East London hotel gets into election mode with its quirky posters

2019-04-11 06:09

A hotel in East London in the Eastern Cape has added a fresh twist to its marketing campaign, making use of political party posters in an attempt to lure guests.

Highgate Hotel, situated in the suburb of Cambridge, used posters that resembled those belonging to political parties.

The clever trick was shared by Twitter user Zwanga Mukhuthu.


Using the blue of the DA, the words Democratic Alliance were replaced with "Daily Accommodation" and the slogan "Enough Room For All".

The ANC colours of yellow, black and green were used on another poster. On it, ANC stands for "Accommodation Ne Conference" alongside the words "Let's go to Highgate Hotel together". The ANC's actual election poster reads: "Let's grow South Africa together".

Hotel manager David Ellis was quoted in The Citizen: "It was something we did internally with our motivated team of staff. In fact, it was the brainchild of one of the directors of the hotel, named John Kairuz."

He told the publication that he had consulted the DA and EFF and they found the campaign "amusing".

Also featured in the accommodation posters for the hotel were the EFF and the Freedom Front Plus. A burger is the central attraction in the ad that bears similarities to the EFF's posters, and it is accompanied by the slogan: "Fresh from the soil". A red beret on the top bun completes the image. The acronym EFF stands for "Everyone's Favourite Food".

And what about the "Slaan Terug" (Hit back) slogan on Freedom Front Plus posters? Not so at Highgate Hotel. There, they advise passersby to rather "Slaan Brakes" (Hit the brakes) and make use of their "Venue and Functions" while at the hotel.

elections 2019

Read more on:    da  |  ff plus  |  anc  |  eff  |  east london  |  elections 2019  |  politics

Join the conversation!

24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

We reserve editorial discretion to decide what will be published.
Read our comments policy for guidelines on contributions.

Inside News24

Traffic Alerts
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.