So who’s the joke on? Maybe #AskMmusi

2015-05-15 14:23
Mmusi Maimane. Picture: Muntu Vilakazi

Mmusi Maimane. Picture: Muntu Vilakazi

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#AskMmusi set tongues wagging, and this piece is testament to that. Maimane, the new Democratic Alliance leader arguably got people talking about him more than they ever have. 

With the jokes and memes that emanated from this week’s “town hall” engagement, one might ask if the idea served its intended purpose or if it was an own goal on Maimane’s part. No publicity is bad publicity, they say ... 

Maybe the question is who he intended to reach and how. Anyone with an understanding of marketing and communication knows that a good message not reaching its intended audience is as bad as a message not sent at all, if not worse. 

If the DA leader intended to make inroads in “Black Twitterati”, for example, the engagement backfired badly. A marketer’s worst nightmare is consumers making a laughing stock out of a product meant to be a “top-shelf” item.

However, others might say, like grey – there are many shades of blackness. Maimane aimed for one but got an unsavoury reaction from another. 

Politics is one subject on which even the least informed – perhaps including the author – is allowed to have an opinion. The jury is out on who the joke is on, but for a quick answer one might just #AskMmusi.

Read more on:    mmusi maimane

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