Storm over Teazers billboard

2009-09-30 09:09

Johannesburg - A Teazers billboard advertisement which states that the strip club's dancers "don't need any gender tests", has nothing whatsoever to do with Caster Semenya, according to Teazers owner Lolly Jackson.

He said the campaign was designed to make it clear that Teazers employees are "100% woman".

An official complaint was submitted to the Advertising Standards Authority of South Africa (ASA) regarding the Teazers billboard in Rivonia road in Sandton.

The billboard shows a naked woman, lying in a provocative position on her back, with the wording, "No gender tests necessary" over part of the woman's body.

A storm of controversy broke out regarding Semenya's gender during her participation in the World Athletics Championships in Berlin, where she won a gold medal in the 800m for women on August 19.

'In bad taste'

According to Jackson, the giant billboards were erected about three weeks ago, and the order for them to be put up was given two weeks before that.

"It has nothing to do with Semenya. It was also never intended to have any reference to Semenya.

"Long before all of that, I'd started thinking about the ad. It just turned out completely different, because the people high up in Athletics South Africa lied to the country. That was when everything was taken way out of proportion."

ASA communications manager Corné Koch confirmed that a complaint was submitted to them on September 19. According to the complaint, the billboard is "in bad taste" and it "objectifies" women.

The complaint is currently being investigated. A finding will be released within about 30 days, Koch said.

Jackson has already provided the ASA with a copy of the billboard.

  • civic - 2009-09-30 09:15

    Naturally Lolly Jackson, as an upright honourable man who just happens to make a (very good) living out of strippers would never ever tell a lie now, would he...??

  • Notbee - 2009-09-30 09:19

    It's obvious it has something to do with Semenya...:-)...But how do you prove it?

  • Tongue-in-cheek - 2009-09-30 09:20

    Lolly is an even bigger ASAhole than the ASAholes!

  • Ed - 2009-09-30 09:26

    Just stunning!

  • BRIAN - 2009-09-30 09:30


  • Rod - 2009-09-30 09:30

    Teazers is in pretty bad taste why should their ads be any different...

  • Man - 2009-09-30 09:35

    What is the big deal? For weeks now I received numerous emails regarding Semenya and its become a big joke topic. So why not use it to make people laugh a bit?
    I think its brilliant.

  • Bit-chi - 2009-09-30 09:36

    Oh my word! Do the "people" ever stop Btching and making everything either racist or sexist? I see nothing wrong with the Advert and I am a REAL woman (and 55yrs old.) Idle hands and no work. The Semenya saga is now so long in the tooth it's a pain. Please stop it and let people get on with their lives!

  • Andrew - 2009-09-30 09:47

    Lolly Jackson has had his fingers burnt before. He got himself in so much trouble ages ago over his billboards, said no to the ASA, who in turn banned media owners from selling billboards to him until he paid a huge fine.

    The fact that he claims he made the ad before the saga is irrelevant, when a ad is in bad taste because of recent news you simply pull it. Or even easier, change the headline!

  • Joburg - 2009-09-30 09:53

    Lolly Jackson is a tappit.

  • Victoria Miller - 2009-09-30 09:57

    I think this billboard is in very poor taste. As were Mr Jackson's reported comments in The Star yesterday. While i don't have a problem with these adverts appearing in magazines that people buy from choice, i do have a problem with them shoved in my face, and having to field questions from my children. What makes his freedom of speech more important than our freedom to instill certain moral values in our children?
    And despite his protestations that it had nothing to do with Caster Semenya, that was the first thought that crossed my mind when i saw it.

  • Ebs - 2009-09-30 09:57

    So what if it refers to the Semenya saga?? Why should it be reated as a holy cow, especially since the stuff-up that ASA made?? It is just plain good advertising.

  • Alwyn - 2009-09-30 09:58

    Sleaze will stay sleaze no matter how it is presented

  • mlindos - 2009-09-30 09:58

    Clever, opportunistic and catchy billboard by Teazers. we don't mind a bit of eye candy on the road... if you got problems don't look and yes the woman at Teazers are objects of other people's entertainment, by choice they get paid to do it.

  • Stan - 2009-09-30 09:59

    I have not seen the billboard. Forget about Semenya for a we need this thrust in our faces. It is bad enough having all of the ads offering services in the papers! Let our children be brought up in the correct way and not have to ask questions...."why is the lady not wearing clothes"! (What should we attract men wearing raincoats!). I am not religious or a prude, I simply require standards, which unfortunately are already slipping. We have murders, rape, hijacking, theft, corruption, politicians....and now this!

  • Gustav - 2009-09-30 10:04

    Don't people have positive things to occupy their minds, damn!!!!

  • Chris - 2009-09-30 10:05

    Peleeez Lolly.

  • Lulu - 2009-09-30 10:25

    Love the billboard!!! Funny people must just take the knots out of their panties :-)LOL

  • Buckwheat - 2009-09-30 10:27

    Actually Lolly I would prefer if you DID do gender testing. I'd hate to discover that I am paying for the wrong package halfway through a lap dance.

  • Mallix - 2009-09-30 10:33

    "giant billboards were erected" - lol - she said "erected"

  • clarissah - 2009-09-30 10:43

    that's quick and whitty. whoever complained needs to get over themselves.

  • Queen - 2009-09-30 10:56

    bad, bad, Mr Jackson, cashing in on other people's misfortune. Even if you'd thought about it before the ASA saga, well now that you know about the current sensitivity around gender testing you wouldn't use that bad line...blaming ASA now for the ad being unacceptable, that's just not on, bro, be sensitive to CASTER here

  • Debs - 2009-09-30 11:03

    ppl are complaining that the teazers bill board objectifies women? Hilarious. Hullo..... they are strippers....... reality check needed!!

  • fern - 2009-09-30 11:04

    Get a sense of humour for goodness sakes

  • GERRIT - 2009-09-30 11:05

    Great advertising!!!!

  • dude - 2009-09-30 11:11

    @Mallix - kekekekekeke

  • GayDobell - 2009-09-30 11:15

    I think the ad is stunning (and im a woman!) People who are offended are jealous fat and ugly shame.

  • Dean - 2009-09-30 11:22

    We have lost our moral compass bearings. What will the future hold for our Children?

  • Richard - 2009-09-30 11:26

    Ag please man. People must grow up and get over this gender issue with Caster. They knew something was not right from the start yet they continued to enter in competition etc. By no means am I condoning the acts of Teazers and the likes, and by no means am I saying they should advertise the way they do, but they cant blame Lolly for this advert. Isnt that what advertising is all about? People get over it.

  • BILLBOARD - 2009-09-30 11:27

    ROFL!!!!!! excellent advertising

  • Angus - 2009-09-30 11:37

    Resourceful advertising - I think it's funny. Get over yourself people - it came out that there was issues with Caster's goodies.

  • Sick - 2009-09-30 11:38

    I have one word for such behavior, that is "dispicable". The only Lolly that needs sucking is Lolly Jackson.

  • Robert Rodgers - 2009-09-30 11:40

    I simply cant stand lies, lost respect for Lolly after reading this nonsense. His Clubs are on the way down, because of their dishonest and extortionist pricing in a recession. He is a tax evader, woman exploiter, and fool

  • kampala - 2009-09-30 11:45

    Well done LJ - great marketing coup as now everyone is talking about Teazers and will certainly translate into more clients come Friday night!!!

  • Paul - 2009-09-30 11:48

    I dont think that Teazers and Sexpo and all those types of businesses should be able to use billboard advertising at all. The can advertise in specilaist magazines and the like, but I dont think it should be mainstream, merely for the benefit of our kids. Especially billboards!

  • a real man - 2009-09-30 11:58

    Its funny, but I hate teasers and everything they stand for. Lolly is making money off people's natural attraction for the opposite sex, people are being exploited without most of them even knowing so (I'm actually talking about the guys here). Its immoral. (when you give it some thought)

  • zolani - 2009-09-30 12:02

    I drive past it every day, and it is very clear,the girl in the picture is all woman. I thought it was clever, at least he beat Nandos to the advert, I for one take offence to the one a bit further down the road from hollard insurance, the maid dancing with the Vacume cleaner pretending its a Guitar,

  • YEBO - 2009-09-30 12:07


  • Robert - 2009-09-30 12:16

    Another fantastic example of: no such thing as bad publicity!

    Great ad!

  • Bonny - 2009-09-30 12:17

    Go for it Lolly. Time to give all these prudes the finger!

    @ Stan and Victoria: somehow children don't seem to view nudity the same way as adults is not a scandal to them, and it shouldn't be either. And sorry for you, I seriously doubt that a few strippers are can be lumped together with " murders, rape, hijacking, theft, corruption, politicians ".
    Just goes to show that there is no such thing as bad has us all talking..

  • Mike - 2009-09-30 12:18

    So does no one watch TV, or listen to the rude awakening on 94.7, or get out of bed in the morning? If you want the billboards removed, you should also want any Beyonce/Shakira/JLo/Kyli Minogue music videos banned (unless of course you enjoy them). Everyone is exposed to so much crap evry day (the least of which is a risque Teazers billboard), that all of you whingers should, if your concerns are to be taken seriously, be mindless puppets of the evil porn empire, which is designed to turn us all into whimpering, drooling addicts. GET A LIFE.

  • shane - 2009-09-30 12:53

    it is not nice to capitalize on other peoples misfortune,but the man responsable for this mess is Cheune, not lolly

  • LM - 2009-09-30 13:06

    I love it when the complainers of our world get all worked up by stuff like this. I love it when they hand out free publicity to these guys. Long live controversial & humorous ads. Long live Teazers! This whole thing has just reminded me it is time for my wife and I to pay the place a visit again.

  • infoguru - 2009-09-30 13:09

    Thanks for the added publicity. Everytime someone sues or threatens or complains it just adds publicity. In sleaze the is no such thing as bad publicity

  • @ Alwyn - 2009-09-30 13:13

    hahaha, the girls proparbly refused to give u a table dance

  • geejay - 2009-09-30 13:17

    I thought Lolly was leaving...

  • Fred - 2009-09-30 13:26

    Jackson is a scumbag as he has demonstrated throughout the years. But if you are so concerned about your poor little precious children looking at the billboard, then cover their eyes. Also keep them away from the TV, print media and the Internet. In fact, if you are truly concerned about the evil immoralities of this world then just keep them inside a cardboard box and take them out during meal times only.

  • G - 2009-09-30 13:38

    Lolly for President !!

  • Petunia - 2009-09-30 13:50

    Yeah! Maybe the women at teasers dont need "gender" testing, but how about some morality testing? or some kind of reality check?

  • Eric the half a bee - 2009-09-30 13:56

    Smutty and insensitive yes. Humorous and clever yes. For his target market spot-on. But for the sensitive male maybe it’s a bit too much. One thing for sure, Lolly has got a bang for his buck with this add.