SA a global leisure destination - minister

2012-05-03 17:03

Cape Town - South Africa's status as a premier global leisure destination is now firmly established, Tourism Minister Marthinus van Schalkwyk said on Thursday.

"We have the capability and the means, the welcoming culture, and the varied, textured, beautiful destination that the world's travellers - ever more demanding and discerning - want when they choose a destination," he told the National Assembly during debate on his budget vote.

In 1950, the world had 25 million international arrivals; in 2011, 980 million, and it was estimated that in 2012, there would be one billion international arrivals. Within a decade, this figure was forecast to increase to 1.6 billion.

"International competition in the tourism market will be vigorous. Our efforts will thus require flexibility, innovation, and responsiveness," he said.

SA outpaces competitors

During the past five years, South Africa had outpaced the growth of all competitor locations in the leisure arrivals category. Foreign direct spend in rand terms had grown faster than arrivals, with an 11% per annum growth rate.

South Africa's tourism industry had also managed to build on the momentum achieved during a record-breaking 2010 by growing a further 3.3% and attracting over 8.3 million international tourists in 2011.

While South Africa's core markets in Europe and North America remained the major source of long-haul tourists, the country's overall tourism growth in 2011 was largely due to a 14.6% growth in the emerging markets of Asia, driven by a growth of 24.3% from China and 26.2% from India, Van Schalkwyk said.

Tourist numbers were also up thanks to a 6.9% increase in arrivals from the African continent.

Economic crisis

European tourist arrivals declined by 3.5%, largely due to the ongoing impact of the global economic crisis in many countries in Europe, while North American numbers grew by 2.3% despite that continent also facing major economic challenges.

Van Schalkwyk said for South Africa to respond favourably to, among others, the global problems facing the growth and development of tourism, the department had established an international tourism management branch.

It would provide strategic, political, and policy direction for developing South Africa's tourism potential across various regions of the world.

Marketing South Africa as a destination remained the mandate of South African Tourism (SAT). SAT currently had 128 joint marketing agreements in place across the tourism industry, with successful partnerships in key markets.

The past financial year had also seen business tourism taking centre stage following the establishment of the first National Conventions Bureau as a business unit under SAT.

For the next five years, South Africa had already secured over 200 international conferences, which were estimated to attract 300 000 delegates and provide an economic boost of more than R1.6bn.

On domestic tourism, he said the domestic tourism growth strategy was now in place, with a clear action plan and organisational structural capacity to support implementation.

  • Smile - 2012-05-03 17:12

    If the ANC scr&w this country up any more we wont have any tourists.:(

      Benn - 2012-05-03 17:47

      Many tourists to the north of SA were so impressed with the country, that they have decided to make it their home- in fact, around 7 million of them. What is great, is that there are so many opportunities to augment their incomes by hi-jacking, peddling drugs, robbery and in the unlikely event of being caught, a R100 note should put that behind you.

      Louwhan - 2012-05-03 17:57

      @Oscar - I fully understand the resentment felt by the majority of whites for what Martinus did. I am however glad we did not get our normal run/crawl of the kin ANC mischifter to ruin that portfolio. 700,000 jobs created/saved and an industry generating more revenue than current national gold production. Now, SA is by no means a cheap/budget destination so it makes sense the little decline in EU and increase in the US. The middle class in the west is getting shafted, not the wealthy.

      rowen.loretz - 2012-05-03 18:21

      also have the highest crime, rape and murder in the world. And you might even see a rhino poached on a game drive. Enjoy what the ANC has given us!

      Gieljam - 2012-05-03 18:37

      They misled the national party and now they only want to party...

  • craig.thom1 - 2012-05-03 17:15

    Fliping hell,is kort broek still around?

      Arvin - 2012-05-03 17:18

      If cant beat them (ANC) join them. Traitor !!!!!

      Danie - 2012-05-03 19:25

      yea,but Is his new name inot G - string?

  • michael.a.devilliers - 2012-05-03 17:16

    And to think what we would become if didn't have out of control rampant crime and weren't the rape capital of the world?

  • Pussycat44 - 2012-05-03 17:17

    I would almost say: So what, Kortbroek. We need the money, though. However, these tourists only go to Cape Town and the national parks and probably never get to see the shanty towns and poor urban areas.

      En - 2012-05-03 17:24

      And how many people that you know go visit the Bronx or the bad parts of Detroit when in the U.S? That's what tourists do, generally visit the NICE parts of whichever country. What's your point?

      Bertverlinde - 2012-05-03 17:59

      Hi Pussycat, I'm in the tourism industry and this is not entirely true. There are plenty of local tour operators organising town ship tours and help programs for the poor as part of their holiday. Obviously most tourist spend the most time in CT and the Kruger, but don't underestimate the huge amount of people flocking to all small towns across the country to experience the less commercialised tourism spots. And this is a huge economic boost to many small towns.

  • Sharon - 2012-05-03 17:17

    Especially if you bring someone with that you want knocked off...

      William - 2012-05-03 18:00

      On special: Blue-light hit & run-10% discount. Farm murders, buy one get one free! ...was supposed to be funny... But it's not.

      Sharon - 2012-05-03 18:03

      @ PhilMemon -It was Shrien Dewani that came to mind.

  • songezo.kilani - 2012-05-03 17:18

    Not for long minster as you (the government) are letting rapist and murderes rome our streets.

  • George - 2012-05-03 17:20

    Yes indeed. Have you tried staying at our farms. You're in for a life changing experience. Hee Hee

  • En - 2012-05-03 17:26

    No matter how good the news is, South Africans will ALWAYS search for something negative

      George - 2012-05-03 19:21

      You are right. When the bad news of rapes, killings, torture of old people, wakes you and shakes you to the bone, day after day after day, its damn hard to get excited about tourism.

      En - 2012-05-03 19:25

      Then for those who are shaken to the bone by what you've mentioned, they could simply do themselves (and everyone else) a favour and not comment in an article relating to tourism. If it doesn't exite them, why bother even opening the link?

  • phosa.peter2 - 2012-05-03 17:27

    Market booming! Wow! Keep it rolling minister..good job indeed..let's make a better destination for the world because it is possible...and we can make it..

  • braamc - 2012-05-03 17:35

    They come here to collect there Rhino horns, with compliments of ANC

  • Fernandes44 - 2012-05-03 17:49

    One the leader of the racist National Party and now a member of the ANC can't take this guy seriously

      RES.AntiPollution - 2012-05-03 22:21

      Do you mean the current racist ruling party

  • Fanta - 2012-05-03 17:52

    Wow, mr van Schalkwyk, now there is a blast from the past. Onse eie Minister van Blommerangskiking!

  • Donevin - 2012-05-03 18:09

    We are a cheap destination our Rand sucks

  • Piet - 2012-05-03 18:13

    He wasn't born yet in 1950....Wonder what's he smoking ???? There wern'nt that many planes and not jet propulsioned as today... And remember the world population was Mutch less than today...

  • Ricus - 2012-05-03 18:18

    Kortbroek, gaan doen jou huiswerk deeglik. Ek het vanaf 2005 navorsing oor Toerisme gedoen om die bedryf te betree, maar ek het bevind julle Bedryf het te veel rooi kaarte en dus beperk julle toetrede tot die industrie. Die gevolg is dat ek eerder 'n Produk wil skep wat internasionaal inkomste kan genereer, eerder as om staat te maak op gebrekkige infrastruktuur, want julle mors mos ons Wittes se geld en dink dit is julle geboortereg, julle bemarking strategie het ook maar gefaal want julle het nie die kundigheid nie, julle het mos die kundiges ingeperk in hul doen en lates en toe sommer ontslae geraak van hulle min wetend dat hulle die sleutel dra tot sukses. Baie operateurs, veral in die Wes-Kaap, waarvan 'n paar bekend aan my wat bygedra het tot die stigting van Toerisme, kla oor hoe stil die bedryf is en dat selfs die bus-operateurs hulle skedules sal moet laat aanpas aangesien hulle min toeriste vervoer terwyl hulle dieselfde uitgawes moet akkommodeer! Waar is jou intelligensie? Jy moet maar jou broek uittrek van skaamte want daar kom kunsmis by jou mond uit!!!!

      Gieljam - 2012-05-03 18:33

      Ricus ,verwysing kortbroek is om die man nog hoog aan te slaan onder broek sou nader aan die waarheid wees.

  • Garth - 2012-05-03 18:20

    SA must be the new action destination of choice. Come here and be shot at, robbed, raped, defrauded and pick-pocketed!!

  • RES.AntiPollution - 2012-05-03 18:22

    Great, lets fly more aeroplanes here, there are some clean air over Upington somewhere that we need to pollute...and come to think of it, there are still a few Rhinos in the KNP that you can come scope out..fantastic place this, proudly South African (sic)

  • Gieljam - 2012-05-03 18:29

    a Reliant Paper reports some 2500 weapons stolen on average per year , over the past few years out of police custody . Recently some 100,000 rounds of ammo stolen for guns and R4 and 5 rifles .Now who is preparing for what and how safe are we really seeing that thousands of officers are either unfit to handle a weapon are are in cahoots with one or other dark scheme.

  • Popeye - 2012-05-03 18:42

    Hallo is ek nou by Marthinussie ? Die een met die bruin tong ? Ag meneer ek wil tog net vir meneer se meneer is verskriklik slim , en as nog een ou vir my vertel meneer is n boks gaan ek hom reghelp....

  • Glyn - 2012-05-03 18:48

    Now just get rid of the anc and ten times more tourists will come! Crime Grime Potholes Idiot officials No suitable berths for cruise liners No charter aircraft AA and BEE The list is endless! If we get into gear we ca do wonders. And tourist cash goes to the bottom of the food chain! Just where it will do most good! Vote DA to pull the anc's chain!

  • Bob - 2012-05-03 19:07

    He is on drugs!

  • edward.pearse.9 - 2012-05-03 19:41

    While airport taxes are higher then flight tickets, Beitbridge bottlenecks a nightmare and low cost airlines stilled banned in most SADC countries, old kortbroek comrade is doing nothing else but looking after No 1 and giving the 2's up to the tourism industry.

  • Boer - 2012-05-03 20:00


      Boer - 2012-05-03 21:56

      Fannie I agree we have crime in America just not as much as you lot. Sarcasm I believe is a sign of intellegence good on you Fannie. The difference between you and me is I make Dollars and you make little Randtjies worth nothing.

  • AnthonyfromAfrica - 2012-05-03 20:31

    The only way to get SA tourist industry moving forward, is to get government OUT of tourism.

  • sandy.langenstrass - 2012-05-03 21:22

    Are these tourist figures not due to the Soccer World Cup we hosted here?

  • mholthuysen - 2012-05-04 08:03

    South Africa does not have 8 Million plus tourists as not a single person who swims across the Limpopo River should be considered a tourist. Our statistics are around 1.2 Million - and that is the shocking fact - which is down and in comparison to any other "tourist" destination a laugh. Not enough is made to promote tourism in South Africa - and the Minister as has South African Tourism has failed miserably. Do I recall Mrs. Singh the head of marketing still basking in the "glory" of World Cup Soccer in London at World Travel Market just in November? Do I see bizarre statistics and "oh we are doing so well" all the time - which are based on the assumption that every soul that crosses our border is a tourist? That is already a failure - as one can only succeed if one sees reality. Adding that 42 hotels shut their doors in SA since 2010 - that is an indication how great tourism is... isn't it Kort Broek!?

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