Stores asked to remove hurtful perfume range

2015-07-23 10:34
Hindu goddesses Luxmi and Radha on the torso and genital area of a male body-shaped bottle of the latest fragrance range by international designer Jean Paul Gaultier.

Hindu goddesses Luxmi and Radha on the torso and genital area of a male body-shaped bottle of the latest fragrance range by international designer Jean Paul Gaultier. (Kailene Pillay)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

AN internal circular between Red Square stores in the country leaked to The Witness has requested that all store managers immediately remove the controversial perfumes depicting images of Hindu gods from their shelves “until further notice”.

The new summer range of fragrances by international fashion and fragrance designer Jean Paul Gaultier came under fire this week after the provocative body-shaped bottles with pictures of Hindu gods and goddesses were released.

A chain manager at Edcon’s Red Square division sent an e-mail to all stores ordering store managers to “please urgently remove all stock of the JPG [Jean Paul Gaultier] Deity Range”.

“This must be done immediately and placed in the stockroom — until further notice,” read the e-mail to staff.

South African Hindu Maha Sabha president Ashwin Trikamjee said he had sent out e-mails to the manufacturers and suppliers but is still waiting for responses.

“The designers in France, Jean Paul Gaultier, have acknowledged my e-mail but I am still waiting for a proper response,” said Trikamjee.

A source has told The Witness that Edcon has “warned” its supplier to stop supplying the product. The source says the national company is now claiming a full refund for stock already bought, but this could not be confirmed as Edcon did not respond to a media query.

The international brand released its new “Deity Summer Fragrances” in South Africa this week. The body-shaped bottles have multicoloured pictures of Lord Krishna, goddess Lakshmi and goddess Radha on the buttocks, penis and breasts of the bottles.

Pietermaritzburg resident Krish Pillay said he condemns the sale of such products and “hopes the Human Rights Commission heavily fines the company”.

U.S. Hindu statesman Rajan Zed said that the Hindu deities shown on the bottles were highly revered in Hinduism and were meant to be worshipped in temples or home shrines and not to be thrown around inappropriately for mercantile greed.

Zed, who is president of Universal Society of Hinduism, said in a statement from Nevada that the “inappropriate usage of Hindu deities or concepts for commercial or other agenda was not okay as it hurt the devotees”

Read more on:    pietermaritzburg

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

Sachs heads to Gauteng

2017-11-19 05:58 publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Inside News24

Competition regulation for a growing and inclusive economy

ADVERTORIAL: The Competition Commission of South Africa is conducting advocacy work in the South African automotive aftermarket industry and has gazetted a Draft Code of Conduct for public comment.

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.