Oscar Pistorius, PR firm part ways

2013-03-07 07:28

Johannesburg - Murder-accused athlete Oscar Pistorius and the public relations company representing him have parted ways, according to a report.

The New Age reported that Vuma Reputation Management started handling media queries for the Pistorius family the day after Pistorius shot and killed his girlfriend, Reeva Steenkamp, at his Pretoria home.

The company denied suggestions that the decision to part ways had anything to do with controversial comments made to the British media by Oscar's father, Henke Pistorius, that the family needed guns as the ANC government was not doing enough to protect white people in the country.

"Absolutely not, it has nothing to do with the comments. We are in the process of handing over everything to the family as our contract with them was only for two weeks," Vuma spokesperson Lunice Johnston told the newspaper.

Johnston added that the family now believe they can handle the media themselves.

"Our relationship with the family is still good and we will still keep in contact with them."

However, Pistorius's uncle, Arnold Pistorius, said in a statement earlier this week that the family would no longer be communicating with the media.

"We are still in deep mourning, trying to come to terms with what happened. For this reason and out of respect for the Steenkamp family, the Pistorius family will not grant any media interviews at this time."

The statement also distanced the family from the controversial comments made by Henke Pistorius, saying it was "deeply concerned" about his claims, and that these did not represent the views of Oscar Pistorius and the rest of the family.

Henke Pistorius's interview was "unapproved by our media liaison team", Arnold Pistorius said.

  • tuco.angeleyes - 2013-03-07 07:31

    Henke Pistorius really did a number on this case. no doubt without the PR firm we can expect more foot in mouth comments from that corner.

      amanda.vandenberg.758 - 2013-03-07 10:02

      Keep your integrity intack by not talking to the scavengers who call themselves the media. , when will these people learn!!!

      compos.mentis.58 - 2013-03-07 15:16

      @ Amanda.. I wonder what you do for a living?

      Tums Down - 2013-03-07 16:03

      Making way for the new PR.. Prison Relations..

  • Jim Bean - 2013-03-07 07:37

    Ouch.. But to be honest, I think trying to hide away from the media will only make their plight worse for when they DO appear in public. The feeding frenzy, rumours and the need for genuine information will be much worse than providing a steady stream of ANY data at all.

  • KingMatete - 2013-03-07 07:41

    I don't care.

      Zelda Swart - 2013-03-07 08:17

      Then why read the article in the first place???

      Rob - 2013-03-07 08:28

      And comment.

      Phillippus Rudolph Smith - 2013-03-07 12:06

      That is the biggest problem South Africa faces...To many South Africans that do not care. That is why our counrty, infra-structure, moral fibre, ethics is deteriorating by the day. No reflection on you KingMatete but we all need to care, then we can make a positive difference!

  • Beverly Young - 2013-03-07 07:44

    Oh talks too hey? Having a PR firm, looked a little dodgy to me, on the other hand, the dad has messed things up. I guess if things get too hot, they will be called back.

      Richard Payn - 2013-03-07 08:52

      Only the word 'white' was wrong. The rest was 100% correct.

  • Thulani Mthombeni-Five Skhibhas Treble - 2013-03-07 07:50

    All Hail King Henke...The Pistolrious family is nw in 6s nd 7s...the old man messed up everything!!...They say they won't b speaking to the media out of respect 4 Reeva's family...U ask urself y dd they higher a Reputation management team in d 1st place...

      Phillippus Rudolph Smith - 2013-03-07 12:12

      Just as you have the freedom of expression to say what you just did, so does Henk, the PR Firm, Oscar, Reva's family, The State, The defence team and finally the judge. Every person, Every country writes their own history, good and evil but in the end every person, every country pays the price.

  • Sergio Oneness Pentecostal Williams - 2013-03-07 07:50

    The statement also distanced the family from the controversial comments made by Henke Pistorius, saying it was deeply concerned about his claims, and that these did not represent the views of Oscar Pistorius and the rest of the family. WHAT DO THEY MEAN? I FIND NOTHING WRONG WITH THE FATHERS STATEMENT!!!

      Madelein Greeff Bosch - 2013-03-07 08:37

      @ Silenta Solly - News24 DOES report about black people murdered - did you forget the report of the black Mozambique man who was dragged behind the police van and died in the police cell from his injuries? Honestly!

      kari.pentikainen.7 - 2013-03-08 06:42

      Always and only about OP. He trying to make out he's the victim.

  • Mike Noble - 2013-03-07 07:51

    Maybe they have no more "Vuma"

      PissyWhiskers Black - 2013-03-07 08:28

      hahaha GOOD ONE!

      sandra.j.rennie - 2013-03-07 10:04

      They should try Max Clifford from the UK ! Oh no they can't - he's under scrutiny for the Saville sex scandal case under 'others'. Wonder if Shrien knows about his PR seeing he's so mentally out of it ?

  • Alta Steyn - 2013-03-07 07:54

    It has nothing to do with money but with respect for a life lost in very unclear circumstances. The public and the media should respect that. I am truly glad that the Pistorius family is not going to consort with the media at this point in time, as the public is out for blood, unjust judgement and being mean while doing it. God will be Oscar's one and only judge in the end. We can only speculate as we were not there when it happened. Give the man breathing space, give the family breathing space. Just as shocked as we are about the unfortunate incident, just think of the hell they are going through trying to cope with Reeva's death, Oscar's state whether he is guilty or not, the media's chasing after facts but sometimes landing up with fiction, and the lambasting of the public. This needs to stop. Let justice takes its rightful course.

      Mabhesha'nkone ZoSuthu - 2013-03-07 20:52

      "unclear circumstances". Nice one. Everything's unclear when someone walks around with their eyes closed.

  • Colin Taylor - 2013-03-07 07:57

    About time, Just the term " Reputation Consultants" should have been a red flag when choosing a PR Company in a crisis and tragedy such is the case. Appoint a spokesperson who is able to do just that, and not create further conflict or animosity and raise further controversy... It just gives the trail by public jury brigade further ammunition.

  • Ramona - 2013-03-07 08:02

    Actually, Henke Pistorius was partially correct. Pity he used that terrible W-word, but yes, this government does very little to keep South African citizens safe, and it is a crying shame that one has to protect one's self in this country. Just look at all the atrocities the police who's job it is to protect us, have been committing lately.

      PissyWhiskers Black - 2013-03-07 08:37

      Excellent comment

  • Gerald Beer - 2013-03-07 08:03

    PR contract for two weeks? Like any PR firm could work wonders for that family in two weeks.

      JanGrimbeek - 2013-03-07 16:00

      Like any PR company would only sign any contract for only 2 weeks hahahaha !

  • Erna - 2013-03-07 08:04

    I think the Pistorius family realised that they weren't doing their case any good by keeping up the PR.

      Erna - 2013-03-07 08:05

      Have more respect for the Steenkamp family because they kept a low profile.

      louise.snyman.351 - 2013-03-07 08:53

      I think it is rather the other way round, I think the PR company thought it will not do the comapny any good to be associated with the Pistorius family.

      Chris Clark - 2013-03-07 13:43

      cash flow?

  • pieter.pretorius.106 - 2013-03-07 08:09

    Really, get a life, you forgot to say that he had two eggs for breakfast yesterday instead of one.

      PissyWhiskers Black - 2013-03-07 08:38

      You should also get a life and dont read the article then :)

  • Alta Steyn - 2013-03-07 08:09

    The Government is contradicting themselves. What did they ever do to secure the white farmers while being murdered left right and centre? I fully agree with Henke's statement. Even the Rhinos are not being protected. They could have done something a long time ago, but I guess they have other not so important fish to fry.

      Sithembele April - 2013-03-07 08:17

      Steyn ! This has nothing to do with protecting rhinos and farmers ,Piss torious was in the estate bra , they should rather put that blame on the estate if they want to blame someone . He killed and have to deal with it . Goverment has nothing to do with it .

      PissyWhiskers Black - 2013-03-07 08:31

      @alta and why do ONLY white farmers need to be protected? Are they the ONLY SA citizens? GOvernment is for all NOT only whites

      silenta.solly - 2013-03-07 08:44


      Diran - 2013-03-07 09:06

      What about all the other citizens in SA? We are all infected by crime caused by poverty because of you know who ........ Come on you say it Alta Steyn

  • Wike Mood - 2013-03-07 08:21

    and nobody saw that coming?

  • Alta Steyn - 2013-03-07 08:25

    April, If you can read you will see I responded to Henke's comment. And not referring to the Pistorius Steenkamp incident. There are 2 seperate comments from me. Try and see the difference, dude! Good luck!

  • T-bos Man - 2013-03-07 08:36

    After the comments made by his father, I don't think clinging on was going to be a good idea because Oscar has just turned from being a hero to being a villain... By the way, how much did they make for the few days they have been part of his team?

  • Alta Steyn - 2013-03-07 08:46

    I really try not to be judgmental, but seriously some commentators on here need to either learn to read or go back to school and ask back their monies worth. If you respond to this comment of mine in a negative way, consider yourself as one. Take care and peace out.

      JanGrimbeek - 2013-03-07 08:57

      I agree with you whole heartedly Alta, and the other half should ask their money back because they do not know how to spell...... by the way alta what is the meaning of the word judgmental ???

      Hein Van Wyk - 2013-03-07 09:01

      Its jest comments Alta , not commentators...

      louise.snyman.351 - 2013-03-07 09:09

      HAHAHAHAHAHA!!!!!!!!!!!!!!! You should ask your education money back sweetie.

      DolceLucy - 2013-03-07 11:09

      Alta, you are a walking paradox.

      thembi.zondo.58 - 2013-03-07 14:32

      But that's the thing your first comment came accross as judgemental. Crime affects everyone in this country Alta,the government we had 30 years ago NEVER protected blacks, indians and coloureds... and that's a fact.

      Stacey Botha - 2013-03-07 16:11

      Alta, I've read some of your comments here. You are a two faced, bigot and outright liar. You need a course in ethics, morals and decency before you try to tell other people what to do. Take your peace out and shove it where it the sun don't shine love.

  • Tafadzwa Govha - 2013-03-07 08:51

    what a shame and disgrace does these whole saga has got something to do with protection of white minority ,find something to defend yourself

  • Robert Reeve - 2013-03-07 08:57

    Perhaps Henke Pistorious had a point, with so many white farmers killed and old folks alongside defenseless women being robbed,beaten, raped or slain,in the cities and black and coloured people alike, being mercilessly tormented by gangsters and criminals in their communities too.The truth is we have a serious problems with our police force and judicial system. Since 1994, two of our politically appointed top cops, totally unqualified for the job have been disgraced and dismissed,and now replaced by someone whose never done a basic police course. And the punishment from the courts doesn't fit the crime either, if the accused doesn't escape before trial! Bring back the old guard - this one is substandard or useless, criminally negligent or just bent. But what can we expect when the top man in government has over 700 accounts of corruption against him, for which he has never been acquitted on one of them and won't clear his name in court because in all probability he can't!

      Shirley Thomsen - 2013-03-07 09:43

      well said...!

  • Pierre Le Roux - 2013-03-07 08:58

    Puke puke and more puke. This celebrity repution management is an upfront 'stage managed' and plastic reality. The sad thing is it works!

      louise.snyman.351 - 2013-03-07 09:11

      Smoke and mirrors as I said.

  • tina.leal.353 - 2013-03-07 09:02

    ja right......

  • sue.viljoen.7 - 2013-03-07 09:39

    I parted ways with my domestic.

      ChrisHolloway - 2013-03-07 11:54

      good move.

      johan.mostert.967 - 2013-03-07 11:55

      I'll blame apartheid for that, or maybe the government.

      thembi.zondo.58 - 2013-03-07 14:33


  • jane.doeberman.58 - 2013-03-07 10:05

    What Henke said was 100% true so why the huge outcry - ANC got a bit of egg on their face

      Nketso Kgwadi - 2013-03-07 20:57

      Y anc y not apartheid he is a killer that's what's apartheid made them to be

  • ANASKA - 2013-03-07 10:06

    The father is to be blaimed!! - he made his son's life more diffult!!

      Stacey Botha - 2013-03-07 16:12

      Oscar has done a good job himself of making his life "difficult" But now at least we can see where he comes from.

  • Frodo Lopez - 2013-03-07 11:03

    We need to be realistic people, who should we be feeling sorry for in this case. One life was lost at the expense of someone who could be gun trigger happy. And this is further confirmed by his father's comment. The PR media company has now seen that this case has a potential to hurt its reputation thereafter in the event that Oscar loses the case with all this political angle this case is taking. Let an example be set with Oscar that noone is above the law even if you have a lot of money. We just have a lot of guns out there in the homes and people need to know there is concequences in just using them with no proper consideration.

      Stacey Botha - 2013-03-07 16:14

      Methinks the PR coming is parting ways gladly. They have many other clients, some of them linked to the government. Doesn't look to good to be associated with Henke when you want candy from the ANC does it? This whole thing is a MESS.

  • Spats Domingo - 2013-03-07 11:16

    Wise move from the Pistorius camp. Stay away from the media and publicity until the trial. The media has already tried and basically sentenced OP. N24 and other media will have enough opportunity to put out more sensational "news" at the trial.

  • Charl Nel - 2013-03-07 11:39

    I can understand this. Every time there was a news release it was difficult to make out if it was about the topic (Oscar) or if it was marketing for Vume. I think Vume was an opportunistic crowd from the beginning and they have added little value. Just think how much more powerful it would have been if the journalists’ discovered that it was a ceremony for Reeva rather than the ‘fake” leak to the media what it was all about. Amateurs.

  • Lloyd Nyamutata - 2013-03-07 12:08

    I have never seen a country full of hypocrites like South Africa. There are very few moderate and reasonable people in this country across the racial divide. On the one extreme you have people (mainly dark skinned Africans) who have a serious bout of inferiority complex whilst on the other hand you have people (mainly light skinned of European heritage) who have a pitiful case of superiority complex. Some Dark skinned Africans want everything for free and lust after the riches of the haves whilst some Light skinned people of European heritage find every opportunity to mourn about how things have gone down since apartheid ended. These views are manifested in the comments that I have been seeing on this forum and many others vis Oscar Pretorius' case. Most Light skinned people have taken this to be a racial issue and have elected to support Oscar unconditionally because their notion that their race is not violent in comparison has been challenged. They enjoy musing over how evil, corrupt, biased the black governments are compared to erstwhile white governments, how things have gone down because of the blacks, how crime has gone up because of the blacks, how immorality has gone up because of the blacks but try to sweep any problems among their own race under the carpet. As an observer from another country, I tell you that noone on both extremities is right. Skin color has nothing to do with people's behaviors but their societal and family background. Wars are coming to SA SOON

      DolceLucy - 2013-03-08 14:50

      Travelled much, have you?

  • toniindisgust - 2013-03-07 12:34

    starting to smell like Dewani debacle????!!!!

      Sally Lewitt - 2013-03-08 09:56

      OJ Simpson anyone..?

  • commentator.commentator - 2013-03-07 12:45

    Here's a no cost way for the Pistorius family to preserve their image. JUST SHUT UP!!!

  • Tim Mthimkhulu - 2013-03-07 12:58

    why always white and black dont meet. its funny coz white men likes black ladies and vice vesa. so stop this in fighting and build up the country as one. Oscar is white and he accidentally killed his white girl friend so whats the issue here?

  • DolceLucy - 2013-03-07 13:10

    Delete my comment again if you like news24! I repeat: FREAKING FINALLY.

  • DolceLucy - 2013-03-07 13:20

    Let's face it: Vuma Reputation Management did more harm than good in this case. Think it's wise of them to have parted ways.

  • njabuliso.mbatha - 2013-03-07 14:54

    I don't see any comments of comfort to the Steenkamp family. Most of you have lost sight of the person who lost her life in this whole story. Since the beginning, it has all been about Oscar Pistorius and now his father who thinks black people are not being hijacked and murdered, have and their houses buglered. Instead of comforting the family of a young woman who was cold-bloodedly murdered by a person who knew that someone else was in the house, chose to fire shots without checking where his girlfriend was. Does it get more unfair than this?

      sandra.j.rennie - 2013-03-07 15:27

      njabuliso, have to agree with you - only thing is he did know where she was, probably trying to sms or phone someone for help !!

  • khaya.mteshane - 2013-03-07 16:32

    St*pid man!

  • Nizole Middle-Finger Khala - 2013-03-07 17:41

    ....and he is standing on one blade!!

  • adair.cross - 2013-03-07 19:46

    They should have all kept quiet right from the beginning out of respect for Reeva's family.

  • German Mazokera - 2013-03-07 22:10

    The goose has stopped laying the golden eggs. Empty wallet

  • Yulanda Hopkins - 2013-03-08 10:46

    Me thinks VUMA were starting to feel the heat for their immoral decision to side with a Killer???? A company with a moral compas of a crocodile!!,!,! I cannot believe that Henk interview and comments were not that of another well thought out plot by VUMA. He has taken one for the team and become the scape goat for OP and co to try convince the ANC and co for support as "They don't think like that or share Henks ideas"

  • Philemon Khantsi - 2013-03-08 15:41

    Jail him already

  • Philisiwe Lungu - 2013-03-08 17:27

    This is not called for.His son killed a woman,Is the government who advised him to kill or to keep guns in his house?They collect guns. For what? When blacks were not in power we were told that is black on black violence by the then president.We are not saying that now.if you don't want to kill keep away from guns,yhey are dangerous,once you keep guns you end up using them.

  • Nizole Middle-Finger Khala - 2013-03-08 17:59

    One of these days this boy is going to be a black sheep on his family!!

  • Ruth Clemente Marais - 2013-03-08 23:06

    All you people that complain about the media......You would not be commenting if you were not looking for articles to read on OP. Leave the media alone. They are doing their job and have been the people that have helped to nail many criminals. If you dont like it....stop reading the news.

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