Arrive Alive campaign not dead

2015-12-17 22:04


Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Cape Town – The Road Traffic Management Corporation cannot use the Arrive Alive campaign anymore, as it has been registered as a brand.

RTMC spokesperson Simon Zwane told News24 on Thursday that, while a safety campaign was still running, it was no longer under the same name.

Zwane could not provide further details on how the Arrive Alive campaign had come to be copyrighted.

He said it was registered as a brand earlier this year, but could not say by whom. 

Zwane said the festive season road safety campaigns had been up and running nationwide since November.

The department had replaced the Arrive Alive campaign with the 365 Days of Road Safety Programme, which would focus on creating awareness all year round.

Zwane said the road safety campaigns for the holiday season had started on November 26, except in the Western Cape, where it was launched on December 11.

On Tuesday, the Democratic Alliance lamented what they called the death of Arrive Alive.

DA transport spokesperson Manny de Freitas said there was no information on the new campaign.

"Our roads will be death-traps this year, and the RTMC – as an arm of National Government – will be to blame," he said.

"Cancelling the only national road safety campaign, whilst replacing it with nothing, is simply irresponsible."

Read more on:    da  |  rtmc  |  media  |  transport

Join the conversation! encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

Inside News24

Competition regulation for a growing and inclusive economy

ADVERTORIAL: The Competition Commission of South Africa is conducting advocacy work in the South African automotive aftermarket industry and has gazetted a Draft Code of Conduct for public comment.

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.