No booze advertising, but please continue to sponsor sport, says ANC

2015-08-25 15:26
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The ANC wants the alcohol industry to continue supporting South African sport, even though it may no longer allowed to market its products through sports advertising. 

This is one of the suggestions that the ANC has made in its policies, in the section on social transformation regarding the controversial Bill on the Control of Marketing of Alcoholic Beverages. 

If the bill becomes law, it will ban all alcohol advertising. 

The ANC said that “if the draft bill proceeds in its current form it is inevitable that there will be devastating consequences for the sport and recreation sector. 

“The alcohol industry, which has historically been very supportive of sports programmes through generous sponsorship initiatives, will undoubtedly withdraw this support when the marketing benefits associated with sponsoring sports cease with sponsorship deals.” 

Therefore, the ANC suggested that it was essential that a contingency plan be put in place as soon as possible and that “government departments negatively [affected] by the new regulation be compensated through this fund that is already in existence”. 

The fund that is referred to is managed by the Industry Association for Responsible Alcohol Use (ARA), and was intended to be used in the fight against the misuse of alcohol. 

In the document the ANC has proposed a levy of 2%, but it is not clear exactly how it would be applied. 

An additional levy of 5% on all tickets sold for large tournaments was also suggested. This levy would be used to promote sports development at ground level. 

This revenue stream would have to be created by the South African Revenue Service. 

ANC spokesperson Keith Khoza was not available for comment yesterday. 

ARA spokesperson Michael Mabasa said the association needed to study the documents before he would comment.

Read more on:    keith khoza
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