans are so dumb to see humor in the advert?This is thought provoking and would make the 'illiterates' you are so afraid will start violence to realise that SA is for all of us.

      emile.marais - 2012-06-11 06:57

      Mamalo, look at some of the comments made here. Unfortunately we as a society still have a very long way to go to ever being progressive. All great nations of this world have always been progressive in some way or the other, threatening boycotts and violence due to an advertisement is just plain ridiculous.

      mamalo.majola - 2012-06-11 22:37

      So true Emile, we can only hope for a progressive nation.

  • Haroldinoh Boisy Seabela - 2012-06-10 18:18

    It's so funny I don't see anything wrong,i think it tells that we all foreigners

  • Mosuoe - 2012-06-10 18:23

    Anyway the advert is wrong.Who says blacks were not SA and the Khoisans were here before us?The collonist!They want to create an impression that the Khoisans are the original people here.That's pure nonsense,their research has been manipulated to suit their intentions;That Blacks also don't belong here.That is utter rubbish and Nandos you are advised to move away from controversy and stick with what you master,CHICKEN before we stop buying your food.

      rebecca.robyn - 2012-06-10 19:18

      Like the failed City Press boycott??

      brendon.nel.7 - 2012-06-10 20:29

      Ooooh \we won't by your food..\. What gem of historical intelligence are you gonna marvel us with next? The strand loopers and the khoi where in southern africa first. Its in the archaeological record. The earth doesn't lie.

      Kenny Bianco - 2012-06-11 06:40

      Who made borders in Africa

      emile.marais - 2012-06-11 07:05 But if you want to believe conjecture no one is stopping you. Ignorance is bliss after all. The advert from Nando's doesn't say that blacks are not Africans. What is says it the Khoisan was here, within the colonially drawn up borders that constitute the Republic of South Africa before all other groups. This fact is backed up by archaeological evidence, linguistics and genetics. Just laugh man, it's just an advert for a chicken takeout!

  • tricia.sutherland1 - 2012-06-10 19:14

    so, we must all be serious and miserable and can't laugh at ourselves or at silly truths. everything depicted and portrayed in the ad is absolute reality and truth - so it is banned to hide the truth. sounds more like communism rather than democracy!

  • Danwill Theys - 2012-06-10 19:14

    So God created man in His own image, in the image and likeness of God He created him; male and female He created them. (Genesis 1:27 AMP) Unity starts with u n I

      ray.ngwenya - 2012-06-11 09:30

      same peaple different colours, all 4rom one mother n father. So y fighting as if a man 4rom another planent has landed to planet earth. We found earth as it is, therefore we will leav't as our 4fathers left it.

  • tricia.sutherland1 - 2012-06-10 19:23

    truth hurts makes faces turn red and purple. Nandos you put the real situation in a 'nutshell'. poof!

      Kenny Bianco - 2012-06-11 06:44

      go make that joke in Europe

      emile.marais - 2012-06-11 07:09

      Europe is watching the Euro 2012. They can't be bothered about a chicken advert controversy in Africa at the moment.

      dewaldmontgomery - 2012-06-11 07:23

      Clearly shows why certain blacks will never be popular. Ever. Not even among their informed peers.

  • Wehan Van Greunen - 2012-06-10 19:26

    who cares!love the food!

  • siphiwe.mdletshe.3 - 2012-06-10 19:31

    really what nandos want to prove here, its obvious these bloody people are insane with their propaganda, please leave us in peace and know one fact that the land belongs to africans in general.

      dewaldmontgomery - 2012-06-11 07:23

      What propaganda? The fact that the Koisan were here FIRST?

      cindy.deutschmann.5 - 2012-06-11 09:38

      define "Africans in general" please siphiwe

      Jack - 2012-06-11 10:55

      @ siphiwe.mdletshe.3 "please leave us in peace" well if this is the case why complain about apartheid? that's exactly what apartheid was, not including you into western ways. Yet you moan and groan to the present day about not being included.Please explain.

  • Adil Smit - 2012-06-10 19:56

    Khoisan people were here first - time we recognise that and include their history in street re-namings. Love NANDO's food - tasty and healthy. South Africa is a beautiful, diverse country with lots of problems but it's the best place in the world.

  • Ted - 2012-06-10 20:13

    If the Khoisan got here first, where did they come from?

      emile.marais - 2012-06-11 07:12 I really respect the San. Their culture is in absolute harmony with the Earth.

      siphiwe.mdletshe.3 - 2012-06-11 21:05

      ya ted its like asking who is old bet the egg and the chicken, but anyhow any where you go if your the black man your the african, I know to be an african is very important these days, even some with white skin believes in it. Sorry guys Tobias just died and you have mis the opportunity to be taught correctly and forget Nandos propaganda

      Abby - 2012-06-11 23:09

      I guess from Mars...

  • phillip.havenga - 2012-06-10 20:27

    I've seen this ad repeatedly aired on Comedy Central, so how can it be banned?

  • jimzimbo - 2012-06-10 20:46

    It is claimed that our "coloured" brothers and sisters arrived in south africa about 9 months after the white man set foot in south this so???

      hbongie - 2012-06-11 08:24

      It is so, but then again coloureds hate hearing that, so we'll let them remain confused.

  • sally.lewitt - 2012-06-11 00:24

    I wonder if a Nandos can walk on water..?

  • Danwill Theys - 2012-06-11 05:20

    @jimzimbo do you even know what you talking about your remark is not a question but a statement claiming that a black woman was nine months pregnant.its because your brain is stagnant.

      hbongie - 2012-06-11 08:28

      It's not a claim it's a fact, ya'll r here coz of that!

      Jimmy - 2012-06-11 21:03

      Who said it was the black woman pregnant. Maybe it was a white woman.

  • melanie.purge - 2012-06-11 06:52

    we are all kwerekweres: lets eat nandos and fart!

  • ptmakgato - 2012-06-11 07:14

    Kwaaaaaaaaaaa #dead# Nandos neh

  • Chriskoi1 - 2012-06-11 07:36

    Nandos gee tog aan almal n' stukkie hoender van Nandos en hulle monde sal toe wees.

  • Abby - 2012-06-11 08:41

    Mmmm! Just wondering...were this Jan Van Rieberk crew sterilized when they arrive in this country?

      Abby - 2012-06-12 11:52

      Just an idea, Nandos why not make advert of the crew engaging the Khoisan ladies. That will be a hit!! Just thinking wild.

  • cnukeri - 2012-06-11 08:48

    Honestly the ad is bad for publicity

  • jody.beggs - 2012-06-11 08:54

    Only n Idjit would not like this add. Damn the man.