Rugby trumps Homo naledi in readership stakes

2015-09-14 10:09
Homo naledi (National Geographic, AP)

Homo naledi (National Geographic, AP)

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Johannesburg - Despite the major announcement of a discovery of a new human relative, Homo naledi, the Rugby World Cup (RWC) dominated news coverage last week, media monitoring company ROi Africa said on Monday.

It did, however, secure the top spot on social network platforms.

"In South African news, the Springboks and the RWC was twice the size of Homo naledi over seven days," the company’s Tonya Khoury said in a statement.

The RWC and Springboks took up 31.51%, with Bafana Bafana (21.04%) in second and Eskom (18.19%) in third.

The announcement regarding Homo naledi claimed 15.88% of the coverage.

On Thursday, the discovery of Homo naledi was announced to the world at Maropeng.

Some 1 550 fossils were found in a cave, with thousands more reportedly still there. The find includes 15 individuals - eight children and five adults.

According to ROi Africa, Homo naledi dominated South Africa social media (32.58%).

One in every three social media items was about the discovery, said Khoury.

The RWC coverage came in second on social media with 19.67%.

Internationally, Homo naledi was mentioned 8.25% of news media surveyed.

The migrant crisis in Europe dominated with 29.34%, followed by the Apple Event (12.67%) and US presidential hopeful Donald Trump (17.11%).

The research was compiled from 60 000 online newspapers globally, and 206 million social networks.

The local data came from thousands of printed publications in South African and rest of Africa and 76 South African radio and TV stations.

Read more on:    rwc 2015  |  homo naledi  |  media

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