A pilot programme aimed at fighting the scourge of gender-based violence and femicide (GBVF) will launch in Diepsloot – a suburb which has had one of the highest rates of violence against women in South Africa."A prevention and response approach to addressing women abuse in South Africa is critical. With this in mind, we will be launching a school-based learning programme at 20 registered early childhood development (ECD) centres and five primary and high schools in the Diepsloot community for children, aged 3 to 18. The programme also includes a comprehensive community-based support programme for survivors of abuse - from trauma to prosecution," said Robyn Farrell, the CEO of 1st for Women insurance.1st for Women joined forces with the United Nations (UN) Women and the Department of Women, Youth and Disabilities to launch the campaign.Farrell was speaking at the official launch of 365 Days of Activism at the Radisson Blu Gautrain Hotel in Johannesburg on Tuesday. #EnoughIsEnough : @firstforwomen in partnership with @unwomenSA & the Dpt. Of Women, Youth & Persons with disabilities will officially launch 365 days of activism against GBV & femicide @TeamNews24 . pic.twitter.com/cnFdYgNAHv— Canny Maphanga (@CannyMaphanga) December 10, 2019 Phumzile Mlambo-Ngcuka originally launched the 16 Days of Activism on Violence Against Women and Children campaign in 2007. Mlambo-Ngcuka is now the executive director of UN Women. "Today, we are here to mark Human Rights' Day because women's rights are human rights. Today, as we end 16 days of activism, I concur that we are not stopping the work for 365 days. We will work every day because every day a woman dies. So who are we to rest?" the former deputy president said.READ | Precious Ramabulana murder: Accused has pending case for 'a rape type of charge' - RamaphosaThe insurance company, which has contributed more than R70m to organisations that focus on fighting women abuse and have assisted more than 90 000 victims and survivors since 2005, says despite these efforts, violence against women and children continues."It's relentless, it's gruesome and it's a shame on the fabric of our society."I hang my head in shame every time there's another murder, another rape – especially this year. It's been a tsunami of shame and enough is enough," Farrell added.The incidents of GBVF in 2019 alone prompted the insurance company to re-evaluate the foundation's approach to fighting women abuse."In developing our new strategy, we turned to the United Nations' 2030 Agenda for Sustainable Development to end poverty, fight inequality and injustice, and tackle climate change by 2030 (SDG), Africa's Agenda 2063, South Africa's national development plan and Urie Bronfenbrenner's ecological framework," she said.As a result, Diepsloot was highlighted as a hotspot where the programmes designed to address the scourge could be piloted. "The programme includes self-esteem, physical alertness and body-consciousness training for girls and a programme for boys that is focused on training and equipping them with the necessary social courage to challenge cultural norms that condone violence against women and girls, and to intervene when girls and women are being abused," Farrell said.A national rollout will be considered following the implementation of the pilot in Diepsloot. This year's 16 days of activism was marred by several gruesome murders of women and children, including the killing of 21-year-old Precious Ramabulana.Ramabulana was stabbed more than 50 times in her room in Limpopo. President Cyril Ramaphosa previously revealed that Ramabulana's alleged killer had a pending case for "a rape type of charge".Farrell called the horrific events a tipping point for the country and a sign that it was time to take action."Remembering is not enough. Sixteen days is not enough. Enough is enough. I have no doubt that we all believe this to be true," she said.