Johannesburg - Pro-Palestinian activists’ protests against Woolworths have had little effect on fundraising efforts with US singer Pharrell Williams, the retailer’s CEO said on Wednesday."I think we’ve been able to do that regardless of whatever group may protest or whatever any individual may say," Ian Moir told News24 at the Emisebeni Primary School in Soweto. Williams was at the school to plant a tree in its "eduplant" garden.The retailer had been collaborating with Williams in a series of projects intended to raise money for education and promote "sustainable fashion".He performed at a concert in Cape Town on Monday night. The organisation Boycotts, Divestment and Sanctions against Israel (BDS) protested at the concert. It has been leading a campaign to boycott Woolworths products due to the retailer’s trade relations with Israel.Moir said what they had done with Williams to highlight the importance of education and the environment "stands above that"."I don’t think [the protests] were that effective and we've been dealing with the BDS protests for a long time. It was a small number [who] protested in Cape Town and I think people understand their point of view," Moir said, adding they were concentrating on their efforts with Pharell.