City’s radio ad proposal blasted

2017-10-16 13:45
Opposition slams 'wasteful' promotion on Ukhozi FM.

Opposition slams 'wasteful' promotion on Ukhozi FM. (File)

Multimedia   ·   User Galleries   ·   News in Pictures Send us your pictures  ·  Send us your stories

Opposition parties have slammed Msunduzi Municipality for considering paying more than R500 000 per month to Ukhosi FM for a five-minute broadcasting slot over the next year.

The proposal was withdrawn by acting City manager Sizwe Hadebe for reconsideration after opposition parties branded it “wasteful”. Althought the item was withdrawn, it could be brought back to council for reconsideration.

Drafted by the City’s communication team, the proposal was brought to the Msunduzi executive council last week.

The proposed five-minute airtime slot would have been dedicated to Msunduzi mayor Themba Njilo promoting the city and telling positive stories “to the whole of South Africa”.

The two-page document did not go into detail around what Njilo would be using the time on radio for, and rather focused on the wide listenership Ukhozi FM has.

It was recommended that the strategic management committee approve a payment of R558 691 to Ukhozi FM for the mayoral 12-month interview slot, but after an outcry from opposition parties, Hadebe withdrew the item.

The proposal referred to Umkhozi FM as “one of the biggest radio stations on the planet”, which has constant access to more than seven million listeners.

However, IFP councillor Dennis Ntombela said that there was no point speaking to “all of South Africa” when the municipality should be addressing the people living in Msunduzi.

The report stated that since the people of Pietermaritzburg listen to Ukhozi FM “therefore the messages that will be communicated by the mayor will come across to every Msunduzi citizen”.

But, earlier on in the recommendation to council, the communications team noted that the Durban-based radio station broadcasts mainly in Zulu and “loosely targets isiZulu speaking and understanding audiences in South Africa”.

DA caucus leader Sibongiseni Majola criticised the City’s communication team for misleading the council following a recent report where they said the Msunduzi newspaper was more than capable of communicating with residents.

“The same communication team told us not so long ago that our internal newspaper has such a wide reach that there was no need to advertise in local newspapers,” Majola said.

He was referring to a recent report passed at council to halt all advertising with The Witness and community newspapers in Pietermaritzburg.

The report stated that the City’s internal newspaper, Msunduzi News, would carry all advertisements and positive stories, and selected tender and employment advertisements would be published in commercial and community newspapers.

Read more on:    pietermaritzburg  |  msunduzi municipality

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.
NEXT ON NEWS24X

Inside News24

 
/News
 

Keep your family and pets safe from rabies

The recent outbreak of rabies in South Africa has brought to light how terrible this disease is and how as pet parents we need to be vigilant to keep our families safe.

 

Paws

5 scientific benefits of owning a cat
Why we love cats
8 great natural remedies for your pet
How to clean your dog’s eyes
Traffic Alerts
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.