Local female DJ in quest to shake up the industry

2017-08-23 16:54
Shaking up the decks
Local DJ Nomfundo Mamane, better known by her stage name ‘DJ Ladee M’, is determined to make her mark in the music industry. Mamane, from Westgate, talks about the challenges faced by female DJs in the male-dominated industry and how she’s determined to change this.

Shaking up the decks Local DJ Nomfundo Mamane, better known by her stage name ‘DJ Ladee M’, is determined to make her mark in the music industry. Mamane, from Westgate, talks about the challenges faced by female DJs in the male-dominated industry and how she’s determined to change this. (Nompilo Kunene)

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A local female DJ is determined to make her mark in the male dominated industry.

Nomfundo “DJ Ladee M” Mamane (28), who has a music qualification, also has big dreams to become one of South Africa’s most respected and renowned musicians and businesswomen.

“I love music and entertaining people, I can’t imagine myself doing anything else”, said Mamane.

In 2008 Mamane studied a course to become a radio and music DJ at the Durban Creative Arts College.

“My family was understanding and supportive of my career choice. They even went as far as buying me my very first sound system,” she said.

Using this sound system, Mamane started her own equipment hiring business to generate an income while studying.

“Many people still tend to undermine me and doubt me just because I am a woman.

“I may be a woman but I know and love what I do. I know my music, I know how to connect the system and I can carry all the heavy equipment all by myself,” she said.

With DJs normally working at night in clubs and pubs, Mamane said she, along with other female DJs, are still subjected to ill-treatment from their male colleagues and other men.

“Men think we are cheap and wild which is not true. We might work in the night life but that is not who we are.

“I am a lady and I present myself as a lady, hence my stage name, Ladee M,” she said.

Mamane said she considers herself as a brand rather than an artist.

“I have aspirations to build my brand up and hopefully open my own music shop.”

Mamane, who is a single mother of an 11-month-old girl, said she is currently a freelance DJ and studying a business course with hopes it will help her start her own music company.

She encouraged other young females in the media industry to “take a leap of faith” when pursuing their careers.

Mamane will be hosting a Women’s Media Conference at the KZN Museum on August 31 to bring women in the media industry, including famous female radio and music DJs, under one roof to uplift and empower each other.

Read more on:    pietermaritzburg
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