Task team to tackle transformation

2012-09-26 18:15

Johannesburg - A new task team on media transformation was announced by Print and Digital Media SA on Wednesday.

Chairperson Nkwenkwe Nkomo told reporters in Johannesburg: "The team will take submissions from industry players and identify stakeholders and then produce a report which will be the blueprint for transformation of print and digital media."

The print and digital media transformation task team intended helping the media industry develop a common strategy for transformation.

Project director Mathatha Tsedu said the team was the first of its kind, with other industry commissions having looked at issues such as press freedom.

"This is looking at the business side," said Tsedu, a former newspaper editor.

"As far as I know, we have not had a commission or task team of this nature before."

The task team would first do research and then make its findings on transformation in the media.

It would then propose ways to put the findings into practice and to enforce them.

The team would examine issues such as ownership, management, employment equity, skills development, and the low level of black ownership in many large media groups.


Nkomo, an advertising executive, said the task team was the result of debates and calls for more transformation by society and the government - most recently, Parliament's portfolio committee on communication.

The committee in June criticised the print media sector and demanded a transformation charter.

The industry, represented by Print Media SA (now Print and Digital Media SA) rejected the call and said it would deal with the matter in its own way.

Nkomo said the importance of the media had been shown in the past, as it both supported and fought apartheid.

"As a part of new society, it must be proactive in redressing the imbalances of the past, while ensuring its independence and being proactive in its vital role of promoting democracy."

Tsedu said the task team's findings would be based only on research.

"We do not have preconceived notions of who is the good guy and who is the bad guy."

Nkomo said the task team was expected to conclude its work and release a report by April 2013.

Other members of the task team also come from the media and related industries.

They are: Neo Bodibe, Anastacia Martin, Jan Malherbe, Nomvuyiso Batyi, Duma Gqubule and Nixon Karithi.

  • sj.fourie.56 - 2012-09-26 18:40

    Transform my ass yes....

      zapadela.tistarocha - 2012-09-26 19:08

      This may be the incorrect site for that type of proposition.....just saying

      tw2066 - 2012-09-27 06:33

      No, the right site, and add my ass to that.

      Jaap - 2012-09-27 19:51

      S.J. Transformation is in fact a reality. They did transform our cities in to ash heaps and the economy is not far away from that. look at the fantastic water transformation.................agh!

  • rouan.villiers - 2012-09-26 18:49

    Go transform yourself f#cktards. This so-called transformation is a stupid idea. Sort out the education system then you wont need transformation policies because then you might actually have more black people around who dont want or need hand-out jobs.

  • zapadela.tistarocha - 2012-09-26 19:06

    Finally a Task team to tackle the REAL issues to ensure an inclusive society relevant to it's Demographics........

  • james.hurley.5249 - 2012-09-26 19:55

    as much as I value the righting of continuing economic disparity entrenched through apartheid, etc etc, I know people in media who have to do the work of two people because under-skilled people are being employed to fulfil race quotas. Instead of faffing on about equal employment, people should focus first on equal education. No point employing someone based on their race if they don't have the skills to perform the job at hand

  • jacqui.grigg - 2012-09-26 20:36

    Riiiiight. We work our butts off training people only to find out that they are not interested in learning about the business. They have delusions of being the MD within 3 yrs. Personally I have no problem with ambition, but if you are fresh out of the AAA becoming MD within that time span is so not realistic. Oh and lets not forget the poaching amongst respective agencies and clients. Result? People in management positions attempting to make the wheel turn with no clue of the actual make up of the wheel. But hey. Go right ahead. Transform away.

  • Yandisa Rwaai - 2012-09-26 21:17

    Since you guys know people and know what happens ... I also know that call centers are filled with black graduates from proper universities whilst whites kids are employed from college with their certificates in all these offices. They then become managers and Im talking about a renowned media company and this is happening as we speak!!

      tw2066 - 2012-09-27 06:47

      Although transformation seems so right to some and is prohibitive to others, the problem with it is that to get the right demographic profiles, some well deserving people, regardless of race or gender are overlooked. These people then make alternate life choices that may damage our future. Faced with the fact Villiers is probably a white male, he both his race ang gender against him. In a corner people generally will fight back. Hey, even the black folk in the rural areas are marching against services rendered, and this all in the name of transformation. The new buzz word.

      richard.bosmano - 2012-09-27 11:10

      Management requires people who can think logically,delegate authority,minimum of basic maths skills can lead to handling accounts. In the media field,creativity and being able to read and write are a must. Our varsitys are pumping out graduates who cannot survive in the real world without laws like EE,AA etc...some can't spell properly,can't do basic math and cannot think for themselves(logic). If you running a business,you find people who can do the job. If that person happens to only have a diploma,so be it. Employing idiots will just lead to bankruptcy,then no one has a job. Would you rather be a call agent with a degree or unemployed with a degree?

  • Yandisa Rwaai - 2012-09-26 21:21

    You're very narrow Villiers ... you remind me of a certain race that dwelled somewhere in the southern hemisphere from god knows where...Imbecile !!!

  • tw2066 - 2012-09-27 06:41

    Transformation.... Transform what? You now have a crime pandemic ... Transformation at SAPS. School crisis.. Transformation in education. Transformation in local government ... Tender fraud. Transformation in Eskom..power shortages. Transformation in internal affairs ... Id book corruption. Transformation in national government ...service delivery problems. Transformation in health ... Loss of qualified staff and non payment issues. If you deny this, then you deserve the decline the country is in, and are oblivious to reality.

  • stevie0064 - 2012-10-25 15:09

    What a joke. The Media Tribunal got shot down, so they're now looking to force their stooges into key positions under the "transformation" umbrella.

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