A man's body has been retrieved after his vehicle plunged off the cliff at Voëlklip in Herolds Bay near George on Wednesday.ER24 spokesperson Russel Meiring said several hikers had witnessed the vehicle going off the cliff."On arrival, medics found the vehicle some distance down the cliff lying in the waves. Rescue technicians immediately rigged a rope rescue system and made their way to the patient," he said."At the bottom of the cliff, rescue personnel found that the man had been ejected from the vehicle and had sustained several injuries."The Red Cross Air Mercy Service helicopter airlifted the body to the roadside.Meiring said the man, believed to be in his forties, had already succumbed to his injuries and was declared dead.Southern Cape police spokesperson Sergeant Chris Spies said the vehicle apparently went over the cliff around 08:38."The circumstances around this incident are currently under investigation but no foul play is suspected," he said.An inquest was opened.George police spokesperson Captain Nolonwabo Tshengu said their information was that the vehicle, a Ford EcoSport, was hire car driven by an unidentified man. Last month, the body of 52-year-old Zonita Basson who went over the cliff in her red Chevrolet Spark at night was recovered from the sea.Basson was a realtor from George known for her big heart who assisted cancer victims and had adopted five dogs, according to Netwerk24.Police diving units, emergency medical and pathology services and the National Sea Rescue Institute (NSRI) had worked through the night to recover the body.An inquest was opened at the time.READ | Herolds Bay tragedy: Scheepers says it was foul play - reportIn November, police called off the search for missing six-year-old Cuzette Scheepers two weeks after she went missing along with her mother Heidi and her two-year-old brother Hugo on October 22.Heidi's VW Caravelle was recovered after it was spotted near the cliff rocks.The bodies of Heidi and Hugo were recovered on October 24.Calls have been made to increase safety measures at that spot.George Municipality spokesperson Chantel Edwards-Klose indicated that the property on which the informal viewing area was located at Voëlklip was privately-owned and that they did not have jurisdiction.Later on Wednesday, she clarified that the dirt road leading to the turning circle at the viewing point, however, was unproclaimed provincial road."The Western Cape Department of Transport and Public Works are the roads authority and have confirmed that they are working on the solution following discussions with several stakeholders including the owner of the property."The municipality and council offered condolences to the loved ones of the deceased.*This story has been updated with comment from paramedics and the municipality.