New DJ on the block

2016-05-28 08:00
Nadeem Hoosain better known as DJ Deemo has just signed a major deal with Sony Music South Africa and is climbing the SA music charts.

Nadeem Hoosain better known as DJ Deemo has just signed a major deal with Sony Music South Africa and is climbing the SA music charts. (Supplied)

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Pietermaritzburg - Music from KZN has recently been plunged into the spotlight after a string of hit songs from a plethora of local artists topped the country’s charts.

One such artist set to reshape music goes by the name of Deemo, and chances are you’ve already heard a hit composed by him.

Nadeem Hoosain, of whom very few have heard, is fresh from signing his record label deal with Sony Music South Africa on his 24th birthday this year.

Hoosain is the composer behind the radio hit Please Try by vocalist Ryki with additional composing by Sketchy Bongo, which peaked on the 5FM music charts, as well as a remix of the hit single Back to the Beach.

Hoosain is also set to be in the studio this week with Durban heavyweights Toya Delazy and Aewon Wolf for a Coke Studios fusion.

However, music was not the Durban producer’s only passion. It all began af-ter an unfortunate incident shortly after being called up for trials for Italian football club Juventus FC.

“In my matric year I was invited for Juventus trials, but I decided I needed to dedicate my time to school. I was playing soccer socially when I did my knee in. The incident left me depressed, but I thought I could channel my time into making music,” he said.

Hoosain’s work soon caught the attention of other local rappers, musicians and producers, who encouraged him to pursue his interest in the industry. “Local music from Durban has been getting a lot of attention recently but as the saying goes, an overnight success is 10 years of hard work,” he said.

Despite having no musical training and his working as a graphic designer during the day, Hoosain has managed to carve a name for himself, developing his own distinctive sound through a fusion of genres of music.

“I’d like to see myself as a genre-defying artist. Sometimes I work on a beat with a dance or house background, but I also like to be open to producing pop music sounds and other kinds of music,” he said.

Hoosain already has two songs in the pipeline that will be released by the label and possibility an album, through his three-year deal.

However, he said his community had not always supported his music because of his strict Islamic background, but his parents never held him back from expressing himself through it.

“My parents have always been supportive of me, but in the Islamic faith music is forbidden. If someone says ‘Deemo you are sinning’, I can’t dispute that, but gossiping and lying are also sins. No one will understand the connection I have with my creator and what is in my heart,” he said.

With the holy month of Ramadan approaching, Hoosain said he has already made it clear to his label that he will not produce any music or do any shows while observing the holy fast.

“I’m not abstaining from music during Ramadam to prove a point to the community. I am doing it for myself. I see music as my art and way of expressing myself,” he said.

Follow Deemo on Twitter: @DjDeemoSA.

• @KyleVenktess on Twitter

Read more on:    pietermaritzburg  |  music

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