SABC bans Zuma fish & chips ad

2012-11-27 09:45

Johannesburg - The SABC has banned a fish and chip commercial depicting President Jacob Zuma and his family having dinner, according to a report on Tuesday.

The ad would have been aired on SABC on Monday night until February but it was pulled just two hours before it was scheduled to be flighted, The Star reported.

The animated commercial begins with the words "Dinner time at Nkandla" appearing over a picture of a mansion.

The next frame is indoors. A woman, seated at one end of an extremely long dining room table lined with children and several other women on both sides, says in isiZulu: "Oh Zuzulicious, we're having fish and chips from Shabba today."

The huge family enjoys the fish and chips dinner.

An animated Zuma responds: "Eat up honeybunch, there is a lot of good food here. It's from the Fish and Chip Company. There are many of you in this house, at only R25 even Pravin will approve this."

Paul Warner, the creative director at MetropolitanRepublic Group, the agency that made the ad, said they were told the commercial was banned because it was "degrading to the president".

"They said our [SABC] bosses have made the decision not to flight it," he was quoted saying.

Warner reportedly told the newspaper that there was nothing wrong with the ad, he did not understand how it could be pulled on the basis of being offensive without anyone complaining about it.

Carlo Gonzaga, the chief executive of Taste Holding, under which the company falls, said it was "astounding" that the SABC would take a unilateral decision on behalf of the public. "I think it's presumptuous."

SABC spokesperson Kaizer Kganyago said he was not aware of the ad or any official issuing instructions for a commercial not to be aired.

  • moko.brian - 2012-11-27 09:47

    Lmao, there is nothing wrong with this Ad.

      moko.brian - 2012-11-27 09:48

      tebo.go.5 - 2012-11-27 09:56

      I dont see anything wrong with the ad

      elgh.elgh - 2012-11-27 10:00

      They have such a chip on the shoulder, truly nothing wrong with the add.

      aarchaic - 2012-11-27 10:02

      Big ups for the Fish and Chips Co. this is their cheapest ad ever! they people will go viral with this just cause the SABC banned it! free advertizing for the Fish and Chips Co. why pay the SABC till Feb then...

      richard.hipkin - 2012-11-27 10:03

      Don't they realise by now that when you ban something it goes viral on youtube? Morons.

      fanie.viljoen.73 - 2012-11-27 10:04

      This was stupid to ban this ad! What a farce, as if the SABC can afford to ban adds.

      mlucejko - 2012-11-27 10:05

      Now that the advert has been "banned by the SABC", a public broadcaster supported with Tax payers money and advertising.. I can post it on 'Facebook' and show all my friends all over the world !!

      susan.paul.330 - 2012-11-27 10:08

      Nothing wrong with this ad, even though sabc will not air this ad, it is free to watch on the internet, take that zuma...

      mabula.mtsweti - 2012-11-27 10:16

      Thats how idiotic they are. Its ALREADY viral. So why not just show it! They need the money, that's for sure!

      jannie.beirowski - 2012-11-27 10:19

      They are again trying to brainwash us! Whoever heard of Zuma paying for anything? He will nationalise the fish company, keep it running with taxpayers money and hand out free fish and chips to buy votes!

      klippies.coke.7 - 2012-11-27 10:26

      How is this add degrading to the president? Fact: the president is degrading to the president.

      patrick.buckley.712 - 2012-11-27 10:28

      Love the shower head, and flag flown the wrong way round. Very symbolic!

      chiefkeef.gbe.7 - 2012-11-27 10:35

      I have watched this advert over n over. there is no one by the name of Zuma in the ad so why are they banning it? is our president's new name "Zuzulicious"?

      joseph.brooks.50309 - 2012-11-27 10:39

      Zuma kinda look like a oversize fat prawn

      christopher.shining - 2012-11-27 11:01

      Maybe zuma is allergic to fish? One can hope.

      christopher.shining - 2012-11-27 11:06

      and they want us to pay our tv licence...hahahahahahaaaaaaaaa

      frederik.vanas - 2012-11-27 13:04

      now people have to realize that SABC is a mouth piece for the ANC!! Why would they make themselves the laughing stock of the world? (but in all fairness they already are due to all their mismanagements!!) Yes very true that the pres. is a joke.....he needs to be removed asap.

      frederik.vanas - 2012-11-27 13:08

      yes and how would it be possible to degrade Zuma even further??? Think he is at the zenith of his artistry........

      gavin.lott.9 - 2012-11-27 13:11

      Love how on the ad the SA flag is the wrong way around!

      lsfreak - 2012-11-27 13:56

      Censorship... Isn't it a good thing :/ Reminds me of when I was young... Wait that wasn't in South Africa but that fairytale land of Apartheid :D

      Punungwe - 2012-11-27 17:32

      If Nike want to use Ronaldo or Tiger Woods' names in advertising what do they do? They pay them millions. If the Fish and Chip Company want to use Zuma or Gordhan's names in advertising what should they do? They should pay them millions. You cannot catch a free ride on other people's fame. It is as simple as that. This is one lawsuit that Zuma will be right about. This is not news or commentary, it is plain simple advertising. Everyone whose name is used should have been consulted and paid. This is a very cheap shot at publicity from the Fish and Chip brigade.

      michael.kleber.376 - 2012-11-27 17:51

      punenge they are paying jacob and pravin , they pay tax and who do you think is paying for nkandla ? and pravins salary ?

      koos.meyer.52 - 2012-11-27 20:20

      ZBC here we come...

      pierre.devilliers.9231 - 2012-11-28 08:20

      Non-sense, everything is wrong with this add. For one it makes use of a person’s name without paying royalties. Then critique and open debate is perfectly fine, but personally I dislike putting politicians down outside a fair debate, similar to the “Spear of the nation painting”. Some might find it funny, but it really is just a cheap shot. I am not sure who is in this company’s legal department and for sure the advertising agency is very amateurish. This add actually says more about the competence of the Fish n Chips company than anything else.

      clive.wannenburg - 2012-11-28 09:49

      agreed but it just shows you how the ANC controls the SABC.

  • jackal666.daniel - 2012-11-27 09:48

    Welcome to the ANCBC

      jeremy.thewasp - 2012-11-27 11:03

      Who cares about the damn SABC - I dont watch a single channel of theirs, it's absolute rubbish.... How can we possibly respect our useless Prez with 6 wives, 40 children and 189 grandchildren that lives like a Dictator King while his people live in squallar Zuma = Epic fail

      danie.strydom.7 - 2012-11-27 11:26

      An insult to fish if anything

      peter.tony.14 - 2012-11-27 12:14

      Ooo eh eh, just one enough!

      morris.khunou - 2012-11-27 13:58

      @ Jeremy > Having 6 wives and 40 children! This is a blessing and a dream come true!

      gordon.thefreeman1 - 2012-11-27 14:52

      Morris, how will each individual child every really know their father? They will grow up fatherless. Only a president will ever be able to afford their education, but they will never be able to have any real relationship with him. There is not enough time in a year to run a country and have a personal relationship with so many children. Now is that a responsible thing to do?

      jackal666.daniel - 2012-11-28 09:34

      @Morris If you can't satisfy 1 woman why do you want to p!ss off 6?

      morris.khunou - 2012-11-28 10:21

      @Gordon and Jackal> I must agree with you on this one! I believe strongly in a family. For me and you might not be away to go! But lets not make judgements calls, Zulus and other tribes have been known to uphold this polygamy practise and it is often done in a structured way! Zuma has shown many times to be a traditionalist. Passing judgements using western values and cultures is not fair.

      neil.yates.79 - 2012-11-28 13:25

      ETV will air it

  • sharon.erwin.96 - 2012-11-27 09:53

    The problem with people in power is that they soon forget where they came from. Is Jacob better that us? Someone once told me that, no matter how important a person is, he has to sit in an uncomfortable position at least once a day, same as everybody else. The ANC needs to get a grip..

      ppisciotta - 2012-11-28 20:14

      ANC should sit in that uncomfortable position, grunt for as long as it takesand drop Zuma and all his kin into the toilet.

  • rowan.maulson - 2012-11-27 09:53

    Shame.. is Zuma a little bit of a cry baby? As an advertising agency, I would go all out to create adverts that he would have banned on public TV now.. it gains MUCH more exposure.

      robert.cerff - 2012-11-27 09:57

      The Streisand effect. Nuff said.

      mark.singh.9889 - 2012-11-27 11:14

      Advert or no advert, Zuma remains a joke

  • gareth.coats - 2012-11-27 09:55

    I vote we ban the President for being degrading to our beautiful country! Whose with me?!!

      moko.brian - 2012-11-27 10:00

      Count me in

      richard.hipkin - 2012-11-27 10:03

      Got my vote.

      gerda.vanrooyen.39 - 2012-11-27 10:15


      ohattingh - 2012-11-27 10:46

      Ooooooh, you've got my vote... 'A Zuma free South Africa" has a nice ring to it

      morris.khunou - 2012-11-27 11:41

      No! It is good that he is! He keeps you busy!

      koos.vandermerwe.75 - 2012-11-27 12:11

      If I was a fish I’d be offended if any Zuma even thought of eating me even at 25 bucks a head. Might want to consider banning his DNA altogether. That is real nasty stuff.

      lorna.m.eaton - 2012-11-27 12:19

      and let's include his supporting cast too!

      beverly.young3 - 2012-11-27 12:32

      Mee too, I 'm in, where do I have to sign?

      mark.hedington.7 - 2012-11-27 13:02

      where do I sign?

      hein.huyser - 2012-11-27 13:34

      Khaya, yes, by birthright. Same as you

      morris.khunou - 2012-11-27 14:21

      @Joe and Koos! We dont agree but, I like that sense of humour! Do you mean Zuma is so bad that the fish will not want him to eat it! Hahhaa! As a joke I like that, and as a joker I accept you as such! Pity my President!

      gareth.coats - 2012-11-27 14:47

      @ Khaya - I think you are the one on drugs brother: If I am not African, then what am I? I was born here, grew up here all my life, work here, pay taxes here, employ people here, serve this country through social work and public health. I did not call it 'my' country, i called it 'our' country... Who are you to deny me this?

      gillian.sanderson - 2012-11-28 16:47

      I'M IN!

  • jbooyse - 2012-11-27 09:55

    What a joke...

      maureen.churchill.9 - 2012-11-27 13:33

      I love chiff and fips.

  • pennykatz - 2012-11-27 09:56

    absolute bull@#%t

  • lydia.benkenstein - 2012-11-27 09:56

    Just having a good laugh to start my day! No freedom of speech!

  • kobus.hattingh.5 - 2012-11-27 09:58

    is it on u-tube yet?

      jo.vankatwijk - 2012-11-27 12:38


      hein.huyser - 2012-11-27 13:29 - 2012-11-28 02:56

      Just watched it. See nothing wrong. At least the shower is in place.

  • danie.malan - 2012-11-27 10:00

    What else do you expect from a government-controlled SABC?

      clive.kihn - 2012-11-28 08:13

      Like the SABC under the Nats, they are humourless and brain-dead.

  • Sheilan.Clarke - 2012-11-27 10:01

    Communism at it's best. Degrading? Please.....

  • dave.elmore.5 - 2012-11-27 10:02

    Someone got into the compound and personally measured the dining room table, but found instead it was a trough...

  • lawrence.brown.5243817 - 2012-11-27 10:05

    Well done Paul Warner - this article gets you a thousand times better exposure for the advertiser than SABC....and it's FREE!!!! Brilliant marketing.

  • talana.malherbe - 2012-11-27 10:05

    Zoomer is degrading to SA! He does enough to degrade himself, he doesn't need an ad to do that!

  • bart.mitchell.393 - 2012-11-27 10:05

    well here we go again,nothing like banning an ad to entice all to watch it. Loved it and will send to all and sundry lol lol lol

  • talana.malherbe - 2012-11-27 10:05

    Brilliant, had a good laugh!

  • Phindile Manganyi - 2012-11-27 10:08

    out of all this pathetic abuse of power & constant bias,sickening acts by the SABC,I just got educated,added a new word in my dictionary,astounding

  • numerofigo - 2012-11-27 10:10


  • lawson.lutchman - 2012-11-27 10:11

    Government puppets...please tell me that you can see the strings as well. In any case I thought it was NABSA that banned ads on basis of the merit of the complaints received.

  • herman.kramer.988 - 2012-11-27 10:12

    There is always Youtube...

  • gerda.vanrooyen.39 - 2012-11-27 10:13

    Even if they did air this ad, I'll change the channel. Not interested in anything this man's got to say, even in a simple ad like this one. He irritates the "fish and chips" out of me!!!

      jacowium - 2012-11-27 12:49

      Now if you want to do your bit to annoy the Zuma-controlled SABC, visit the youtube page (you don't have to watch it), to get the number of views up... At the time of writing, only 1365 views.

  • chabie.mohlala - 2012-11-27 10:15

    there are many wrongs with this ad because they potray the president cheaply which is not the right way to do.....why they did not do the same things with the previous SA presidents?

      dave.elmore.5 - 2012-11-27 10:22

      Because the previous presidents didnt behave cheaply

      talana.malherbe - 2012-11-27 10:39

      The day you have a president who thinks he is too good for such humour, then he also thinks he is too good for you and me. Nothing about this ad is degrading or portraying Zoomer cheaply. Let me tell you, so many people would have gained just a little tolerance with Zoomer if he laughed with us. You have so many comedians portraying Madiba's voice, do you see him making a scene about it, no, because he IS a people's person unlike Zoomer.

      moko.brian - 2012-11-27 10:51

      @Chabie, do you mind highlighting one wrong thing with the Advert? Just like the ANC, you dont have a sense of humour.

      tiaan.fourie - 2012-11-27 12:13

      You clearly do not understand what a democracy means. In a democracy the president is not free from public scrutiny or ridicule. President Zuma is NOT the king of a tribe, he is a democratically elected president. Go learn the difference please.

      koos.vandermerwe.75 - 2012-11-27 12:30

      @Chabie: You one of his wives or just another piece of meat on Zuma's plate if side dishes?

      klipkop.degroote - 2012-11-28 10:16

      Are you getting married to Zuma soon? Sounds like it.

      gillian.sanderson - 2012-11-28 16:49

      ahhh nuh nuh nuh nuh

      christo.oosthuizen.9 - 2012-12-05 17:19

      Erm....Chabie our President isnt really a role model for SA citizens is he.He is getting all the credit he deserves in my humble or not so humble opinion.

  • joe.bat.52 - 2012-11-27 10:15

    HAHAHA..good morning laugh and dont forget the showerhead fountain..LOL!

  • ian.robertreid - 2012-11-27 10:16

    Maybe 2close 2the bone?

  • David - 2012-11-27 10:17

    How is that degrading to the president?? What IS degrading to the human race IS the president!

  • heinrich.spreeth - 2012-11-27 10:17

    For when you just moved into your new R250mil homestead and have lots of people to feed.

  • greg.wochlik - 2012-11-27 10:22

    Funny advert. The fact that it is 'banned' draws more attention to itself. If Nando's were to make this ad, I'll be aired!!

  • kofi.ghanaman - 2012-11-27 10:25

    non-issue. Much a zoom about nothing.

  • stefan.kruger.1297 - 2012-11-27 10:25

    Degrading to the president... uhm.. this president doesn't even have a grade in anything...

  • msophiasharp - 2012-11-27 10:26

    As die skoen pas, moet SAUK en (un)President dit aantrek LOL......

      morris.khunou - 2012-11-27 14:27


      koos.hendriks.1 - 2012-11-28 12:57

      morris jou brood!!!!

      morris.khunou - 2012-11-29 11:43

      Nog Twaak Koos! Look no further!

  • godesha - 2012-11-27 10:27

    JZ does not need an ad to degrade himself, he is doing a very job of it on his own.

  • henry.vanderburpenfart - 2012-11-27 10:27

    Ladies and gentlemen, may I once again present to you: The Streisand Effect.

      hein.huyser - 2012-11-27 13:37

  • husstla - 2012-11-27 10:28

    idla shwamshwam lami....for only 25 land...even Plavin (pravin) will applove this. LMAO!!! gotta love this.

  • wayne.faulds - 2012-11-27 10:29

    What a bunch of clowns at the SABC! Political appointee's doing their masters bidding. So, Let's support the company in the ad, view the ad on you tube, send it to friends, let it go viral and lets spend some cash at this company to show what we think of a very funny and creative ad. And let us withdraw advertising spend from these clowns at the SABC. Damned political sycophants!

  • emma.strydom.12 - 2012-11-27 10:29

    I know I am going to be attacked for what I am saying now..but this ad is totally out of line. I dont like Zuma and I dont have respect for him or his cadres but he is still the president of this country whether we like it or not.

      jannie.beirowski - 2012-11-27 11:08

      Oh Dear Emma - you state it clearly you do not like him, don't have respect for him? You are actually grouping with 99% of the commentators, but you want us to keep quiet? Please take note, based on analysis of the comments passed, 99% do not want him as president, whether we voted for him or not, as he is robbing us blind! Just count the number of comments in support of showerhead and then you can say "Shame, poor soul, all alone and abandoned, I wonder what caused that?"

      godesha - 2012-11-27 11:53

      That's right Emma, he is the president, but that does not mean that I have like him or respect him. Respect is earned, not deserved.

      tiaan.fourie - 2012-11-27 12:14

      You clearly do not understand what a democracy means. In a democracy the president is not free from public scrutiny or ridicule. President Zuma is NOT the king of a tribe, he is a democratically elected president. Go learn the difference please.

      lorna.m.eaton - 2012-11-27 12:22

      Sycophancy is not a requirement towards any sitting president, particularly one of this calibre. The ad is NOT out of line, there is nothing whatsoever that would offend anyone but those who deserve to be parodied.

      koos.vandermerwe.75 - 2012-11-27 12:32

      Nope, don't like it, don't like it at all.

      brian.exmachina - 2012-11-27 16:34

      You do realise that in countries that are actually free this happens all the time, right? South Park for instance has made fun of Obama, Bush, Gore and a host of celebrities. During election time they take jabs at each other and poke fun at each other, they are mocked in advertisements and in the papers. You know what the politicians in those grown up countries do? They laugh it off. There is freedom of speech you see. Want a South African example of this? While Zoomer was crying a river over The Spear, some ANC supporter put Zille's head on that of a naked elderly person. Her reaction? She laughed and said that her exercises must be paying off. That's how grown-ups react to somebody going neener-neener especially if it's not the truth. So you want to know what I think is "totally out of line"? The complete suppression of freedom of speech to protect the fragile ego of a dictator because he doesn't like being confronted with reality. That disgusts me to my core. This isn't the middle ages and he isn't the King of a Kingdom. He's a public servant, and WE pay his salary.

      michael.kleber.376 - 2012-11-27 17:56

      oh emma i hear you but his behavior is alot more demeaning to his position than the ad , lets be honest nobody takes him seriously he is the laughing stock of the country and the anc deserve what they get putting this man forwaerd and voting him in as a president , i cant respect a man who is dishonest and chases skirts at 70

      gillian.sanderson - 2012-11-28 16:51

      shame emma

  • jacqui.daanevanrensburg - 2012-11-27 10:31

    The SABC should ban itself. Totally useless and totally obsolete. Bunch of crawlers. What ever government is in power they have their boots licked by the SABC.

      morris.khunou - 2012-11-27 14:31

      When the former news Boss was incharge, he was working for you and SABC was good (around 2008). Hypocreites!

  • rudi.debeer.5 - 2012-11-27 10:31


  • russellblack.cowan - 2012-11-27 10:34

    Surprise surprise.

  • qhuggett - 2012-11-27 10:35

    Lol how the F is that "degrading to the president"

  • Tomtellah - 2012-11-27 10:35

    Lol this is very creative and i dont think its ment to offend anyone but seems like our pres is a dont touch, hai lately naye he has been really mocked alot tjo

  • jacques.smit - 2012-11-27 10:36

    Cant wait for Nando's to respond..

      joe.bat.52 - 2012-11-27 10:43

      neither can i....waiting in anticipation :)

      Barefoot - 2012-11-27 11:21

      Nandos has class doesn't make it blatantly obvious that it's mocking someone

  • russellblack.cowan - 2012-11-27 10:38

    I wonder if someone made a video like this "mocking" the DA if SABC would air it.

      andrew.arde - 2012-11-27 10:45

      Of course they would, but HZ would welcome the criticism!

      winellen.nienaber - 2012-11-27 12:33

      Oh yes they will. But hey, what is there to mock?? She doesn't have 20 husbands and a school full of children?? (I refer back to the stupid comment isaac.hlalele.3 made, I see it is removed already)

      koos.vandermerwe.75 - 2012-11-27 12:33

      HZ would probably like fish better then chicken as well. She is from the Western Cape after all.

      george.olivier.56 - 2012-11-27 12:33

      Ask yourself why our president is continuously in the news for the wrong reasons.

  • steven.douglas.14 - 2012-11-27 10:42

    The sad truth is that the ad, now on YouTube, will get more viewers (and on a global scale) than it ever would have on SABC. Maybe this was the intention of the producers all along...and well done to them for thinking strategically...

  • ayavuya.mfenyana - 2012-11-27 10:43

    *smh* What a bunch of amateurs. If they would've let the advert run people would've laughed and forgotten about it (we really have an overload on our senses and a very short attention span) JZ really needs to get a new PR team. Talk about a tsunami

  • hendrik.andries.5 - 2012-11-27 10:46 Where is this ad degrading?

      christo.oosthuizen.9 - 2012-12-05 17:54

      Zuma might be feeling guilty about his newly found riches.Im not holding my breath though.The man has no shame.Not fit for a President.Come on South Africa vote out this imposter before it is too late.

  • Thandeka2Luv - 2012-11-27 10:46

    Thx SABC for standing up to this imperialist tendencies

      mario.dippenaar - 2012-11-27 10:59

      How's that rumour you tried to start working out for you? You know the one where Helen Zille was a love after with... Um, was it Motlanthe?

      lorna.m.eaton - 2012-11-27 12:31

      Def: IMPERIALIST - the policy or practice of extending a state's rule over other territories. By this definition those with "IMPERIALIST TENDENCIES" are the ANC controlled SABC who are extending the state's control over the "territory" of free-access-to-information and press-freedom as laid down in our constitution.

      tersia.louw.12 - 2012-11-27 12:33

      Imperialist tendencies? What are you smoking?

      koos.vandermerwe.75 - 2012-11-27 12:39

      P.S. Don’t think JZ will mind too much. In fact he might be smiling a little more.

      jacowium - 2012-11-27 13:13

      Yet another struggler who has no clue about the meaning and origin of the word, "imperialist". Thandeka, consider that your homework for the day.

      michael.kleber.376 - 2012-11-27 17:59

      I dont think the ad is as bad as his behavior , and he wants a 2nd term , please no .

      morris.khunou - 2012-11-29 11:47

      We should protect our chilren from these uncultured imperialists!

  • retlaw.yelmoc - 2012-11-27 10:47

    What a beauty! ROFLMAO I'm of to the Fiash & Chips Co.

  • Hein Van Wyk - 2012-11-27 10:47

    thx news24 i will never have now about this add will youtube it !!!!

  • susan.wright.92 - 2012-11-27 10:51

    So it's degrading to eat fish and chips is it?

      Jayden - 2012-11-27 15:45

      It is not about fish and chips it is about the amount he must spend on the army

  • mart.botha - 2012-11-27 10:52

    This mutant cannot be degraded any more than he has already accomplished all by himself. Ad sounds OK to me ....or perhaps only caviar, smoked salmon and Chivas are good enough for our #1 tsotsi !