News24

Sexpo's racy ads banned

2009-09-21 22:08

Johannesburg - The Advertising Standards Authority (ASA) on Monday pulled the plug on the advertising campaign for lifestyle show, Sexpo, following complaints about its racy content.

The campaign depicts a female pair of legs with underwear being naughtily removed.

Sexpo organiser Silas Howarth said previous Sexpo campaigns also came under scrutiny, yet this time they decided that the campaign was far too hot to handle.

"I am surprised by the ASA ruling. We believe that this is our most tasteful campaign yet."

Howarth added that the campaign was in light of a recent sex survey that showed the majority of South Africans were naughty at heart.

"Sexuality today is about freedom of expression. It is also about tongue-in-cheek fun.

"It's a fact. People have sex, all over the world, every day. Sex is nice. It occurs between consenting adults. It's time for people to liven up," he said.

However Howarth said that out of respect to the ASA ruling, Sexpo would look at amending its advertising.