Eastern Cape mall offers 2 bulls as prizes for shoppers

2016-06-23 14:30
A bull kicks up dust. Wikimedia Commons)

A bull kicks up dust. Wikimedia Commons)

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East London – A mall in Mthatha, in the Eastern Cape, is celebrating its first year with an unusual gift - two prize bulls.

The BT Ngebs City Mall mostly serves Xhosa-speaking rural communities and was "honouring its cultural heritage" by giving away bulls, according to Billion Group spokesperson Deborah Bailey.

Bailey said the campaign spoke to the mall's understanding of its shoppers' needs.

"We do... have to take into account that we do have an aspirational market and our campaigns will always consider promotions to suit the needs of our target markets. Unemployment in township communities is high, hence the decision to give away two valuable bulls as our main prize," she said.

General manager Lolo Sabisa said the bulls would be transported directly from the farm where they were reared to the winners' homesteads and would at no time be on public display at BT Ngebs City or elsewhere.

To be eligible for the competition prize, shoppers need to spend R200 or more before June 25.

Read more on:    east london

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